Event Review

INSIDE...

4 Event Review 6 Event Details 7 Results 8 Ladies’ Players 9 Men’s Players 12 Trophy 13 Sustainability 14 Tennis Village 16 Mubadala Interactive Zone 18 Sponsor Activations 20 Kids’ Day 22 Tennis Clinics 24 Mubadala Community Cup 26 Ball Kids & Volunteers 28 Premier Hospitality 30 Cocktail Reception 32 Sponsor Branding 34 Out of Home 35 Digital 36 Social Media 38 PR Campaign 39 Media Day 40 TV Distribution 42 Spectator Research 44 Testimonials 46 Previous Champions 48 Picture Gallery 50 Thank You Message

EVENT REVIEW

Celebrating its 12th edition, Mubadala World Tennis Championship returned to the International Tennis Centre, at Zayed Sports City, Abu Dhabi, from 19 – 21 December 2019 – one week earlier than its usual spot on the calendar.

The strategic switch in dates was designed to enhance the festival atmosphere and spectator experience, and increase international attendance, allowing residents and tourists to enjoy world-class tennis action combined with Abu Dhabi’s distinct blend of hospitality, culture, tolerance and outstanding event organisation.

As always, the Championship provided unrivalled access to players on and off the court. The tournament is not just about spectating – it’s a complete experience for fans and families with ticket holders enjoying autograph signings with the players, Q&As and insights into training sessions.

Furthermore, for the second year in a row, Day 1 was Kids’ Day, with children aged 12 and under admitted free with the purchase of an Adult Ticket, which started at just AED100.

Three-day ticket packages were also available with savings of 20%, while the Premier Hospitality package gave fans courtside seating, access to exclusive Q&A and selfie sessions with star players, a premium F&B menu with exceptional service and bar access, one premier parking pass and an official event programme!

The 2019 Championship featured three of the world’s Top 10 male players – World No.1 Rafael Nadal, World No.2 Novak Djokovic and World No.6 Stefanos Tsitsipas – alongside Karan Khachanov, Andrey Rublev and Hyeon Chung. The line-up also included two leading female players, five-time Grand Slam champion Maria Sharapova and Ajla Tomljanović.

Off the court, there was more entertainment than ever for spectators, including live music, live-cooking with Stefanos Tsitsipas, Q&As with the Fatima Bint Mubarak Ladies Sports Academy, as well as plenty of fun and exciting activities in the Tennis Village.