GBTIJPO UBUB OBLB WRITTEN BY ELLE TIMMS
TWINS PEAK Tamara and Natasha Surguladze
Tata-Naka’s A/W11 collection saw an elegant development inspired by classic fashion icons
5IF DSFBUJWF TJTUFS EVP CFIJOE FDMFDUJD -POEPO CBTFE MBCFM 5BUB /BLB BSF DFMFCSBUJOH B EFDBEF JO GBTIJPO BOE FYDMVTJWFMZ 10 TIBSF XJUI &MMF 5JNNT XIBU 10 ZFBST NFBOT UP UIFNœ
T
amara (Tata) and Natasha (Naka) Surguladze are identical twins with a twist. Georgian-born, the girls arrived in London in 1996 to study design at the renowned Central St Martins of Art and Design, and by 2000 Barneys NYC had dedicated one of its coveted walls to the girls’ inspiring graduation collection. It wasn’t long before the line was picked up by the style team behind Sex and the City; Tata-Naka being regularly featured in the hit US TV series, not to mention the show’s obligatory official book that saw leading lady Carrie Bradshaw sporting a design by the twins. As the years have passed, the duo have been strongly supported by The British Fashion Council, which has consecutively presented Tata-Naka with the revered ‘New
Tata-Naka’s S/S11 collection was both minimal and feminine
Generation’ award at London Fashion Week, enabling the label to steadily blossom into an independent, luxury design house in its own right. The line is stocked exclusively in the Middle East by super-cute and kitsch, locallyowned UAE boutique S*uce. Elle Timms caught up with the girls when they arrived in Dubai earlier this month for a celebration to mark a decade in the business. CONGRATULATIONS ON YOUR 10-YEAR ANNIVERSARY, HOW DOES IT FEEL?
Keeping the business running in the UK for 10 years has been a huge challenge. We are proud we have managed to keep it maintained and running smoothly this long, but there is still a lot we want to achieve in the years to come. APRIL 2011
EMIRATES WOMAN
63