Maria Hatzistefanis
Aline Marcadet
The Founder: Maria Hatzistefanis The Brand: Rodial @rodialbeauty What do the first 30 mins of your day look like? Double espresso, meditation and checking my @mrsrodial Instagram feed. How did you know it was the right time to start your own brand? I was fired from my job in finance that I knew it wasn’t right for me and decided to follow my passion, beauty. I tried to get funding to start my business but didn’t and started really small from a back room with £20k in savings and doing everything myself. What invaluable advice have you learned since building your brand? As I say in my book How to Be an Overnight Success, success is
Dr Lamees Hamdan
54 emirateswoman.com
EW_062020_P52-55_The Founders.indd 54
not straightforward, you go through ups and downs all the time, it takes time and patience. Why do you think clients are so loyal to your brand? I never launch a product unless I know that I am 200% excited for it. I always think as a consumer and want to make sure every product we launch solves a skincare problem and delivers results. Which Hero products would you recommend to everyone? The Dragons Blood Sculpting gel is the one product that everyone needs to own. It is the perfect solution for all skincare problems. If I feel my skin is irritated, sensitive, dehydrated, dull, needs a lift & sculpt, I always go to the Dragon’s Blood Sculpting Gel. This issue is The Beauty Issue, what to you is beauty? Beauty is confidence! The Founder: Dr Lamees Hamdan The Brand: Shiffa @shiffabeauty What do the first 30 mins of your day look like? I usually spend about 15 mins lying in bed, just imagining and sorting out through my head what my day will look like. Then the next 15 mins (while drinking hot water) I quickly scan my phone for any urgent messages I have to attend to - I work a lot in different time zones. How did you know it was the right time to start your own brand? I didn’t, it was simply something I myself, as a consumer wanted and couldn’t find – I wanted a high-end organic skincare line that delivered results – so I assumed that perhaps other people also wanted the same.
What invaluable advice have you learned since building your brand? How to be very honest with yourself and your ideas – not everything you think of will be a success and you really need to weed out the “normal” stuff and concentrate on the superb ideas. Also, know your weaknesses and make sure you get team members that are good at what you are not. Why do you think clients are so loyal to your brand? I adore my clients! I think because I do try and produce the best product that I can. Which Hero products would you recommend to everyone? Tri acid peel! Summer is here and it’s so important to keep you skin exfoliated, hydrated, plumped and reduce pigmentation – all of which the Tri acid peel does. This issue is The Beauty Issue, what to you is beauty? Happiness and healthy skin – I like seeing a few wrinkles, a few freckles on fresh, glowing skin – it also looks youthful believe it or not! The Founder: Aline Marcadet, President of Anne Semonin The Brand: Anne Semonin What do the first 30 mins of your day look like? I usually wake up at 7:00 am. My very first 30 min are devoted to checking my e-mails and reading the daily newspapers reading while having a healthy breakfast. How did you know it was the right time to start your own brand? It was my own gut feeling as at that time, as being an interior designer, I got many requests and interests for spa design and the trend was around the spas. Anne Semonin is the skincare brand, created for spas. I used the products and was convinced that I could improve the brand with my vision and cosmetics experience. What invaluable advice have you learned since building your brand? Working hard and the passion and perseverance will guide to success.
BEAUTY
5/28/20 11:45 AM