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April 25, 2022
STREAMING PLATFORMS
Weyyak.com PARENT COMPANY: Zee Entertainment HEADQUARTERED: Dubai (parent company in India) FOUNDED: 2017 NUMBER OF STAFF: 40 members SUBSCRIPTION COSTS: Freemium (AED 18.99 a month for a premium subscription) Content: South Asian and Arabic content (Indian, Egyptian, PAN Arab, and Turkish) AVAILABILITY: Website, iOS, Android, and smart TVs REACH: Saudi – UAE – Worldwide VIEWERS: More than 2 million monthly unique active users
DEMOGRAPHICS: 80% audience Age 18 – 54; 20% 55 plus; 53% Female 57% Male; 60% GCC Audience SALES: Marian Sabra: +971 52 855 1559 BUSINESS DEVELOPMENT: Joudeh Al Shaer: +971 56 154 5545 Since its inception in 2017, Weyyak has grown rapidly to become the second-largest video-on-demand (VOD) platform in the Arab region. Weyyak offers exclusive Middle Eastern production and Indian content dubbed into Arabic. Zee’s strategic decision to venture into the Middle East and bring forward its experience, technology, and library has positioned Weyyak as a global pioneer in the entertainment industry. Similarly, the diversified content, the user-friendly interface that entices user engagement and the strong marketing hub that attracts and connects millions of users are key success factors of Weyyak. Premium brands across the MENA are collaborating with Weyyak to display high-quality video ads and website banners on their website and app. POPULAR SHOWS: Chicago Street, Whatiqat Sharaf, Safra wa Soufra, Layla Andi Bel Bait, Makanak Fe El Qalb, Hayat Qalbi
LEADERSHIP PANEL
Nadine Samra
Lara Saab
Chief Business Officer
Marketing Director
Sarah Btaddini
Mais Halaseh
Content Director
Product Director
Marian Sabra
Joudeh Al Shaer
Sales Director
Business Development Director