Campaign 20th December 2020

Page 30

30

December 20, 2020

THE YEAR IN TWITTER

A

s 2020 draws to a close, Twitter’s end-of-year reflection showcases the unique way the year unfolded across the platform. Through a data-pull of Tweets, hashtags and handles, Twitter highlights the stories that have led public conversations across the UAE, Saudi Arabia and Egypt.

THE UAE During a tumultuous year, His Highness Sheikh Mohammed bin Rashid Al Maktoum took the lead in Tweets, with the high engagement in the UAE throughout 2020. His most liked Tweet of the year was sharing his prayers and condolences with the people of Lebanon, following the Beirut explosion. Life has taught me (‫ةايحلا_ينتملع‬#) In a continuation of previous years, His Highness shared his knowledge and experiences with the public,

accompanied by the hashtag #_‫ﻋﻠﻤﺘﻨﻲ‬ ‫اﻟﺤﻴﺎة‬. Here is his most liked Tweet: 1 #Life_has_ taught_me that life goes on... as one stage ends, another begins... and things pass you by only for another opportunity to present itself... just as night and day interchange... life is renewed... and man always returns to the path God sets.. .he does not despair, he does not cease. Rather, he lives with a continued determination of creating a life. Initiatives announced by HH Sheikh Mohammed bin Rashid on Twitter His Highness also announced a

number of initiatives through his official Twitter account, which is followed by over 10 million people. Here are some of the most retweeted highlights of what His Highness announced through Twitter: 1 The inauguration of Al Wasl Plaza, the heart of the Expo 2020 Dubai site. 2 The launch of a ‘Mystery Shopper’ app to rate government services. 3 The completion of the Hope probe’s transfer to its launch site at the space station on Tanegashima Island in Japan. 4 The conclusion of the 10 Million Meals initiative, that easily exceeded its target figure. 5 The launch of the New Media Academy. 6 The successful launch of the Hope Mars probe. 7 The launch of the UAE’s first independent biomedical research centre. 8 The signing of an agreement with NASA to train Emirati astronauts for potential missions to the International Space Station (ISS).

9 The launch of the first Emirati and Arab mission to explore the moon, the Emirates Lunar Mission. 10 The announcement of the second Emirati satellite, MBZ-SAT. 11 Announcement of the exact arrival date and time of the country’s Hope probe.

Fastest growing UAE government accounts 2020 also witnessed a fast-paced growth for the Twitter accounts of UAE government entities, as communities looked for greater connection while staying up to date. Here are some of the fastest growing UAE handles of the year: 1 The official UAE Government (@UAEGov) 2 Dubai Police (@DubaiPoliceHQ) 3 Dubai Media Office (@DXBMediaOffice) 4 Ministry of Interior, UAE (@MOIUAE) 5 Abu Dhabi Police (@ADPoliceHQ) 6 Dubai Health Authority (@DHA_Dubai)


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.