Direct Response Marketing: 7 Steps for an Effective Sales Letter
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All effective direct response marketing campaigns include some kind of sales letter to convert leads into customers. It could be in the form of a landing page, or it could be broken up into multiple drip emails. Not much has changed since the dawn of direct response marketing by mail, and the same fundamental principles apply to all ad copy campaigns. Learn how to better reach your target market with this helpful sales letter formula that can be used for online and offline marketing. This guide is for creating single page short-form sales letters that engage the customer and close the sale.
