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Business Presentations POSITIONING & POSSIBILITIES

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NURFC G . O . F. P R O O F O F C O N C E P T

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> The Mission Begins in all of us…


> The Experience Guardians of Freedom is a mul&‐dimensional visitor experience  oriented toward young adults, designed  to advance the Freedom  Center’s core mission as an instrument of social consciousness.


> The Experience Based on the Na>onal Underground Railroad Freedom Center’s six  core “un‐freedoms”, the virtual “Guardians of Freedom Training  Academy” is the cornerstone of the Guardians experience.


> The Experience Staged in the vibrant world of superheroes, Guardians of Freedom is  designed to bring awareness of contemporary human rights issues to the  forefront of the Na>onal Underground Railroad Freedom Center experience.


> The Game Training Academy Cadets are guided by Guardians superheroes through a  series of virtual training missions designed to raise awareness of each of these  key “un‐freedoms.”


> The Game Here, our Guardians hero guides a player as they work to free a trafficked slave  who faces the challenge of illiteracy.


> The Academy Created for a mobile device, such as the Apple iPad,  the Training Academy experience is personalized for  each cadet. Mission progress is tracked throughout  the par>cipant’s visit.


> The Command Center The Training Academy experience  culminates at the “Guardians of  Freedom Command Center,” a  vibrant mul&media exhibit, where  Cadets are sworn in as official  “Guardians of Freedom”.


> The Hall of Guardians A themed extension of the Guardians of  Freedom program, this pop hall of fame  installa&on honors contemporary cultural  and celebrity icons dedicated to the  furthering of human rights worldwide.


> The Hall of Guardians This exhibit will feature celebrity ar>facts  and modern art relevant to  contemporary human rights awareness.  The “Hall of Guardians” has the power to  a<ract and inspire a new Freedom Center  audience, and sets the stage for  newsworthy red carpet events.


> The Power The Guardians of Freedom program  posi>ons the Na>onal Underground  Railroad Freedom Center at the  helm of an ini>a>ve worthy of  interna&onal recogni&on, and  provides a landmark opportunity to  introduce thousands of young adults  to the R.I.G.H.T.S. concept.


> The Potential

Posi>vely impac>ng our world  community through greater  individual consciousness and  social awareness.


> Coming Soon!!!

Watch for details June 14, 2010


Emerging Chefs B R A N D B U I L D I N G P R E S E N TAT I O N

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Social Media [ACTION & TRACTION]

A P R E S E N TAT I O N F O R S M E BY E M E R G I N G C H E F S | M E S S A G E B Y M O S S M E D I A © 2 0 1 1


INVENTION

SOCIAL MEDIA [ACTION & TRACTION]


VALIDATION

SOCIAL MEDIA [ACTION & TRACTION]


COMMUNICATION

SOCIAL MEDIA [ACTION & TRACTION]


CONNECTION

SOCIAL MEDIA [ACTION & TRACTION]


TRANSACTION

SOCIAL MEDIA [ACTION & TRACTION]


INVITATION

SOCIAL MEDIA [ACTION & TRACTION]


CREATION

SOCIAL MEDIA [ACTION & TRACTION]


INTERSECTION

SOCIAL MEDIA [ACTION & TRACTION]


ATTENTION

SOCIAL MEDIA [ACTION & TRACTION]


CELEBRATION

SOCIAL MEDIA [ACTION & TRACTION]


REFLECTION

SOCIAL MEDIA [ACTION & TRACTION]


ORCHESTRATION

SOCIAL MEDIA [ACTION & TRACTION]


ELATION

SOCIAL MEDIA [ACTION & TRACTION]


REVELATION

SOCIAL MEDIA [ACTION & TRACTION]


ASCENSION

SOCIAL MEDIA [ACTION & TRACTION]


“Dinner & Dem Sum” (October 2010) ‣

Tickets Sold to Inventory – 34%

Event Gross Margin – 14.4%

“Prohibition Party” (December 2010) ‣

Tickets Sold to Inventory – 72%

Event Gross Margin – 29.2%

“Aphrodisiacs” (January 2011) ‣

Tickets Sold to Inventory – 100%

Gross Margin – 54.2%

INDICATION

SOCIAL MEDIA [ACTION & TRACTION]


Thank You [FROM THE BOTTOM OF OUR BRANDS.]

A PRESENTATION FOR SME BY EMERGING CHEFS | MESSAGE BY MOSSMEDIA ©2011


Highway Guardian B U S I N E S S P L A N P R E S E N TAT I O N

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CONFIDENTIAL :: COMPANY OVERVIEW :: ©2010 COBY, LLC


We will set a new standard in automotive products by serving as a “3rd parent” to chaperone teen and young adult drivers –whether on the freeway to and from college, or on hidden stretches of back streets – we will be anywhere in the world our youth might get into trouble driving at unsafe speeds.


Our company was founded by police officers who are also parents. We will address the higher likelihood of youth to drive at excessive speeds, and underestimate or not recognize hazardous situations (Jonah BA, Dawson NE. 1987).


We will fight against motor vehicle crashes that are the leading cause of death for U.S. teens, accounting for more than one in three deaths in this age group (Centers for Disease Control and Prevention, 2009).


NAT I O N W I D E :

CAR ACCIDENTS:

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6,000 DEATHS ANNUALLY

$40 BILLION COST IN DOLLARS ANNUALLY 2##$###%3+4(5%0.4/,)%)'1-+4)/3%-(641'. !"#$$$%&''()%*+,,'-%+(%./'%01).%2$%3'14)%

8,000 COLLATERAL DEATHS

WO R L DW I D E :

ED RELATED

A N N UA L LY

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40% HIGH SPEED RELATED

A N N UA L LY


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8,000 COLLATERAL DEATHS

WORLDWIDE: ANNUALLY

40% HIGH SPEED RELATED

We will fight against motor vehicle crashes that are the leading cause of death for U.S. teens, accounting for more than one in three deaths in this age group (Centers for Disease Control and Prevention, 2009).

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10SERIOUSLY MILLION INJURED $518 BILLION *+),%-(%.+//01)

40% HIGH

COST IN DOLLARS ANNUALLY


Highway Guardian will appeal to parents who would like to limit their childâ&#x20AC;&#x2122;s exposure to automobile accidents.


Highway Guardian customers will recommend our product to other parents due to their positive experience, ease of installation, and product value. • Once the unit is installed on their own car, Highway Guardian customers will recommend our product to parents of their child’s friends to extend our protection regardless of who is driving within their child’s social network. • Parents with more than one car will purchase a Highway Guardian unit for every car their child will drive. • Parents with more than one child will purchase a Highway Guardian unit for every car driven by their children.


Highway Guardian’s speed-limiting system is based on Global Positioning System (GPS) technology. • 

Instead of relying on the car’s own speedometer, the Highway Guardian unit calculates auto velocity using GPS technology.

• 

The GPS system is a network of 24 satellites the United States Department of Defense placed into orbit for use in navigation.

• 

Originally intended for military applications, the government has made GPS available for civilian use.

• 

Rain, sleet, snow, or hail, GPS keeps working 24 hours a day, anywhere in the world.

• 

There are no fees for subscription or setup charges to use GPS.


The Highway Guardian unit is simple to use. • 

Like police vehicle accessories, a novice mechanic can install the userfriendly unit, and the device is powered by the automobile’s electrical system.

• 

When the car is in operation, its speed is read by GPS. When a speed is calculated above 75 miles per hour, the Highway Guardian unit temporarily cuts the power to the fuel injection system through an electronic pulse module without shutting off the engine.

• 

When the speed drops below 75 miles per hour, the Highway Guardian unit allows power back to the fuel injector system, giving acceleration control back to the driver.


We have taken up arms against the senseless trauma and devastated lives resulting from an overwhelming number of excessive speed accidents involving our youngest drivers. •  Our higher calling resulted in Highway Guardian. We visualize parents around the planet joining our effort to save our children from high-speed crashes. •  We offer a product that is affordable, effective, and invisible to the operator of the installed vehicle. •  It is a product that will save lives – a gift that will truly keep on giving.


Profile: •  Highway Guardian makes itself unique in the automotive safety market by appealing to parents who are concerned about their children driving at high-speeds. •  The Highway Guardian product will be presented as a parent/law enforcement officer-designed solution to high rates of injury and death resulting from young drivers at excessive speeds.


•  Highway Guardian has assembled a portfolio of key partners to manage the design, development, and delivery of our initial product offering. •  Each partner takes a role in the lifecycle of bringing our speed limiting device to market.


Consumers of our product are parents of 16-20 year old drivers seeking peace of mind that their child is protected from driving at excessive speeds. There is significant potential for multiple unit sales within one household, and wordof-mouth sales.


Dan Mager Founder, Inventor, & CEO Dan is a certified Ohio Police Officer, football, baseball and wrestling coach for 14 years, Sunday school teacher, and father of three children ages 6 months-13 years. Dan has over 20 years of management experience, overseeing 800 employees over his career. He manages over 3000 acres of land as well as 2000 acres of water. He has been named Officer of the Year and honored three times for life-saving rescues. In the United States Marine Corps Dan was Infantry trained, a platoon leader, and received multiple good conduct medals. His education background is criminal justice at Ashland University.

PHOTO HERE


Kim Mager Co-Founder and Chief Operating Officer Kim is a certified police officer and mother of three, ages 6 months to 13 years. Kim brings a significant and unique perspective to Highway Guardian. She earned a bachelorâ&#x20AC;&#x2122;s degree in criminal justice from Ashland University and has dedicated 19 years to law enforcement. She is trained to instruct CADET crime and drug educational training and has a special ability to communicate effectively with children and young adults.

PHOTO HERE


Dana Bower Vice President of Business Development Dana has over 15 years of progressive manufacturing management experience, including site management for a Greenfield Just-In-Time automotive facility that produced over $70 million in sales annually and a Tier I-II Automotive Facility producing in excess of $160 million annually. Currently he is plant manager for a PET Injection blow molding plant serving the food industry, manufacturing over 100 million containers annually. Dana earned a BA of Human Resource Management from Lourdes College in Sylvania, Ohio, and an associateâ&#x20AC;&#x2122;s degree in business management from Owens Community College.

PHOTO HERE


Tamra Bower Vice President of Marketing Tamra brings to Highway Guardian over 20 years of management, marketing, and sales experience. In her sales and management career, she has overseen annual sales budgets of over $11 million and currently is a regional leasing manager for a major REIT in the US. Tamra has a BSBA in marketing from Bowling Green State University and her passion has always been to be an integral part of a startup company that makes a beneficial impact on the world. She is dedicated to contributing her experience in marketing and sales to Highway Guardianâ&#x20AC;&#x2122;s success.

PHOTO HERE


Wherever there are safetyconscious parents, Highway Guardian will be there. A straightforward, caring, and innovative company, focused on your family and ours. As police officers, we saw an unfilled need. As parents, we felt a higher calling.


FUTURE Center S TA K E H O L D E R P R E S E N TAT I O N

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The future is wide open.

future : center for design and technology transfer


What if we could use digital media as treatment?

future : center for design and technology transfer


What if the same media could revolutionize the way we approach preventive medicine?

future : center for design and technology transfer


What if serious games and interactive applications could heal?

future : center for design and technology transfer


What if our digital memories could preserve our own cognitive function?

future : center for design and technology transfer


Could digital media be an alternative to drug therapy?

future : center for design and technology transfer


TUESDAYS@FUTURE WELCOMESâ&#x20AC;Ś

Dr. Peter Whitehouse 2.20.07

future : center for design and technology transfer


Design defines the future.

future : center for design and technology transfer


futurebegins

Open to Fresh Ideas :: 01.27.06

future : center for design and technology transfer


futurevision

The purpose of future is to shape the design agenda for the 21st century by creating innovative design, technology and business collaboration.

future : center for design and technology transfer


futureoutcomes future, its participants, and collaborators intend to:  Grow a strong Design Culture in Northeast Ohio  Stimulate excitement, collaboration and fresh activity in emerging Creative Industries and Tech Startups  Help retool and revitalize our manufacturing base  Grow Greater Cleveland’s collective capability to compete in the Global Design Marketplace  Create a climate attractive to top talent  Research new and emerging design categories and related applications of leading-edge technology  Attract and recruit new prospects to CIA & Cleveland at large

future : center for design and technology transfer


futureinspiration

“Don't worry about what anybody else is going to do… The best way to predict the future is to invent it.” —Alan Kay

future : center for design and technology transfer


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