X Viwe Mfaku 2012
ANTICIPATE CORPORATE IDENTITY Ergo Polar Axon apparel GreenTech LED lighting JOB4DAY USER INTERFACE DESIGN Asap Travel app INTERACTIVE PUBLISHING DESIGN Apple iPad NYQ magazine app BRANDING Chicken Licken Re-branding VIS DATA Genetically modified Organisms PACKAGING Woolworth coffee ILLUSTRATION ZebraCow T shirt collection
R AT I O N A L E Ergo = Ergonomics This is a fictitious company that designs based on BIO mimicry. The turtle seem like a suitable animal as a symbol of patience and wisdom. As well as its physical resemblance to our ideas of what aliens would look like. Stylising the head in different styles is a normal process in my approach to the best design solution, after doing styles such as cartoonic I resonated with the elegant design at the end.
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ERGO 2009
Software + Hardware
“Form ever follows function� It is the pervading law of all things organic and inorganic, Of all things physical and metaphysical, Of all things human and all things super-human, Of all true manifestations of the head, Of the heart, of the soul, That the life is recognizable in its expression, That form ever follows function. This is the law. Louis Sullivan 1986
Adobe Illustrator Adobe Photoshop
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Apple iMac
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Native tools Pencil + paper
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ERGO 2009 Cape Peninsular University of Technology
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Folder Envelope Business card CD cover
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R AT I O N A L E Polar = Polar ice caps, Polar Bear Axon = Nerve Ending Axon is a slender nerve that sends electrical impulses from the neurons to alert the brain or the entire body of change in the environment i.e.: cold, warmth etc in this cases cool takes a literal form.
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For POLAR AXON 2012
Software + Hardware
CORPORATE IDENTITY Ergo Corporate identity Polar Axon Apparel Web Design GreenTech LED lighting Logo design
Adobe Illustrator
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Apple iMac
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Native tools Pencil + paper
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Lookbook Envelope Business card
POLAR AXON 2012 Johannesburg
International Clientelle Universal Design Application
R AT I O N A L E
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Square One Energy LLC is a leading provider of energy conservation systems ranging from solid state (LED) lighting, solar and wind energy harvesting solutions. We offer on-site consultation, energy reduction initiatives, turn-key installation and complete project financing.
Software + Hardware
Greentech + Inovolux LED Lighting International Clientelle GreenTech LED Corporate identity GreenTech LED lighting Logo design
Adobe Illustrator
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Apple iMac
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Native tools Pencil + paper
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R AT I O N A L E Greentech and Inovalux are part of the sqaureone energy group, but even so it was important to differentiate the from each other as unique products/ brands. in the designing of Greentech it was important to communnicate light but instead of being literal in the execution i opted for incorporating type in in the logo, there by having a shape sqaure which would symbolise a lamp and the letter “G� rotated making it both lamp and letter, and the colour was mandatory.
Software + Hardware Adobe Illustrator
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Apple iMac
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Native tools Pencil + paper
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GREENTECH LED LIGHTING 2012 USA Carlifonia
Local Clientelle
Small Medium Enterprise Brand development
R AT I O N A L E JOB4DAy = Job a day/today JOB4Day is an employment company that uses online advertising and information technology to allocate vacancies with the suitable people within a day. The logo satisfies this philosophy by uses the clock motif as well as the logo resemblance to the a machine bolt to visually communicate efficiency “like clockwork�.
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For JOB4Day2012
Software + Hardware
JOB4DAY Local Clientelle GreenTech LED Corporate identity
Adobe Illustrator
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Apple iMac
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Native tools Pencil + paper
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Folder Envelope Business card CD cover
User interface Design Digital App design
R AT I O N A L E
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Asapp is a travel app for students. It was important to constantly communicate speed in the design of this interface. This i set to achieve by changing the execution of the buttons as the logo had already set a look and feel that was both futuristic and oozed speed, i made sure that the UI would marry the logo to make up a layout that would be standout from the normal approach of UI design.
Software + Hardware Adobe Illustrator Adobe Photosop
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Apple iMac
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Native tools Pencil + paper
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Interactive Digital Publishing CPUT
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First cover
Interactive Publishing NYQ iPad magazine app Newstand app publishing
Urgency Fear Fright Responsibilty Regret sadness
second cover
Calm Peace Joy Appreciation Protectiveness Belongliness
R AT I O N A L E
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NYQ = Nyika: Shona language for Earth Pronounced as “nick�. NYQ seemed to be a suitable name out of all the overly glossy publications that are out there. And being a sustainability magazine from Africa relating to the people that inhabit the continent was crucial. The approach was to conjure feelings of fear as sustainability is a very serious topic. This was achieved by having two covers options, the consequences of our actions or lack thereof. The first one was the result of us abusing resources and polution. the second was much more pleasant and it was the planet as we know or as we percieve it.
Software + Hardware
Interactive Publishing NYQ iPad magazine app Sustainability Horizontal and Vertical formats
Adobe Illustrator Adobe Photoshop Adobe After Effects Adobe Indesign Adober Publishing suite
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Apple iMac
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Native tools Pencil + paper
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Publishing for the future The platform allows for richer content, and it was important to communicate with as many sense as possible, the most achievable being sight, hearing, touch and imagination. It was important to me to carry this theme of a planet at the centre focus of all the articles or a symbol that related to a planet. The content as far a type is no longer a worry and more can be done visually as the bafling words became scrollable or a audio experience. It is also important with interactive publishing to collect information on who is reading the magazine and for customer to customer marketing, so social media plugins be come valuable tools in the production of interactive media. So the designer and marketing are married in all considerations for successful apps.
Interactive Digital Publishing CPUT 2012
R AT I O N A L E This is a series of illustrations that explore polarities in everyday society, except ofcourse for when people are replaced by robots and nothing is ever really normal. But each one has either a message it seeks to convey or dialogue between the audience and artist. The reason is that alot of design is mimicry of a western culture, the efforts here are to be derivative of Africa but present it in a modern and sometimes futuristic way.
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ZebraCow 2012
Software + Hardware Apple iMac || Native tools Pencil + paper |||||||||||||||||||||||||||||| Ball Point, Finliner and Catridge
That Life
by Viwe Mfaku 2012 “That Life� is a hip hop term for a good life, good this sense is everything that is bad for you. And this illustration was to challenge the promotion of self indulgence through advertising and popular media, placing a robot in a situation where he is dissorientated from all of the previous nights consumption FineLiner on paper.
Single Cow by Viwe Mfaku 2011 This illustration explores mordern relationships, online dating... artificial validation through this sci fi cow: a cow which is a symbol for wealth and used a pay for Lobola, becomes the virgin in this sense in need of companionship i.e. Love. FineLiner and pencil on Antalis paper.
Attack
by Viwe Mfaku 2012 The attack illustration embraces traditional fighting, inspired by ethiopian stick fighters technological improvements are made on the boy to enhance him in battle, it also portrays how tradition and science exist in Africa in a graphically powerful visual message. FineLiner on paper.
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R AT I O N A L E Woolworths is a well recognised retail company that achieves sofphistication in its effortless use of space and typography. Except it hasn’t found a way of relating to a more bucolic market, people that are connected with thier roots and are anchored in family values. This chocolate flavoured coffee range would be targeted at young adults living in urban enviroment but deeply connected to thier nourban upbringing.
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The traditional ques where placed within geometric frames, and with the use of shape feelings of farming fields where conjured.
Software + Hardware
Woolworths Coffee Package Design
Package Design
Adobe Illustrator Adobe Photosop
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Apple iMac
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Native tools Pencil + paper
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FRONT
BACK
COFFEE PACKAGE DESIGN CPUT 2011
R AT I O N A L E The aim was to potray chicken licken to a younger audiance becuase of how affordable the food is, but it wouldn’t be enough to just make it fun and vibrant.
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We had to get into the mind of our target market. These are university students and the culture the majority subscribe to, extreme sports, body art, pop culture, fashion and self expresion. A wide net which covers an age group and not a race group which had been a perception the brand has made effort to change. The chickens take the place of these young bucks in different enviroments. Ensuring that any young varsity student relates to a fried chicken resturant that understands who they are.
Software + Hardware
Strategy Reposition Chicken Licken with a younger crowd. TTL rebranding campaign
Adobe Illustrator Adobe Photosop
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Apple iMac
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Native tools Pencil + paper
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Poster
Billboard
R AT I O N A L E The campaign seeked to communicate through apparel a friendly message of peacefully Coexisting in a multiracial society.
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The vehicle is humour: an extreme Projection of iconic historical figures Respected in different cultures. Nelson Mandela would have been the predictable, Instead the use of the purest form of an African man and woman having a good Time with the purest form of a European man and woman.
Software + Hardware
Make a Noise “LOL!� Social Campaign
Adobe Illustrator Adobe Photosop
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Apple iMac
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Native tools Pencil + paper
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Poster
in t pr rt sh i T
T shirt package
R AT I O N A L E nfo graphics have become very popular in the last year and the skill of taking a subject that would normally bore people and make it interesting enough for people to have a desire to read is what this project aimed to achieve.
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GMO’s is food manufactured or produced with artificial substances such as growth hormones to speed up their production. The debate that rises from this is whether or not these foods are good for people to consume versus the amount of food produced in a short space of time.
Software + Hardware Adobe Illustrator Adobe Photoshop Apple iMac Native tools Fineline + paper
Vis Data Genetically Modified Organisms Social Awareness Infographic Poster design
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Vi s Da ta te r
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fin a
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