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Dimapur
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Monday 21 October 2013
Morung Express Feature
The choice of menswear in Nagaland has always been a weak point in the retail market of Nagaland. While boutiques and in-house selling of women’s clothing fast mushroomed, the range of men’s clothing available was limited and prices found to be expensive. However, several new brands and independent designers are now entering this part of the field with much zeal and enthusiasm. And to this, brand new Company “Emboss Fashion Enterprise” has entered the retail scene in Nagaland. This independent brand offers clothes which are suited to the ‘Naga physique’, fashion taste and also caters to the user’s comfort. Fashion entrepreneurs Bendang Jamir and Ingdong Imchen have a concern that since the physique of Nagas is ‘different’ as compared to ‘others’, what usually happens is that most people end up having to refit the readymade garments available in the market. To act as remedy to this problem, customers of Bevura are given the option to choose their own
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Fashion entrepreneurship, a new trend in the career industry Akangchila Longchar
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The Morung Express
(L-R) Men clothing on display from the line ‘BEVURA’. I. Bendang Jamir (top) and Ingdong Imchen (bottom), entrepreneurs of Emboss Fashion Enterprise.
designs, colors and order it in available fabrics and have it fitted perfectly to their size. Bendang Jamir and Ingdong Imchen kick started the company on April 18, 2012 in New Delhi. After seeing the lack of menswear in the state and the potential of retail, the duo soon launched a clothing line for men under the brand name ‘BEVURA’ which means master piece/outstanding. It is derived from the word ‘Bravura’. In the partnership, Ingdong Imchen is based in Dimapur and deals with the marketing, promo-
tions, client management packing, quality analyzing etc. He holds an MBA with specialization in Human Resource from New Delhi. He also has four years of work experience in sales and marketing in insurance, telecom & other investment sectors. Meanwhile, Bendang Jamir is based in New Delhi, and is involved in all the areas related to designing starting from fabrication. He also holds an MBA in Retail management and Sales & marketing, and has five years of experience in retail and fashion industry. He has worked with Zara at Select Citywalk as super-
SJC students display diverse talents at Annual Literary Fest Jakhama, OctOber 20 (mexN): The Department of English, St Joseph’s College (SJC), Jakhama held its ‘Annual Literary Fest 2013’ on October 17 and 18. The two-day programme was conducted at the College auditorium for 320 B.A English Honours students. Earlier, it used to be a day long programme known as ‘Literary Day’. According to a press note, the fest was filled with various competitions. On day one, the fest saw declamation, duet, folk song, dance, extempore speech, poetry composition, story writing and literary quiz competitions. On the second day, there were poetry recitation, joke narration, stage presentation and debate on “Literature: the mirror of life”. The group which presented the drama - ‘A Midsummer Night’s Dream’ won
the coveted stage presentation prize. During the fest, Rev. Fr. Dr. Abraham Lotha, Principal of the College urged the students to communicate only in English so the culture of Nagamese, Mother tongue and other language usages in the college diminishes and eventually all the other students follow suit. He said it was a great skill to converse in English fluently for the Nagas in particular and tribals in general. Meanwhile, James H.K, the Head of Department (English) presented the Annual Report. He encouraged the students to explore their God’s gifted talents during the fest. He pointed out that “we are never indispensible and yet God has been so good to have granted us the capabilities and abilities to create memory which can
be done in just two ways: firstly, in the fond positive manner and secondly, in the loathsome negative manner.” And, he said, it all depends on each individual “how we create even if we all go through this life’s journey just one go.” Calling the students to create memories in the first manner while in the college, he stimulated the gathering to participate in the fest and leave the manifold “sweet memories” while learning and growing. Earlier, the fest began with invoking God’s blessing by Rev. Dr Sr. Kaisa Rosalind CMC. Newry, the president of English Department extended the welcome address. Tsakhale Sangtam, General Secretary of the Department proposed the vote of thanks. The fest concluded with a ‘Literarian Family’ meal.
visor, and also worked for two years with New Delhi based designers, most importantly Mayank Prasad, a renowned designer in Delhi who always guides and provides mentorship. The clothing line ‘BEVURA’ is Ingdong and Bendang’s first business venture together. The duo profess that the brand was born with the motto of delivering fast fashion, edgy and taste of glamour for every fashion forward individual. “We strive to make Nagaland state one of the fashion market destinations in the country by offering quality merchandise with affordable price,” they
said. “If we see the taste and needs of the north east people especially our Nagas, we are very much fashion forward and conscious compared to the other states in India, and the difference in our physique, complexion and the style." This, the duo said is how "we Emboss Fashion Enterprise meets all assortments of sizes and styles to accommodate all varying body styles and shapes.” Ingdong and Bendang also have a dream to set up a manufacturing unit in Nagaland in the coming years. “Our mission is to generate employment opportunity in the state by exporting our merchandise in the future, as Northeast is becoming one of the hotspot in India for fashion.” They also strive to harness and foster the talents of local designers and help to achieve recognition in fashion industry in local and international community. For now, Bevura is retailing clothes in Dimapur, Mokokchung and Kohima. The brand is also doing a modest operation through online catering. To place an order or check out the products, you can also login to www.facebook.com/pages/EmbossFashion-Enterprise.
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CREATING AWARENESS ABOUT HIV/AIDS THROUGH MUSIC: Brand ambassador of NSACS' ZERO (Music for Zero) campaign, Clueless Attention seen at Town Higher Secondary School, Mokokchung. Clueless Attention is visiting schools and colleges across Nagaland with a message for youth to be safe and responsible.
Craftsmen trained in bamboo furniture making
The craftsmen with the furniture created during the training organized by NBDA in Peren.
PereN, OctOber 20 (mexN): As part of its Enterprise Development Initiative, Nagaland Bamboo Development Agency (NBDA) organized a five days training on ‘Bamboo Furniture Making’ from October 14 to 18 at Mhainamtsi, under Peren district. Altogether, twelve bamboo craftsmen, hailing from 4
villages namely, Mhainamtsi, Heningkulwa, Jaluki-B and Gaili attended the training. In a press release, Member, NBM-IT, NBDA Dr. Tolto Metha informed that the agency will be conducting such trainings in different places to generate interest and awareness on the necessity of skill-up gra-
dation and potential of the bamboo industry as an effective medium for poverty alleviation among the rural poor. The State already being a forerunner in bamboo industry in the country, the note stated, the Agency has been conducting such mass-based activities since its inception to further promote bamboo enterprise.
Ray of hope for water scarce village
meNguzuma, OctOber 20 (mexN): Menguzuma village, located between Kohima and Dimapur has been without water supply for more than 10 years, and is continually in water crisis. The villagers fully rely on water fetched from "traditional wells" in the outskirts of the village. The village authority had already submitted grievances to the department concerned for early solution to their demand, but nothing substantial had been done. However, the Village Council Chairman is now thankful to the Public Health Engineering Department (PHED) for constructing water harvesting tanks, which he hoped will PHED and villagers inspecting the construction of rain harvesting tanks at Menguzuma village. According to a press Er Kevisekho Kruse, in a lenges and for supplemenbring much relief from the plight of water scarcity dur- release received here, phone conversation said, tary needs and sustainthe Chief Engineer, PHED to meet the emerging chal- ability, the department is ing winter.
constructing 25 water harvesting tanks of 5000 litres each. The Chief Engineer also informed that the department is working hard to cater the need of water supply to Menguzuma village, but the village itself is situated at the hilltop and there is no proper water source. He however, pointed out that the only water source to supply Menguzuma village is through Dzümha water source from Mezoma village. Er. P. Jakpou, EE, PHED, Rural Division, accompanied by SDO, Rokovituo Vizo, Junior Engineer Tiakumla and VCC Menguzuma village, who inspected the site, said the water harvesting tank is a centrally sponsored scheme under National Rural Drinking Water Programme (NRDWP).
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NNC observes Martyr’s Day in Wokha
WOkha, OctOber 20 (mexN): The Lotha Regional Council of NNC observed the 61st Martyr’s Day at Wokha Town on October 18. Chairing the event, Yilow Humtsoe, Vice President of Lotha Region stated that October 18 is a very memorable day for the Nagas, as it was the day when the first sacrifice was made for Nagas’ freedom by late Zasibito Naga. He also requested the Nagas to co-operate and unify as one for the betterment of Naga society. A press release issued by Yilow Humtsoe informed that a special prayer was dedicated to late Zasibito Naga and all the Naga freedom fighters who have laid down their lives for Naga sovereignty.
Kuda Kewhimia Krotho meeting held
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DimaPur, OctOber 20 (mexN): The new team of Kuda Kewhimia Krotho had its meeting at its President Vihielie Sekhose’s residence at Burma Camp, Dimapur on October 18, 2013. A press note issued by Joshua Solo, Publicity Secretary, Kuda Kewhimia Krotho Dimapur stated that besides a consultative meeting, there was a formal introduction of the new members with the women folk - Kuda Kewhimaiapfii Krotho office bearers. The Woman president Khonuo Keretsii apprised the members that Kuda Kewhimaipfii Krotho will take up various welfare activities for the needy and old aged persons above 80 years old residing in Dimapur, for which she requested the "parent body" to extend their co-operation. For membership renewal, the Kuda Kewhimai Krotha has requested all the members residing in Dimapur to contact their Khel representatives as follows: For L-Khel contact
Kruyie Vizo 9436266804, D-Khel contact Acha Kire 9856516631, TKhel contact Joshua Solo 982466458 and P-Khel contact Neivotsolie Mich 9436012654. The meeting also resolved to review the present guest house located at Bank colony and to take up repair works. This guest house was constructed by the predecessors primarily to meet the need of travelling students and working people who need temporary shelter during the transfer and transits. Meanwhile, the list of new office bearers are as follows: President: Vihielie Sekhoshe, Vice President: K. James Vizo, General Secretary: Kevi Mepfu-o, Assistant Secretary: Kruyie Vizo, Treasurer: Neivotsolie Mich, Food Secretary: Acha Kire, Publicity Secretary: Joshua Solo, Statistical Secretary: Kevilhouleii Suho and the advisors are K.Linyi, Be-o Vizo, David Kire. The new members’ tenure will be for three years -2013 to 2016.
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