SUNDAY 5TH MAY SUNDAY 19TH MAY 2013
www.drivenatheart.co.uk The 2013 Nordkapp Challenge – Media & Sponsorship Opportunities The 2013 Nordkapp Challenge in aid of The Marfan Trust offers an array of media and sponsorship opportunities that enable companies to partner with this incredibly personal and meaningful challenge. Over 9,000 people in the UK are currently unaware that they have Marfan Syndrome and a proportion of whom will suffer from a fatal heart condition unless they are identified. “Our aim is to reach out to as many people as possible in the UK in order to connect with the 9,000 unidentified individuals and help them to make contact with The Marfan Trust.”
Nordkapp, Norway
In conjunction with a substantial PR drive pre, during and post the Challenge to generate local and national press, online and television coverage, there are a number of on-going (offline and online) media channels that are constantly exposing individuals to The Challenge. Furthermore, a commemorative film documentary will be made of the journey, which has already received interest from SKY, Channel 4 and Dave. In addition, the documentary will be turned into a DVD and sold through a multitude of channels (including i-Tunes and Amazon).
Existing Nordkapp Challenge Media Channels There are several key avenues that are generating a substantial level of brand exposure for the Challenge: Talk Morgan (leading UK Morgan Owners Forum) – 100,000 unique visitors per annum Maximise Potential (European Podcast of the Year) – 80,000 unique downloads per annum MogMag (leading UK Morgan Owners Publication) – 30,000 circulation per annum Morgan Motor Company Newsletter / Website – 400,000 unique visitors per annum Driven at Heart Website (and associated channels) – 50,000 unique visitors per annum
Placement and costs Sponsorship panel
cost
SS-pass
£2,000
SS-driver
£2,000
SS-rear
£2,500
The Morgan Aero Supersport The flagship vehicle of the Morgan line-up of cars offers an incredible opportunity for brand association and exposure. There are a total of 3 sponsorship offerings available on The Supersport; on the two rear wheelarches (SS-pass / SS-driver) and also on the rear boot panel (SS-rear), directly behind the rear window.
SUNDAY 5TH MAY SUNDAY 19TH MAY 2013
www.drivenatheart.co.uk Placement and costs Sponsorship panel
cost
R-pass
£1,000
R-driver
£1,000
R-pan-pass
£1,000
R-pan-driver
£1,000
The Morgan Roadster The cornerstone of the Morgan brand and the car that most of the world associate with this iconic brand. There are a total of 4 sponsorship offerings available on The Roadster; on the two rear wheel arches (R-pass / R-driver) and also 2 on either side of the back panel (R-pan-pass / R-pan-driver), directly behind the rear window.
Placement and costs Sponsorship panel
cost
8-pass
£1,500
8-driver
£1,500
8-pan-pass
£1,500
8-pan-driver
£1,500
The Morgan Plus 8 One of the newest and most powerful Morgan’s in the line-up is a ‘true drivers’ car’ that offers an ideal branding opportunity for companies wishing to associate themselves with one of the best handling Morgan’s that have ever been built. There are a total of 4 sponsorship offerings available on The Plus 8; on the two rear wheel arches (8-pass / 8-driver) and also 2 on either side of the back panel (8-pan-pass / 8-pan-driver).
SUNDAY 5TH MAY SUNDAY 19TH MAY 2013
www.drivenatheart.co.uk Placement and costs Sponsorship panel
cost
4-pass
£1,500
4-driver
£1,500
4-pan
£3,000
The Morgan Plus 4 The Plus 4 is the world’s favourite Morgan, offering drivers a wonderful blend between comfort, performance and classic looks. There are a total of 3 sponsorship offerings available on Plus 4; on the two rear wheel arches (4-pass / 4-driver) and 1 prominent placement opportunity on the back panel (4-pan).
Placement and costs Sponsorship panel
cost
3-pass
£2,500
3-driver
£2,500
3-pan-pass
£2,500
3-pan-driver
£2,500
The Morgan 3 Wheeler The newest addition to the Morgan range provides a completely unique appeal to any potential sponsor. It’s hard to imagine that it’s aggressive, bullet-shaped, fighterplane looks are closer to the foundations of Morgan than any other car in the line-up. There are a total of 4 sponsorship offerings available on The 3 Wheeler; on the two rear panels directly above the exhaust (3-pass / 3-driver) and also 2 on either side of the back panel (3-pan-pass / 3-pan-driver).
SUNDAY 5TH MAY SUNDAY 19TH MAY 2013
www.drivenatheart.co.uk Involving our sponsors The 2013 Nordkapp Challenge is a truly personal endeavour, inspired by the wonderful story of Lucy Morris (http://www.drivenatheart.co.uk/lucy-morris-my-story/), daughter of Steve Morris, who is Managing Director of The Morgan Motor Company (and one of the drivers on this incredible challenge). As such, we all want to ensure that supporters, sponsors, suppliers and partners feel as much a part of this incredible journey as the drivers do themselves.
Lucy Morris
Here are some of the key activities that we have planned to ensure that sponsors receive a clear return from their support, whether this is a donation, time or physical products:
Press Shots We have a selection of photographers who will be taking a portfolio of promotional shots, all of which will be forwarded to each sponsor for their own use
Press Release Material We have created several press release packs that can be used within the newsletters, websites, intranets and other internal / external communication mediums to enable sponsors to share their involvement with their staff, clients and other stakeholders In addition, this will substantially help to raise awareness for Marfan Syndrome
DVD Production A broadcast-ready DVD documentary is being made of the trip, which will also include special mentions of each sponsor The DVD will be on permanent sale after the event and will act as a continual source of brand exposure, long after the Challenge is completed
MogMag Special Features Matti Rogers (Editor of MogMag and one of the Nordkapp Challenge Drivers) has pledged a number of editorial features / photos, both pre and post Challenge, which will expose each sponsor to an additional UK audience
YouTube You Tube is a natural fit for Morgan and has currently provided 100's of thousands of viewers with a connection to the iconic British Brand. The Challenge will harness the power of this channel throughout the Challenge, launching a series of videos that will engage viewers with the brand and the purpose of the event.
https://www.facebook.com/DrivenAtHeart https://twitter.com/drivenatheart http://uk.virginmoneygiving.com/team/driven-at-heart http://www.drivenatheart.co.uk/ http://www.youtube.com/user/drivenatheart nordkapp2013@drivenatheart.co.uk
Come and Join us on Sunday 5th May for the start of the Nordkapp Challenge 2013. For a full route breakdown please visit: http://www.drivenatheart.co.uk/the-route/