OPPORTUNITY TO ALIGN WITH NEW YORK CITY’S OPPORTUNITYMARATHON, TO ALIGN WITHBENEFITING NEW YORK CITY’S ONLY OVERNIGHT ONLY OVERNIGHT MARATHON, BENEFITING BREAST CANCER INITIATIVES BREAST CANCER INITIATIVES
In October 2015, thousands of women and men will Walk an overnight marathon through the streets of New York City, wearing decorated bras, in support of breast cancer initiatives. This highly visible and valuable annual event, known around the world as The MoonWalk, is the signature fundraising platform of the globally recognized charity, supported by over 437,000 participants, Walk the Walk Worldwide.
Since its London inception eighteen years ago, Walk the Walk: RAISED
$158
Nina’s Amazing Journey
ENGAGED million
for breast cancer grants
+437
thousand
participants globally
EXPANDED Globally with several marathons and program extensions
One night in 1996, Nina Barough had a dream about Walking the New York City Marathon in a decorated bra to raise money for breast cancer initiatives. At the time, Nina’s life was untouched by breast cancer but months after she completed that first marathon walk in her decorated bra, she was diagnosed with an aggressive breast cancer. The success of her first walk marked the humble beginning of Walk the Walk, a multi-million dollar charity, and it’s very own challenge, The MoonWalk. The MoonWalk aims to raise money so anyone with breast cancer can receive the care they need, regardless of financial restrictions. For the past two years, Walk the Walk America has made a grant to Memorial Sloan Kettering Cancer Center in support of their Breast Examination Center of Harlem.
THE MOONWALK 2014 SNAPSHOT PARTICIPANT DISTRIBUTION BY STATE TOTAL OVERALL IMPRESSIONS
+500,000,000 TOTAL FUNDS RAISED
+$650,500.00 AVERAGE PARTICIPANT AGE
41 * Participants ranged from13 – 71 years old
PARTICIPANT DEMOGRAPHIC - FEMALE
93% Participants from other states in the US included: AZ, CA, D.C., FL, GA, IA, KS, KY, MA, MD, ME, MI, MO, MT, NC, NH, NS. OH, PA, RI, SC, TX, VA, VT
Partnership Benefits • •
Infiltrate NYC, America’s #1 market Opportunity to expand into global markets through various Walk the Walk flagship events in London, Scotland, Iceland, and beyond
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Align with a globally recognized charity and the only overnight breast cancer fundraising marathon walk
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Customize a sponsorship package to fulfill specific marketing objectives
• • •
Increase brand awareness Drive sales and digital media Leverage a fully integrated marketing, media, promotional and social media campaign
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Interact with thousands of participants through experiential and customized on-site activations
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Connect with 14+ thousand followers on Facebook, an involved community on twitter, and active blog
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Challenge employees and stakeholders in corporate
marathon team and fundraising platforms
Customizable Campaigns •
Brand inclusion in advertising, marketing, promotion and on-site branding
• • • • •
Category Exclusivity Pre-event participant promotional packets
• • • •
Walk the Walk websites and email campaigns
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Rights to use the The MoonWalk New York City marks in all advertising and promotions
Press announcements and events Grassroots marketing initiatives Social media, blog ambassador campaigns and promotions
Customizable on-site activation Main Stage branding and programming Route activations and signage, participant bibs, tshirts, etc
6
Sample Brand Integration
EVENT COVERAGE
Celebrity Ambassadors • •
350+ million earned media impressions including a national television segment with celebrity James Franco and day of coverage 3 engaged celebrity ambassadors including Bruce Beck a NYC sports anchor (far left), Brandi Chastain from the 96’ Gold Winning Olympic Soccer Team (center) and Tina Cervasio a television and radio sportscaster (far right).
For more information please contact: Layne Werner Strategic Marketing & Partnerships P 646.679.7199 layne@leaddogmarketing.com
440 9th Ave 17th Floor New York, NY 10001
For more information please visit: walkthewalkamerica.com