Women in Business
K
arin “Basin” Miller and Nanette Basin are a mother-daughter team of Realtors who are top producers with Coldwell Banker. Nanette, a Valley native, has been a Realtor for 19 years. Karin has been selling homes for more than four decades.
How do you distinguish yourself from the competition?
“We span the generations. Being a highly successful mother-daughter team means we are a combination of many entities. We are negotiators, marketers, salespeople, buyer advocates, consultants—all coordinating together to complete a successful real estate transaction. Our clients get two professionals equally invested in their success. And when people hire us, they get us. Although we have an excellent support staff, we are very hands-on. We take pride in being available 24/7.”
How would your clients describe you?
“We are authentic and dedicated to our clients’ needs. Real estate is our passion. We stay close to our client’s side throughout the entire transaction and want each client to feel like our only one. We are their chief strategist and their tough negotiator. As their trusted advisor, we are drawing from the vast knowledge that we’ve accumulated from years of experience. And when they refer us to their friends and family, we know we’ve made them happy.”
What are some ways you provide top-notch customer service?
“We offer an intimate knowledge of market trends and product competition. Our expertise is in negotiating the best deals for our clients no matter what. As strong listing agents, we find it takes a lot of strategy and experience to get top dollar for each home. We assist homeowners in the pre-listing process to best prepare their home for sale. Through our consultation and staging advice we help maximize the return on their investment. Then we implement a high-end global marketing plan for each property, including the most effective social media and technology.”
How do you empathize with your customer in order to build trust?
“Trust is essential. Our clients are looking for our guidance. They want to feel safe and protected. We listen to them, validate their concerns. Integrity is extremely important. That translates into not over-pricing to get listings and always giving them our honest opinion, even if it ends up helping them decide against buying or selling a home.”
FAST FACT
As a team, Nanette has sold almost 450 homes, while Karin has sold more than double that over her career—mostly in the Valley, along the Ventura Boulevard corridor.
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VENTURA BLVD, SEPTEMBER/OCTOBER 2015
KARIN “BASIN” MILLER & NANETTE BASIN Realtors Coldwell Banker
12930 Ventura Blvd, Suite 202 Studio City 818-487-5860 (Karin) 818-487-5859 (Nanette) karinbasinmiller.com nanettebasin.com
S P E C I A L A DV E RT I S I N G S E CT I O N