WOMEN IN BUSINESS
FORBES CORRALES COASTAL PROPERTIES
F
orbes Corrales Coastal Properties is a real estate team at Compass led by principal Lauren Forbes, who has worked in real estate for two decades. Since 1999, Lauren, business partner/coowner John Corrales and their team have topped $1 billion in sales. WHAT CHALLENGES ARE SPECIFIC TO YOUR INDUSTRY? Lauren Forbes, Principal: “South Bay real estate has many challenges including the large number of amazing agents we compete with. Our team has always stood out due to our hard work and ethics. We are proud of our reputation as top agents who really care and deliver.” HOW HAS HAVING A MENTOR INFLUENCED YOUR PROFESSIONAL SUCCESS? Bri Haydis, Luxury Property Specialist: “I’m definitely learning from the best in the business! Lauren, John and our team have been instrumental in the success I’ve had in my two years selling real estate, and without them and the support of the Forbes Corrales team, I wouldn’t be where I am today.” WHAT DO YOU DO TO ENSURE THAT YOU SUCCEED AND STAY CENTERED? Lauren: “Being successful in real estate requires focus and consistency. Having a schedule and sticking to it is the best way to be successful in our professional lives. The days start with physical exercise and meditation—clearing the mind is important in such an emotionally charged profession. Then it comes down to servicing each client as if they are the only client we have. Ultimately the most critical part of success is gratitude. Being thankful for our families,
clients and our opportunities is something we focus on regularly.” IS RISK-TAKING USUALLY WORTH THE REWARD? Heather Macaulay, Luxury Property Specialist: “We believe it is. Risk-taking is an inherent part of life. We always consider the pros and cons of certain decisions or situations, and when we take a risk it is based on our extensive experience and research. When taking a risk, something positive always comes from it because you ultimately learn something about yourself—good or bad.” WHAT IS THE #1 WAY YOU SUPPORT YOUR CLIENTS? Dawn Wilcox, Luxury Property Specialist: “Knowing our local real estate market, responding quickly to all needs and supporting our clients by walking them through the entire transaction from start to finish. This is how we have become the top of the list of the South Bay real estate market.” Erin Gonzalez, Vice President of Strategic Marketing: “Providing an unparalleled level of local expertise, excellent service and unrivaled resources for our clients is the best way we’ve found to support our buyers and sellers in the South Bay. We strive to be the most ethical, professional and skillful agents in the residential marketplace, and we hold one another to the highest of standards.” WHAT IS YOUR FAVORITE NETWORKING TOOL OR ACTIVITY? Lauren: “We have several networking tools that help us give the best results to our clients. We have long-standing relationships with top agents in luxury markets locally, nationally and internationally. We network with agents
and other professionals to obtain referrals. Our brokerage provides us with proprietary networking technology that allows our team to analyze our clients’ properties across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.” WHAT IS THE BEST PART OF YOUR DAY? Heather: “For me, it’s being surrounded by an incredible team, being able to bounce ideas off Lauren and John, and the support we give one another to ultimately have that client tell us, ‘Job well done.’” DO BUSINESSES HAVE A DUTY TO GIVE BACK TO SOCIETY? Lauren: “We believe every business and every person has a duty to give back to others. We do our best by supporting local charities and sitting on the boards of causes we believe are worthwhile, including Next Step Fitness, Freedom4U, Roundhouse Aquarium, P.S. I Love You, Sandpipers, Rotary International and others.” TELL US ABOUT THE IMPORTANCE OF PRACTICING THE GOLDEN RULE IN BUSINESS. “While the golden rule is very important, we find that it sometimes has limitations since all people and all situations are different. Instead we practice the platinum rule; we treat others as they would want to be treated. When we follow the platinum rule we can be sure we are actually doing what the other person or people want done, and we assure ourselves a better outcome no matter the situation.” DRE #01295248, 02023825, 02003308, 01972557, 02065192, 01912347
2141 ROSECRANS AVENUE, SUITE 1120, EL SEGUNDO | 310-901-8512 | FORBESCORRALES.COM
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