spa, beauty & fitness
“You were born as an organic beauty … stay natural!”
Afzelius Health&Beauty
Ingela & Mats Afzelius
fzelius Health&Beauty offers 100% organic Swedish skin care, hair care and makeup by MARIA ÅKERBERG. Owners Ingela and Mats Afzelius started the business last fall and opened a Redondo Beach store just before Christmas. Ingela is an esthetician and a registered nurse with 30 years of experience in the field of health care. Mats was a career officer in the Swedish Armed Forces for more than 25 years and also worked as a marketing and sales director at the Volvo Group. Both Ingela and Mats have extensive training program in cosmetic chemistry and skin diseases.
Why did you choose to open your business in the South Bay? “We moved from Sweden to California in July 2017 and fell in love with the South Bay directly. It has such a friendly and relaxing atmosphere. What better place to offer our products and services can you find but next to the ocean? Here the skin really is exposed to the nature through sun, sand and the sea and deserves the best care.”
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What makes your products stand out from others? “MARIA ÅKERBERG Deepskin Organics are products of the highest quality, formulated
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and produced by highly skilled and knowledgeable skin care specialists in Sweden. All products are free from synthetic and inactive ingredients, which can be harmful to the human body as they also get absorbed by the skin and stored in other tissues and organs.” What are you offering that is innovative? “We offer a unique, luxurious facial treatment called Pure Cell Treatment. MARIA ÅKERBERG is the first brand in the world to deliver live stem cells from roseroot. Roseroot has been used as a medical plant since the prehistoric age, and now it has been discovered that the cells have unique effects on the skin. The treatment is suitable for all skin types and skin conditions and is especially helpful when the skin is in need of vitality and needs strengthening.”
203 Avenida Del Norte Redondo Beach 310-595-8550 theafzelius.com
How are you good stewards of the environment? “We believe in eco-friendly production to support and care for future generations and our environment. We want to spread the message about how the contents of beauty products really affect us and the world around us. You were born as an organic beauty … stay natural!”
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