“The days of putting a sign in the yard, taking pictures with your iPhone and letting the listing syndicate on the MLS are over. 2020 revealed who was ready to serve their clients virtually and who wasn’t. Agents must be innovative to compete in our market, including virtual open houses, agent-guided video tours, short-form enticing video ads on social media, video email marketing and more. The agents who are rising to the occasion virtually with custom video and online marketing skills are the ones helping their clients maximize their position and profit.” – TAYA DICARLO, COMPASS
Southbay February/March 2021
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.