IDENTIFY WHAT IS AND WHAT ISN’T WORKING

When you hear the word “rebranding“ , you might think it means scrapping everything and starting from scratch – but that’s not necessarily true. In fact, a closer look might reveal that there are certain aspects of your brand that are actually working well and don’t need to be changed. By breaking down your brand into its core components, you can better determine which aspects are valuable and worth keeping, and which can be left behind. This way, you can maintain the parts of your brand that are working while making changes to the parts that need improvement.