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When analyzing individual products or services that are going direct to market, an incredibly useful tool is the one page business plan. This style of product or service analysis delves into the micro of what you are planning to offer through your business. It helps you determine your product and services direct from your market research. This is used then to roll into the macro of your larger business plan. It can also serve as a bare bones business plan, provided you are self-funding. Remember, as we mentioned


previously, if you are seeking financing or investing, those entities still want to see the more traditional long form business plan. There are many different branded names for one page plans: Business Model Canvas, LEAN Canvas, and so forth. The sources mentioned before have samples you can use. Below is a great generic sample to show you the elements of the tool. It can be downloaded from

Profile for Montgomery Area Chamber of Commerce

Entrepreneur's Toolkit  

Entrepreneur's Toolkit