PIVOT
By: Jen Neitzel, Creator of Opportunities
up his apartment stairwell (one of the funniest TV sitcom scenes ever), it also makes me cringe thinking about the past year of financial difficulties our notary community has experienced. The word “pivot” has been on everyone’s lips as notaries are learning the consequences of focusing on only one aspect of their business. I’ve always been one to learn lessons the hard way, so I was no exception to losing business once mortgage interest rates began to rise.
To improve is to change; to be perfect is to change often Winston Churchill
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Pivot. That word has been on my mind since mortgage interest rates started rising in the spring of 2022. Not only does the word make me laugh thinking of the famous TV show “Friends” scene where Ross is coordinating the delivery of his new sofa
You may or may not know, but I launched a website in July, 2019 called SigningAgentMarketing.com (or SAM for short) specifically for loan signing agents to learn a 5 Point Marketing System that I organically developed while directly marketing my mobile notary business to title companies all over my hometown of Dallas and Fort Worth, Texas.
