Collaborative brief with two fashion students Hannah Wakeford and Sophie Gray. Full branding including an identity each, look books, business cards, hangers, CVs and swing tags.
The print finishes needed to be very high quality which is why I had to call a range of printers for quotes and get the best deal which was a great experience.
I art directed a fashion shoot in South London where each Hannah and Sophie hired a model and we had a professional photographer and makeup artist and it was my job to let the photographer know the style of the shots we wanted. For Hannah’s photoshoot we decided to keep the backgrround very neutral as the garment were quite exiting and colourful and we didnt want to take away any of the detail on the garments.
For Sophie’s photoshoot we wanted to get movement from the model as we wanted to get a very creative look that stands out from the normal fashion photoshoot. The colours are very vibrant and worked very well with the black bacground.