PARKLIFE
Co-Director of LUCID, Chris Carr.
Swan explained that the inspiration for the stage derived from “a desire to create an immersive experience at Parklife.” She continued: “We wanted to bring more than the music to audiences. By developing The Valley into an arena made of three large structures, we are on our way to creating an area that people can lose themselves in and feel part of a fictional, escapist landscape. It allows audiences to play and have creativity with their dress and behaviour, to become one of the characters in the cast of The Valley.” The team at LUCID didn’t just want to inspire those audience members that visited the stage. “We were keen for artists to engage with the stage in their performances,” explained Carr. “We always wanted people to bring in their own ideas. Last year was difficult as we only had renders. This year, it has been so much easer as people already have a flavour. Disclosure has been the first to really engage with the set and produced their own content
for the show.” For the rest of the weekend, the LUCID team created content for the screen. “The feedback has been pretty overwhelming,” concluded Swan. “Major Lazer and Disclosure’s headline shows at The Valley were the stuff of dreams, the way the visuals and sfx complimented the music was truly spectacular. Keep an eye out for videos of those sets! We are obviously hoping to build even more structures in The Valley, to create a truly 360, immersive space,” Swan concluded. Photos courtesy of LUCID www.parklife.uk.com www.lucidcreates.co.uk www. videoillusions.net www.dbnaudile.co.uk
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