TPi March/April 2022 - #268

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TWO YEARS IN THE MAKING: ROCKIT GOES GLOBAL Rock-It Global Co-Managing Directors (EMEA), Chris Palmer and Martin Corr share what the future holds for the Global Critical Logistics (GCL) company following a post-lockdown rebrand. Words: Jacob Waite Photos: Rock-It Global

Co-Managing Directors (EMEA), Chris Palmer and Martin Corr.


Rock-It Global has rebranded, launching a new logo and website, harnessing over four decades of expertise in live event logistics from Rock-It Cargo, Sound Moves, Waiver, Cargo Live, and Rogers Customs Broker. The new look outfit, along with Dietl, Cosdel, and Dynamic International are now part of Global Critical Logistics (GCL), a global holding company for mission-critical freight forwarding and global logistics providers to specialty sectors and a portfolio company of ATL Partners. “This announcement has been in the works for two years and was largely made to consolidate the brands specific to live touring, live events, sports, tradeshows and our internal cargo and passenger charter divisions,” Rock-It Global Co-Managing Director (EMEA), Chris Palmer began, speaking to TPi following the announcement. “We took the many years of experience and talent of companies such as Rock-it Cargo, Sound Moves, Waiver, Rogers and CargoLive and combined them under the new banner, Rock-It Global.” Rock-It Global Co-Managing Director (EMEA), Martin Corr joined the conversation: “We always had the vision that we would all be stronger together, sharing our knowledge and experiences across the board and in doing so, creating an incredibly tight, far-reaching network of offices and warehouses all over the globe to benefit our clients. While our underlying DNA and culture will not change, we believe that clarity around branding and focused messaging will be helpful for customers to grasp who they are engaging with and how they truly benefit from a global, tight knit network of experts.” In London, Rock-it Global, has opened a dedicated 15,000 sq ft facility at Heathrow Airport, which offers 13,314 cubic ft of caged