Zone by The Park JODHPUR
A homegrown social catalyst brand with a dynamic design identity, Zone by The Park is on track to vigorously expand its footprint over the next three years. Words: Neena Dhillon | Photography: © Shamanth Patil
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aunched over two years ago in Tamil Nadu’s second largest city of Coimbatore, Zone by The Park was developed by hotelier Priya Paul and her team to fill a gap in the market. “We noticed a hunger for a new type of hotel suited to a new kind of traveller who aspires to move up the ladder and connect with an upscale designand price-conscious brand,” explains Paul, Chairperson of Apeejay Surrendra Park Hotels. “We are choosing locations in fast-growing and emerging Indian cities, largely second- and third-tier markets, as well as suburbs and peripheries of some of the country’s major cities. The focus is on technology hubs, central business districts and tourist
destinations where there is demand for socially dynamic hotels in which people can refresh and recharge themselves. Since the entire concept is based on interactive spaces, contemporary design and a bazaar-like atmosphere, Zone often becomes the entry point to these lesser-known cities for modern business and leisure travellers.” With seven locations already open, the plan is to have 20 operations in business by 2020 with hotels in Surat, Gurgaon, Indore and Lucknow slated for 2018 alone. Gurgaon represents a good example of how the brand targets destinations, serving as it does as a satellite to Delhi and a financial and technology hub in its own right.
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