68 VENUE - EMEA
• Above A space in the main ground floor bar area of Jimmy’s Liverpool with the iconic neon signage
more distinctive and exciting to play in,” Richard said. The Jimmy’s brand has not only become symbolic from the lightning bolt logo that has taken over t-shirts, back drops and even its own lager, the venue’s illumination is now just as iconic. Stepping foot in the Manchester space, you are greeted with a wall of exquisite neon signs depicting brands of beer and David Bowie, and in the ground-floor bar area of the Liverpool venue, you are not disappointed. “As soon as you see that lighting you know where you are. We wanted to continue the theme with the neon lights on the back wall but this
time it was completely custom made. We then added the lava lamps too. But we still wanted to keep that Jimmy’s vibe that if someone from Manchester came over, they would feel at home,” explained George. Jimmy’s Liverpool has already established itself as an integral part of Liverpool’s cult creative scene. The bar is a central hub for musicians, bands and music lovers to explore every corner of the ever-changing musical landscape joined by a stand-out sound and lighting system that has given the brand a memorable identity. “Every time a band plays here, it means that they are going away and talking about our PA
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system and how great it is and that will get people interested and boost the gigs even more,” furthered George. “Because we’re a Liverpool company, Jimmy’s was a project that was extremely close to our hearts. It was on our doorstep and we had already established great relationships with George and the team here so if we needed anything, they would help us out and vice versa. There were things that we could really get ahead of the game on, we were waiting on power in the end! We did a lot of good planning with this venue and we are so proud of the end result and everyone who has been involved,” concluded Richard.
