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“There is no company in the industry that invests so much in research and development, as well the people behind it.”
GERBEN VAN DEN BERG VP Sales EMEA Entertainment & Corporate at Barco How did you first get into the industry? After working several years for a system integrator of CCTV systems, I got a great opportunity to lead the sales organisation for one of the leading audiovisual companies in The Netherlands. In 2007, my career in audiovisual started as Sales & Marketing Manager for Heuvelman Sound & Vision. When and why did you join Barco? Barco acquired projectiondesign at the end of 2012, where I worked and was responsible for a large part of the European business at that time. Initially, it was a strange feeling when I started working for Barco, but once I had made the choice to stay within the company, I realised that there was a real potential for growth. Barco is a leading manufacturer with a great history and, more importantly, a bright future with many exciting opportunities. What makes Barco different to other companies?
Barco is a leading brand with a large community of loyal customers. It has its own facilities for sales and marketing, customer support, research and development and manufacturing in Europe, North America and APAC. The company is active in more than 90 countries with 3,300 employees worldwide. It is great to work with our customers on some of the most fantastic projects. There is no company in the industry that invests so much in research and development, as well the people behind it. What installations have Barco been involved with recently? The UK Ministry of Defence (MoD) has purchased 160 high-performance Barco F22 projectors. The single-chip DLP projectors will be integrated into the MoD’s fleet of DCCT(S) training systems, which have been used since 2003. The MoD will bring these to a comparable hardware baseline with its 59 Enhanced DCCTs (DCCT(E)), which already incorporate Barco’s F22 projectors. The www.mondodr.com
• Above Gerben Van den Berg.
MoD explicitly chose the F22 Series on account of their required level of performance at a competitive price. Training in a simulated environment requires extremely accurate, bright visuals and, with WUXGA, 1080p and SXGA+ resolutions up to 3,300 lumens, Barco’s F22 projectors provide high resolution visuals and reliability, making them the ideal choice. What are the future plans for Barco? We plan to keep enabling our partners with leading visual solutions for their customers. What three things would you take with you on a desert island? A satellite phone, matches and a book. What is your most prized possession? My three daughters! Where is your favourite place in the world? Barcelona.