mondo*arc Febuary/March 2016 - Issue 89

Page 234



Pic: Andrei Duman

GAN ON GAN GALLERY Illuminating differentiated space with no clear boundaries, Soraa's GaN on GaN LED technology brings out the colour and detail of award-winning photographer Andrei Duman's work at his new Los Angeles gallery.

Soraa has installed its LED lamps at the new Andrei Duman Gallery in the high end mall— Westfield Topanga outside Los Angeles, USA. For Duman, lighting his work in the gallery, which opened in Autumn 2015, was an important consideration - colours had to be rendered exactly. Light is a critical element in capturing images - and it’s critical to the accurate display of colour in art photography. In addition, the innovative design of the gallery required lighting that could be carefully controlled to accentuate the space and also be used to illuminate precise points on the artwork. Duman and his lighting designer insisted upon Soraa LEDs to illuminate his intimate 1,500sqft gallery and the “display trees”, from which twelve double-sided images in glass frames hang and appear to float in the air. “Great photography deserves great lighting.

Colours must pop and Soraa’s lamps are simply ideal,” said Andrei Duman. “With Soraa LEDs, I could bring out the true green and the detail that is important in my image The Ghost Door shot in a diamond mining town in Namibia. Lighting also sets the mood in the gallery and helps the customer connect to the image. I strongly recommend that my customers use Soraa LEDs to illuminate the images they choose.” Soraa LED lights also help to create a mood that enhances the customer experience, allowing them to connect to the image; because of the light's beam and colour rendering. Soraa’s GaN on GaN technology allows its LEDs to operate at currents that are more than five times higher than LEDs built on other materials. This means a lot of light comes from a very small source, resulting in a narrow beam that can be controlled

to crisply illuminate any area with a single shadow. Duman’s images are illuminated for rendering of colours and whiteness because of Soraa’s Violet-Emission 3-Phosphor (VP3) LED technology. Utilising every colour in the rainbow, especially deep red emission, Soraa’s lamps render warm tones beautifully and accurately, and achieve a colourrendering index (CRI) of 95 and deep red (R9) rendering of 95. Unlike blue-based white LEDs without any violet emission, the company’s lamps have violet emissions to properly excite fluorescing brightening agents, including paper and natural objects like human eyes and teeth.

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