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PRETTY IN PINK Applelec products have been used in the relaunch of Nayomi stores across the Middle East. Pink was the chosen theme and a creative use of light sheet panels were used to achieve the required style.
With over 180 stores, Nayomi is the largest lingerie chain in the Middle East. As part of an extensive programme of development, three Nayomi flagship stores within large city malls have recently been launched with store designs by London’s Kinnersley Kent Design, with a fourth store in Yas Mall UAE currently being fitted. Created around a Princess Palace theme, the new stores feature a powder-pink colour scheme with ornate mirrors and decadent chandeliers. New stores created with this theme include the Mall of Arabia in Jeddah, Nakheel Mall in Riyadh and the Mall of Dhahran in Saudi Arabia which covers 350 square metres of retail space. The flagship stores have each been designed with large pink-lit entrance ways and window displays along
with illuminated feature bays inside the store that are all lit with Applelec’s LED Light Sheet behind decorative pink panels. Applelec’s Aura Linear LED profiles were used to illuminate coving areas with 4100K LEDs used in both the LED Light Sheet panels and LED profiles behind a pink filter to achieve colour consistency. The construction of the store entrance structure included fitting the LED Light Sheet panels into the entrance way framework. This structure was then dismantled into smaller pieces for transportation and reassembly as part of the store re-fit. In managing a large portfolio of stores, the issue of maintenance was a significant consideration to team when selecting
products for use. Due to this, the new Nayomi stores are lit entirely by LED with LED chandeliers and directional product lighting in addition to LED Light Sheet panels and Aura Linear LED profiles. To meet the project demands, Applelec achieved compliance verification for LED Light Sheet, which enables the company to export across the Middle East. In addition to the three Princess Palace themed stores, LED Light Sheet entrance features have been created for two smaller Nayomi stores in the Al Salam Mall in Jeddah and Al Moor Mall in Madina, Saudi Arabia. The next development at Yas Mall, UAE is set to launch in time for the Abu Dhabi Grand Prix in November 2014. www.applelec.co.uk