THE OARSMAN MANAGEMENT PLAN FALL 201 3 Contents Executive Summary ................................................................................................................... 3 Introduction ................................................................................................................................ 4 Mission Statement ..................................................................................................................... 4 Vision Statement ........................................................................................................................ 4 Music Industry Overview ............................................................................................................ 5 Band Bio, History, and Functions ............................................................................................... 6 Key Player ................................................................................................................................. 8 The Oarsman’s Audience ........................................................................................................... 9 Graphics and Branding .............................................................................................................10 Recording Project .....................................................................................................................11 One-sheet / EPK .......................................................................................................................12 Merchandise .............................................................................................................................13 Pre-release Promotions ............................................................................................................15 CD Release Party .....................................................................................................................16 Booking and Touring Plans .......................................................................................................17 Media Strategy ..........................................................................................................................19 Fan Base ..................................................................................................................................20 Website/Technology .................................................................................................................21 Distribution/Retail Strategy ........................................................................................................22 Special Events ..........................................................................................................................23 Partnerships with Other Artists ..................................................................................................24 Video Production.......................................................................................................................25 Songwriting ...............................................................................................................................26 Sponsors/Investors ...................................................................................................................27 SWOT Analysis .........................................................................................................................28 Goals ........................................................................................................................................29 Financial ...................................................................................................................................30 Conclusion ................................................................................................................................31 Appendix ...................................................................................................................................32 Bibliography ..............................................................................................................................46
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