state The Pressure Positive Company 800-603-5107 www.pressurepositive.com
Circle No. 508
Industry Trend: Athletic trainers know that trigger points influence sports performance in profound ways. Trigger points shorten muscle fibers, which results in muscles not being able to prepare for the next leap, lunge, or throw. Reduced strength, power, endurance, and delay can all be the result of trigger points inhibiting muscle action. If trigger points can be found and eliminated, injury can be avoided and goals can be reached. A well-known secret among performance athletes and their conditioning coaches is that systematic deep muscle self-care before, during, and after all muscular activity is a cornerstone of the serious athlete’s injury-prevention strategy. Benefits: The Pressure Positive Company manufactures
manual deep muscle compression tools to target trigger points and areas of tension in muscles. Praised by health professionals for their ease of use and proven design, these tools deliver the compression needed to eliminate taut muscle fibers and return blood flow so athletes can perform at their greatest potential.
PRO Orthopedic Devices, Inc. 800-523-5611 www.proorthopedic.com
Circle No. 510
New Technology: PRO Orthopedic Devices provides custom-fabricated neoprene supports that fit your athletes and their special needs as quickly as 24 hours from order with just three simple measurements. Benefits:
• Don’t have to “make do” with off-the-shelf products • Delivery as quickly as overnight • Perfect fit maximizes performance
of the
industry
McDavid 630-783-0600
www.mcdavidusa.com
Circle No. 509
Industry Trend: As everyday usage grows, the trend in compression technology is “relaxed” design. With more than 15 years as an innovator in compression technologies, McDavid, together with the help of some of the best athletic trainers in the country, has developed the first “Cross-Compression™” short. This revolutionary technology has been designed to mimic the taping pattern that athletic trainers utilize when wrapping the upper thighs, quads, and hamstrings. Benefits:
• Stabilizes and warms the muscles • Adds support and stability to help prevent hamstring/ quad pulls • Aids in recovery of hamstring/quad pulls • May help reduce fatigue
Nutramax Laboratories, Inc. 800-925-5187 www.nutramaxlabs.com
Circle No. 511
Industry Trend: Athletes are now
taking steps to protect their joints, instead of waiting for injury or discomfort. Their joint health regimen includes Cosamin® ASU, which has been shown in cell culture studies to reduce inflammatory markers. Professional athletic trainers recognize the importance of the NSF Certified for Sport ® Designation for the Cosamin® joint health supplement, as it will not test positive for banned substances. Benefits:
• Professional athletic trainers can recommend Cosamin® with confidence. • Cosamin®DS is the only brand proven effective in controlled, published U.S. studies to reduce joint pain.
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T&C DECEMBER 2011
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