Planning for the event began in the winter of 2013 to give the organizers enough time to put together information for the media guide. “A fellow KLAA athletic director took the lead on that by sending coaches a questionnaire asking for their biography, key players, team philosophy, and challenges to overcome in the upcoming season,” says Masi. “We also included a brief history of football in the conference and team schedules. A local printing company agreed to cover the cost.” Novi High School, a KLAA member, was tapped to host the event because of its central location and large atrium, and Masi recruited a parent volunteer from Northville to be in charge of setting up and breaking down the space as well as lining up a local business to provide lunch.
“We have a go-getting parent at Northville who was able to secure Qdoba Mexican Grill to serve as our sponsor,” says Masi. “Our school has partnered with the restaurant before, and it was willing to donate all the food in return for signage at the event and in the media guide.”
Another important step was to ensure a large number of the area’s high school football reporters would attend. “The coaches gave me the contact information for their local media members, and I found the staff e-mails for the larger papers, like the Detroit News, the Detroit
Coaches, players, and members of the media gather at Novi (Mich.) High School for the Kensington Lakes Activities Association’s first Football Media Day, which one reporter called “the best invention since electricity.”
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MS in Exercise Science & Health Promotion • Wellness & Fitness • Sport Psychology • Wellness Coaching
• Sport Performance Training • Rehabilitation Science • NASM certifications in PES, CES and/or CPT
MS in Sport Management Studies • Four degree tracks
Bachelor of Science in Wellness & Fitness • NASM certifications in CPT
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