Contents Aug/Sept 2013
1988
Vol. XXV, No. 5
2013
CELEBRATING
YEARS
Join Us In celebrating our 25th year of publication! Look for this special logo throughout the issue.
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COVER STORY
Looking Downfield
As the athletic landscape continues to shift, the future promises changes and challenges. In this 25th anniversary article, we ask veteran athletic directors to look ahead and offer advice on what to expect.
WARMUP
7 High School News
A little job protection
9 Career Advice Catching up with Jim Livengood
11 Student-Athlete Support Helping through a health crisis
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PROGRESSIVE PROGRAMS
The Green Team
At the University of Pennsylvania, a unique new program is helping the athletic department implement sustainable practices.
LEADERSHIP
Ready for an Audit?
Looking for ways to improve, this school district audited its four high schools’ athletic programs—without spending a dime.
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STUDENT-ATHLETE WELFARE
There are likely student-athletes in your program suffering with a mental health issue. Here’s how to develop procedures so that staff can help them.
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TEAM EQUIPMENT
Recognizing the Signs
The Tools to Play
These equipment innovations over the past 25 years have helped athletes improve their performance and reduce their risk of injury.
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PRODUCT NEWS
Surfaces & Gymnasiums
A look at the latest products in indoor and outdoor surfaces, floor and field covers, and gym equipment, plus sections focused on the locker room and scoring tables.
SPECIAL SECTION
43 Focus on Fundraising And Promotions
Searching for a unique idea to boost money-making efforts? Read how eight schools made innovative events work for them and learn more about products and services that can help you with fundraising and promotions.
COVER PHOTO: AP Photo/Rainier Ehrhardt
13 Community Relations Expanding your reach
Q&A
15 Fred Balsamo Connecticut Association of Athletic Directors GAMEPLAN
21 When Home is Away By Stephanie Hare 25 Giving Athletes Ownership
By Erik Nedeau
70 Salute to Champions 72 Advertisers Directory On the cover Clemson University’s Tajh Boyd looks at his options, while our team of experts aims to provide insight into the future of high school and college athletics in our cover story, starting on page 28.
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