MODEL PHOTOGRAPHY Photography is a key element in our brand’s identity. All photos used in promotional materials, and print, web, and in-store communications must be official photography provided by our Marketing and Creative Teams. We always photograph models wearing our clothing outdoors; after all, our brand was born from love of the environment. We utilize soft, natural light against unique locations. Because the earth is unrestricted, ever-changing, and pure, our models’ bodies and faces are never posed or staged, nor do our models wear heavy makeup or elaborate hairstyles. Our logo can always be found on our official photos in one of their four corners.
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