residential building Right: Founder Frank Zolfo and his team construct homes to fit Energy Star efficiency standards, which include ensuring all windows and doors are properly sealed.
At the end of the day, I am proud of the work my company does because I know that the homes I build are going to be around for generations. Frank Zolfo, Founder
labor, they might as well put in the extra dollars needed to make their home efficient. They can recoup the extra cost in just a few years; plus, energy-efficiency upgrades can make your home more attractive if you ever decide to sell. I see no negatives to the decision.” Zolfo’s favorite project was a recently completed custom home in north Portland that he crafted as a replica of a 1910 Craftsman-style house, complete with period-appropriate finishes and details. “It was a 21st-century energy-efficient home with modern conveniences built to reflect the charm of a 19th-century residence,” he says. “We knew we succeeded when the realtor complemented me on the skillful remodel.” Currently, Smoke Rise is looking to expand its services into the central Oregon area, specifically in the area around Bend. “Central Oregon’s real-estate market is starting to see a rebound, and we’re looking at some investment opportunities that include purchasing and remodeling distressed properties for resale,” Zolfo says.
american builders quarterly
“I feel there is a great deal of opportunity and potential in this market.” While he is glad to be busy, Zolfo feels that continuing a “hands-on” approach and maintaining the quality of his company’s work is most important. He says, “At the end of the day, I am proud of the work my company does because I know that the homes I build are going to be around for generations.” —Julie Edwards
White Lightning Electric Inc. 7524 EX 52nd Avenue Portland OR 97206 Phone: 503.453.3256 Email: whitelight7524@aol.com White Lightning Electric, Inc. offers all phases of electrical work for both commercial & residential applications in the Portland, OR area. Our residential services range from basic work, such as installing light fixtures and new outlets, to more complex jobs, like remodeling or complete wiring on new construction. White Lightning Electric, Inc. offers its commercial clients basic service maintenance along with an array of other service work including: installing generators, outdoor lighting, signs, tenant improvement; and service changes on all commercial buildings, such as: warehouses, grocery stores, & car lots.
At White Lightning Electric, Inc. we are committed to fostering long- term business relationships with our customers and providing the best quality services by having the best- trained personnel, low turnover and dedication to our customer needs.
www.whitelightningelectric.com may/june 2011
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