[PARIDRISHYA] In collaboration with
[Introduction]
What do we do ?
Paridrishya is an initiative by XoopLabs that aims to democratize film making by providing necessary knowledge and tools of storytelling to the people who are usually the subject of stories for others. The project aims to make the communities equipped and skilled to communicate visually through smart phones. Paridrishya has joined forces with US based NGOs – 1) Media for change to bring Global best practices in media communications and 2) Krupa to help NGOs secure funds from international donor base.
[Background]
WHY Funders (Board, Individuals) “How many lives have we touched through the foundation, how has the brand image evolved ?” ►
dia) ► (Me
Foundations
O INF
Limited visibility on return on investments Assessing social value of brand is a challenge
“So how do we know what is the on ground development and larger societal impact ?”
FUN
DS
► ►
Obscure visibility of on ground developments and impact Spending additional budgets to capture on ground execution of initiatives
NGOs “We don’t have skill and manpower to cover stories..” ► ►
Lack of resources Lack of skill
Lets understand the type of video content, generally categorized as.. Hub Curated content designed for targeted customer segments pushed at regular intervals
Hygiene Content users / audience tend to search for – “Pull content� . E.g. Reviews, Tutorials
Hero Large scale events, campaigns to launch, reboot or raise mass awareness about the brand
Each content category has different objective and impact Objective
Impact
Hero
Mass awareness
• Big ticket campaigns, • High quality professional content • Frequency : 2-3 / year
Hub
Community building
• Mid budget • Almost professional quality • Frequency : 6-8 / year
Hygiene
Consumer engagement
• Low budget • Decent quality (amateur level) • Frequency : 12-24 / year
We intend to create a communication engine to produce content under each category Design sprint
>>>>>>>>>
Hero
Ambassador program Hub
Storytelling workshop >>>>>>>>> Hygiene
Mobile filmmaking Workshop; Training NGO employees to create content on their mobile phones Hygiene content T-14days
01
Social media and advocacy
o Editing the visual stories on editing app / software
o Hands on experience on camera operations
T
05
D wo urin g r k sh op
g r in p Du sho rk wo
Editing 101
D wo uring rks ho p
T
During workshop
T
02
e Pr hop rks wo
06
o Understanding use of social media to bring policy level interventions
On ground shoot
Pre workshop
Onboarding
04
03
o Organizations, Individuals show interest and register for the workshop T – 7 days
Story preparation o Brainstorm stories to tell in the workshop
o Scrounge archives and arrange pertinent pre-existing media T
Story A deep Dive o Deep dive into structure, formats and delivery methods of story
Nominating storytelling ambassador to drive the agenda of storytelling and create HUB level content Hub content Would receive advance level training on media production and social media management and would be expected to‌
Basis in class performance and interest in the field, a storytelling ambassador will be nominated who‌
Drive storytelling in their and partner organizations.
Goodesign; a moderated design sprint event brings NGO’s and creative professionals under one roof for 48 hrs. Hero content Social organizations provide their design requirements and material
Material and design brief
Professional collateral / content
Creative agencies allow creatives (as CSR) for sprint and design Hero content / collaterals
Goodesign commitments: Creatives can choose to commit to provide design support to the cause/NGO they resonate with
[Team]
Sanjeev Chatterjee [Media for Change] Sanjeev Chatterjee is a professor (at University of Miami, USA), visual storyteller and an avid mentor to young changemakers in the media and related fields. Sanjeev began his documentary career with the Centre for Development of Informational Technology (CENDIT) in the 1980s creating grassroots documentary films. Sanjeev’s documentary work has won top awards internationally and attracted funding from multiple sources including the Knight Foundation, Florida Humanities Council, World Bank, UNDP, UN Water, Stockholm International Water Institute, United States Institute for Peace and others. His work has appeared on National Geographic, Discovery, ARTE, PBS, Doordarshan mong other channels internationally. In 2015, he founded the independent Florida based non-profit Media for Change with the goal of creating a global collaborative network of media changemakers.
Mohit Gulati [Xooplabs] Mohit Gulati is an independent filmmaker and media consultant currently based out of New Delhi. He finds immense joy in observing surroundings and listening to stories and silence alike. Through travels across India, he has found solace in telling stories which are either skipped by mainstream media or are rendered mundane. Documentaries and fiction shorts are the media he likes to express himself through. Mohit is a believer in the new age of technology and is constantly looking forward to explore new tech in the field of story telling. He founded project Paridrishya in 2016 with a vision to educate rural youth in mobile filmmaking, empowering them to be able to tell their own stories and curate their cultural heritage. Mohit is a Young India Fellow and chemical engineer by education, he has worked in FMCG and management consulting industries previously. He dropped out of SRFTI to pursue his independent production company Xooplabs.
Xooplabs
Rubini Naidu [Krupa] Rubini Naidu is a Fulbright-Nehru U.S. Scholar currently based in New Delhi, India examining how international development can be decolonized through social entrepreneurship and visual storytelling. Her Fulbright is serving as the pilot phase for a social tech start-up, a novel community mobilization platform that enables non-profits in India to connect with international donors via visual stories. Rubini previously worked on Melinda Gates' flagship women's health project through the Bill & Melinda Gates Institute in slums of Asia and Africa, and trained necessity entrepreneurs in East Africa through the Foundation For Sustainable Development. Rubini received her master’s in Columbia University where she studied sociocultural anthropology, documentary photography, and social enterprise.
[Course Content]
What do we cover? Course content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.
Fundamentals of storytelling Forms of storytelling Camera vs Human Eye Basic camera operations – DSLR, Mobile phone Rules of photography and composition principle Shot division Basics of sound recording On ground shoot Editing fundamentals Assisted edit on mobile phones Basics of social media management and promotions Advocacy and its use cases Community Screening Feedback and ambassador nomination
[Collaborations]
Why should we collaborate ? 1.
Adopt holistic approach to address storytelling agenda
2.
Team with extensive experience in visual storytelling and teaching
3.
Use localized proprietary creative tools to simplify storytelling
4.
Inhouse capacity building for organization/community
5.
Collaboration with KRUPA will generate alternate funding avenues
6.
Guidance and support on social media management and advocacy
7.
Global best practices updates by Media for change to our partners
8.
We believe in long term relations J
We need partners to support us in‌
FOUNDATIONS/ PARTNERS / INDIVIDUALS
01 Onboard To come onboard on this journey as a long term partner
02 Mobilize Mobilize affiliated NGOs to join the program which is a free of cost program
03
04
Support
Spread
Provide guidance and basic support to NGOs enabling them to embark on storytelling journey
Champion the agenda of story telling and spreading it across partner organization
We can expect a streamlined bottoms-up communication pipeline bringing on ground clarity while.. Text
Video
Pictures
Happy customers, shareholders
Video
Pictures
Foundations
NGOs
Funders/parent organizations
New Funders, Partners
‌attracting new partners and reinforcing supporters’ belief for your foundation
Journey has begun : workshops conducted across Delhi, Mumbai, Bangalore, Yamunanagar and Melghat..
..let’s join forces to inspire and spread stories of change
[For any queries] Reach out to us at paridrishyafilms@gmail.com
Contact no. - +91 7814733144
www.xooplabs.com/paridrishya
paridrishya.org