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@m7medragab /M7amed.Ragab

Google Adwords The Future Of Advertising Presented By Mohamed Ragab

Put your business online in simple steps ‌.


Introduction

What is Google ?


Introduction Spider Simulator Job First – Crawl the websites worldwide. Second – Save every website to specified DB category. Third – Publish to users who are searching by specific KEYWORDS .


Keywords

What is Keywords ? And How to choose the RIGHT Keywords ?


Keywords


The Good Keywords Good Keywords: • Accurately reflect products/services being offered. • Match what your audience is looking for. • Target the audience without being too GENERAL.


Adwords 101 Where are we today ? ‌ And where we will be ?

Today

People use Google in over 100 languages

Digital Media The Google Network reaches more than 80% of worldwide Internet users.

$

Non Digital Media 1995

2012

2050

Time


Adwords 101 • Reach & Precision: Place ads on the largest global ad network (Google Content Network) alongside relevant content in real-time to reach an interested and engaged audience • Effective Pricing: Set your maximum CPCs or leave the bidding to Google. Minimum bids start at $0.01, offering full control of ROI • Creative: Easily test and re-test creative assets. Use text, image, Flash, or video ads to reach your audience

Google’s flexible advertising program


Adwords 101 Run ads on specific sites and based on demographic audience criteria.

• Select specific sites, category, affinity, or demographic to advertise within the Google Content Network • Choose CPC or CPM-based pricing; minimum CPM bid is $0.25 • Promote your brand and message to broad or niche audiences • Run text, image, Flash, and video ads


Adwords 101 What is Google Adwords ? • Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine. •The system is called “Pay Per Click” system, this means you can dictate where your ad appears through bidding for a series of phrases with keywords you choose. •The ads take the format of a short text ad that includes a title line, two short descriptive lines and a URL link to a website or a specific website page. •The ad will appear on the page of results you decide you want to appear in. HINT : Recent research shows that 87% of web users do not scan past page 1 of search engine results. SO the higher your website appears on the first search result page will get more visitors to your website.


Adwords 101 What is Google Adwords Benefits ? 1. Reach people at the precise moment they’re searching for what you offer. 2. Choose where your ad appears -- on which specific websites and in which geographical areas (states, towns, or even neighborhoods). 3. Adwords reaches 85% of Internet users in Egypt.

4. You're charged only when someone clicks your ad. 5. You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount. 6. No matter how much you want to spend. 7. You can RUN or STOP your ad at any time.


Adwords 101 How to reach to your COSTUMERS ? 1 Connect with Consumers When They Search On Google Search Banner

2 Connect with Consumers When They are browsing On any website has Adsence Ads


Adwords 101 Approximate Customer Acquisition Cost to market something

$60

$60 $50

$40

$20 $20

$8.5

$0

Email

Online display ads

Yellow Pages

Search


Adwords 101 Imagine your Business On Google

Adword Ads


How to Get Started with Google Adwords Simple steps to put your business Online.


Adwords 102 How AdWords is organized: •Adwords is organized into account, campaigns, and ad groups.

three

•Your account is associated with a unique address, password, and billing information.

layers: email

•Your ad campaign has its own budget. •Your ad group contains a set of similar ads and the words and phrases, known as keywords, that you want to trigger your ads to show.


Adwords 102 This an example of Online Electronics Store that Marketing on TVs & Cameras. The TVs section has two types of TVs, So every type has an AD, Also he can publish any ad to the location he *desire. Same idea on Cameras section.


Adwords 102 General settings: 1. Campaign name: Name your campaign. 2. Locations: Target your ads to almost any geographic area. Specify countries, territories, regions, cities, or custom areas where you want your ads to show. 3. Languages: Target your ads by your customers' language preference. For example, only customers whose Google interface language is Spanish will see ads in a campaign targeted to Spanish. 4. Networks: Determine where on the Internet your ads will show. Ads can appear on Google's Search Network or Display Network, or both (the default setting).

5. Devices: Target your standard-sized ads to your customers' devices, such as desktop or laptop computers, iphones, or other mobile devices that have a full Internet browser (e.g. smartphones).


Adwords 102 6. Bidding option: Choose automatic or manual bidding for ad clicks (Max. CPC). Advanced options let you choose to pay per thousand impressions (CPM bidding). 7. Budget: Adjust your campaign's daily budget at any time. 8. Delivery method: Choose either standard or accelerated delivery for your daily budget to determine how quickly your ads are shown each day if your campaign is limited by budget.


Adwords 102 Create your first ad campaign(Time to put your business online)

• •

Pick keywords that can help your ad show in searches: Your ad can show up when people search Google using words you put in your ads. If people search “used cars in Egypt” for example, they could see your ad, plus your business contact information. To start, pick some keywords you think your costumers will search by -- and remember that you can always edit or add to them later. Write a short ad: Write a headline and short description. For example, if you run a bakery in Egypt – Cairo – Nasr City, you could write a headline like “Cheap cakes and delicious in Nasr city” with a description like “If you still searching on cheap and delicious cakes you will find us on Abass Akad ST”


Adwords 102 Keyword quality •

You want your keywords to be RELEVANT and HIGH-Quality. That's because keywords that are too *general make it difficult to reach potential customers, so you WILL make less money.

If you choose a generic keyword like "bags" to promote your luggage products, your ad could appear to people searching for unrelated items like "tea bags" and "vacuum cleaner bags." Making your keywords more specific and adding words that describe what you sell helps you reach the right customers with your ads. In this case, you could choose more relevant keywords like "luggage bags," "carry-on travel bags," and "buy luggage online."


Adwords 102 Keyword Tips •

Choose your keywords carefully. Include terms or phrases that your customers would use to describe your products or services. Make sure your keywords directly relate to the theme of your ad and the page you're directing your customers to. HINT: Keywords of two or three words tend to work most effectively.

**For example, if you sell rings, you can have a group of keywords for "engagement rings" and another group of keywords for "wedding rings." Then you can create separate ad groups for these groups of keywords and have specific ads for "engagement rings" and specific ads for "wedding rings.” •

Pick the right number of keywords. Most advertisers find it useful to have somewhere between five and 20 keywords per ad group.


Adwords 102 figurines

Discount Figurines Unique Collectibles, Gift Ideas, Figurines & Miniatures. Buy Online! www.AdWordsExample.com


Adwords 102 Examples: get info, research here, download free white paper, order our catalog, buy now, save money

Avoid meaningless slogans and useless language

Click here

Visit Us


Adwords 102 Location in ad text can increase performance • Attracts attention of local users. • 80% Non-local users will not click on ad. (so you got the best traffic). Alexandria Advertising


Adwords 102 Keywords match types: Broad match keyword: Allows your ad to show on similar phrases and relevant variations. Modified broad match keyword: Allows your ad to show on similar phrases and relevant variations of which keyword is a component. Phrase match "keyword" Allows your ad to show for searches that match the exact phrase. Exact match [keyword] Allows your ad to show for searches that match the exact phrase exclusively.


Adwords 102


Adwords 102 Keyword Bidding •

Each of your keywords has a CPC bid amount. These bids specify the maximum amount you're willing to pay each time someone clicks your ad. This is called the maximum cost-per-click (Max CPC).

The Adwords system evaluates your keyword for each auction and calculates its *Quality Score. The Quality Score is based on the recent performance of the keyword and your ad, how relevant the two are to the search term, and other factors. The higher the score, the lower the bid requirement.

You should bid the highest amount you're willing to pay for an interested searcher to visit your website.


Adwords 102 Creating an Effective Keyword List Expand your keyword list to include as many relevant words as possible. Target the keyword list by using keyword matching options. Scrub or refine the keyword list. Group the keywords in thematic clusters to be paired with different ads.


Adwords 102 Step 1: Expand • • • •

Review your site content to identify which keywords describe the main *categories of your business. Write down every relevant keyword under each category you find. (To divide the ad into Ad Groups if needed ) Think like your customers. How might your customers ask for your product or service?


Adwords 102 Step 2: Target Now it's time to target your keywords using Google's keyword matching options. These enable you to pin point ad delivery so your ads reach people precisely when they are searching for what you have to offer. You can choose to designate each of your keywords as a broad, phrase, exact match. Each type of match provides a varying degree of exposure.


Adwords 102 Step 3: Scrub After creating, expanding, and targeting your list of keywords, it's time to refine it. To do this, review your list and make sure you're satisfied with what you've come up with. Eliminate any keywords that may be irrelevant. Step 4: Group You've already created different 'buckets' for your words based on your product lines. Its time to market ‌‌


Adwords 102 Tips for creating successful TEXT ads


Adwords 102 1. Highlight what makes your business, product, or offer unique. Free shipping? Large selection? Tell people! Highlight features or areas that make your business stand out from the competition. 2. Include prices, promotions, and exclusives. If you have something special to offer, make sure your customers see it. People are usually searching to make a decision about something. Give them what they need to help make their decision. 3. Tell your customers what they can do. Are you selling? Tell them they can buy. Are you offering? They want to receive. Strong verbs like Purchase, Call today, Order, Browse, Sign up, or Get a quote tell your customers what they can expect to do when they arrive at your website.


Adwords 102 4. Include at least one of your keywords in your ad text. This can catch the attention of the people who searched for the keyword, and show that your ad is related to what they want. 5. Match your ad to your *landing page. Take a look at the page on your website that you're linking to, which is called the landing page. Make sure the promotions or products in your ad are included in that page. If visitors don't find what they expect to see when they reach your site, they might leave.


Adwords 102 Why run ads on the Google Display Network? The Google Display Network comprises multiple Google properties (for example, Gmail and Google Finance) and millions of websites, news pages, and blogs that partner with Google to display targeted Adwords ads. When you choose to advertise on the Display Network, you can expand your marketing reach to targeted audiences--and potential customers--visiting these sites every day. We strive to maintain the largest contextual advertising network in the world. Google continually scans the millions of pages from the Display Network to look for relevant matches with your keywords and other campaign data.


Adwords 102 What's a placement? Placements are locations on the Google Display Network where your ad can appear. A placement can be an entire website, a subset of a website (such as a selection of pages from that site), or even an individual ad unit positioned on a single page. There are two types of placements:

•

Automatic placements: If you have keywords in your ad group and are targeting the Display Network, we use contextual targeting to determine "automatic placements" where your ads appear.

•

Managed placements: Placements you choose to manage separately for increased control. You can set unique bids for each of your managed placements, or you can use managed placements to restrict the sites in the Display Network where your ads appear.


Google Adwords Program Setup Adwords account.


Adwords 201 Go to : www.google.com/adwords

Click on : TRY ADWORDS NOW


Adwords 201 Preferred to make A Gmail account To connect it with your Adwords account as Mentioned in the pic


Adwords 201

NOW : Create your First campaign to start Advertising your product / services


Adwords 201 Campaign name: Name your campaign as mentioned before. Type: Choose where you need your ads to appear as mentioned before.


Adwords 201 Locations: Choose the geographic area You need to market in. Bidding Option: There are two options 1- Basic Options (Automatic Bidding), Google will put the best bid to be in the first Search. 2- Advanced (I recommend this), You will put any bid (0.50$ as an example) then will change this later from Google Adwords Editor. Budget: Your daily budget


Adwords 201 Ad group name: Name your AD group as mentioned before. Create an ad: Choose your ad type, Here will explain the Text ad. Headline: The headline that will appears to the users. Desc1 & 2: The ad Description (Try to write eye catching description). URL : The landing page of this ad.


Adwords 201

Now its time to choose your BEST Keywords as mentioned before. Also you can use the right side box Google is recommending some Keywords may be useful to your Website.


Adwords 201

Your Business Your Business is Live Now

www.YourBusiness.com


Time to test your Conversion Google Analytics is the Conversion Free Tool


Adwords 202

Go to www.google.com/analytics


Adwords 202

Click on Sign Up, Then put your Email and password that created For Adwords.


Adwords 202 Account name: Write your Website name. Website’s URL: Your website URL. Time zone: Your country time zone. Accept and continue.


Adwords 202 Now Google MUST ensure that the Website you provided is YOURS. So you have to copy this script code And put it in you website HTML between The <head> tags, and before the <body> tag.


Adwords 202

This is your Dashboard home.


Adwords 202


Adwords 202

@m7medragab /M7amed.Ragab


Google Adwords - Market your Business NOW  

When you read this PDF you will get powerful knowledge in how to deal with Google Adwords, and how to put your business Online fast, and sta...

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