AGRICULTURAL AND FOOD PROCESSING
Al Foah L.L.C
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QUICK FACTS Establishment: 2005 Legal Status: Limited Liabilities Company Industry / Sector: Dates industry and agriculture Business Activities: Farming, Production and Supply of Dates Countries of Operation: UAE, GCC, Asia, Africa, Europe and Exports worldwide Chairman: H.E. Rashid Mubarak Al Hajeri Senior Management: CEO: Dr. Karim Mohyeldin Said General Manager: Eng. Saeed Salem Mesarri Al Hameli Website: www.alfoah.ae Contact details: P.O. Box 18484 Al Ain, United Arab Emirates Toll Free number: 8005551 Tel.: 971 2 417 0400 Fax: 971 2 417 0500 E-mail: info@alfoah.ae
The Highflyers
Al Foah was established as a palm development company as per the industrial diversification policy of the UAE through an Emirate of Abu Dhabi Executive Council Resolution in 2005. It is a member of the Abu Dhabi-based General Holding Corporation, the UAE’s largest industrial conglomerate, which establishes private joint stock companies in largescale, capital-intensive industries. Each of the GHC entities is directed towards meeting market demand for goods at local, regional and international levels. Dates are a key part of the history of the Gulf in general, and the UAE in particular. They occupy a place of pride as an indigenous produce of the region. Al Foah was formed with an aim to take this product into the new millennium and throughout the modern world. It is a pioneer in bringing new agricultural science and technology to growing and harvesting this traditional, popular food. While working towards establishing a world-class sector for dates, the company also contributes positively to the UAE’s social development on solid economic foundations. The company started out by bringing established date farms under a single umbrella to better meet the needs and address the problems of this sector. Through its facilities, strategy and focus, the company has emerged as the largest date procuring and processing company in the UAE. Working towards establishing a global identity, it exports 90 percent of the dates it procures from UAE farmers. Taking its ambition further, the company has established many key brands in this field; Date Crown, Al Dhafra and Al Saad. While Al Foah Showrooms offer a unique space dedicated to the retailing of dates, Date Crown is the first global brand in its field from the UAE. Al Foah also has future plans to launch derivative products such as date chocolates, date bars and juices, among others. Date Crown as a brand has already achieved success not just in the UAE, but also internationally in Kuwait, Qatar, Oman, Bahrain, Morocco, Yemen, India, Australia and China. Al Foah farm is considered as the largest organic palm plantation farm in the world and comprises varied assets. Chief among them is the Emirates Dates Factory at Al Saad, which has an annual capacity of 50,000 tonnes of dates. Its Al Marfa Dates Factory was established in 1994 and has an annual capacity exceeding 25,000 tonnes of dates. Al Foah Farm in Al Ain City, the largest organic farm in the world, straddles a total area of 1000 hectares, and applies the latest technologies in date palm cultivation and date production. Through organic agriculture systems as per the international standards, the farm plays a key role in environmentallysustainable growth. Company’s operations are overseen by various administrative divisions such as Supply Chain Management, Finance, Human Resources, and Sales