Without advertising,youa pay a lot more for a lot less.
Yesterdays black& white ti'TV: around $300. A lot of people think advertising adds to the cost of things. If that were true, you'd pay over $300 for a 6" TV instead of under $90 for a 12" TV. How advertising and our free enterprise system help reduce the cost is what this ad is about. Advertising expands the market. The first televisions were costly. An expensive gimmick, most people thought. But advertising explained how television worked. What it would bring into people's homes. And fired the imagination. Advertising created interest and demand. Demand increased production. Increased production and largersales dropped the cost per unit. Today, the cost of the average black and white portable is less than one-third of what it was. While the picture is larger. With superior quality and reliability. Free enterprise creates competition. When a successful product appears, ifs not long before there's competition. The original product must be improved to keep its competitive edge. Good products get better. Inferior products disappear. And the consumer wins. We share the profit. Too many people think only business profits from profit. Sure, some of it pays dividends. But it
Todays black & white U"TV: under $90.. also pays for expansion, more jobs, and better products at lower prices. And both business and consumers share the result: the highest standard of living in the world. Advertising works. We're Combined Communications Corporation. And our business is delivering advertising information to consumers through our televisio:m and radio stations, our big-city newspaper, our supermarket merchandising system, and our network of outdoor advertising companies. Advertisers use these media to increase their sales. As a result, we've increased our sales. CCC has been profitable every year we've been in business . In 1976 our gross revenues were in excess of $200,000,000 compared to $151,000,000 in 1975. Our advertisers know advertising works. We kriow advertising works. If it didn't, we wouldn't be spending our hard-earned money advertising in this publication. There's more. If you want to know more about us, or m0re about advertising's role in our free enterprise system, write to Ray Cox, Vice President/Corporate Relations, P. 0 . Box 25518, Phoenix, Arizona 85002. Our symbol on the NYSE is CCA.
Combined Communications Col'pOI'ation Free Enterprise Keeps America Working Television: WXIA-TV (ABC) Atlanta. KBTV-TV (ABC) Denver. WPTA-TV (ABC) Fort Wayne. KARK-TV (NBC) Little Rock. WLKYTV (ABC) Louisville. KOCOTV (ABC) Oklahoma City KTAR-TV (NBC) Phoenix.
Radio: WWDJ-AM Hackensack. KIIS-AM & FM Los Angeles. KBBCFM Phoenix. KTAR-AM Phoenix. KEZL-FM San Diego. KSDO-AM San Diego. MUZAK Arizona.
Outdoor: Eller in San Francisco, Denver, St. Louis, Detroit, Flint, Grand Rapids. Oakland, San Jose. Tucson, Sacramento, Kansas City, Phoenix, Houston. Pacific in San Diego¡, Los Angeles. Claude Neon in Montreal, Quebec, Winnipeg, Ottawa, Hamilton, Toronto.
Sign Manufacturing: Claude Neon Industries, Limited, Canada. Tennessee Continental Corporation (TENCON), Centerville, Tennessee.
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Newspaper: The Cincinnati' Enquirer. Supermarket Merchandising: PIA Merchandising Company, throughout California. Arizona and Nevada.