Digital marketing

A lot to look forward to

For marketing to service the new needs of business, and for it to proﬁt from rather than suffer from the changing world of media, it will have to adapt in a radical way. (Chris Ward, Microsoft MSN, The future of digital marketing) I look to the future because that’s where I’m going to spend the rest of my life. (George Burns, 1896–1996) The best way to predict the future is to invent it. (Alan Kay)

Our chapter pledge to you When you reach the end of this chapter you’ll have answers to the following questions: What are the key trends that are shaping the digital marketing landscape of the future?  How is the relationship between consumers and marketers evolving?  What are the main challenges digital marketers will face over the next three years?  What can you do to future-proof your business? 

Digital marketing

Published on Mar 22, 2016

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Modoho

About

The world of digital media is changing at a phenomenal pace. Its con- stantly evolving technologies, and the way people are using them, are transforming not just how we access our information, but how we interact and communicate with one another on a global scale. It’s also changing the way we choose and buy our products and services. People are embracing digital technology to communicate in ways that would have been inconceivable just a few short years ago. Digital technologies are no longer the preserve of tech-savvy early adopters, and today ordinary people are integrating them seamlessly into their everyday lives. From SMS updates on their favourite sports teams, to a free video call with relatives on the other side of the globe, to collaborative online gaming and much, much more: ordinary people – your customers – are starting to use digital media without giving it a second thought.

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