Idalia Inc

Since Idalia launched her strategy company, Idalia INC, she has had an illustrious roster of brands such as Dior, Chopard, Valentino and Cle de Peau Beaute where she strategizes and executes spectacular social media campaigns. Her unparalleled results have made her one of the most sought-after in the space. She has also been heralded as being the mastermind behind the businesses of the most prominent faces in fashion and beauty including Chriselle Lim, Brittany Xavier, Marianna Hewitt, and Coco Bassey. As an avid journalist, with a distinct beat for fashion, social media, and travel, she travels throughout Fashion Weeks and beyond to report for WWD, World Traveller, WhoWhatWear, AirMail, The Daily Front Row, and many more.

How would you define the role of an influencer?

The role of an influencer has definitely changed since I started working with them (ahem, "bloggers ") over a decade ago. What started off as sharing outfit photos and calling it a day has evolved into something much more organic and sustainable. As we embark on 2023, influencers are the voices for cultural, social, and environmental stances. There is a responsibility for influencers to make social media a friendlier and more inclusive place as well. I always say we should all leave the social media world a bit better than the way we found it.

What are the 2 most common things brands look for in an influencer?

❝Authenticity and engagement❞

If you ' re interested in learning more about Idalia please visit her website www.idaliainc.com and follow her on Instagram @idaliasalsamendi

What would be your top tip for influencers to stand out in the over-saturated market?

Listen to your audience - they are your best guides. When I strategize with influencers one of the first questions I ask is, “What content performs the best?” That’ s your north star.

More times than not, that particular content is the most authentic and natural. It’ s not forced. So when looking at an over-saturated influencer market, the way for an influencer to actually “ stand out” is to be their authentic selves.

Enjoy 25% off all her online courses (including her awardwinning "INFLUENCER MASTERCLASS") by using promocode: EMPOWER25. Valid until March 1, 2023.

www.idaliainc.com/courses