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As our community and the world adapt to the recent global health challenges, there’s an increased importance on helping our friends, neighbours and small business community. From new curbside & contactless pick up options, to strict in-person dining and shopping safety protocols - businesses have balanced what’s right with what’s sustainable and feasible, all with the goal of still being here once we’re past this. Re-strategizing can take several months to execute properly. But our local businesses have done it over a few weeks, which speaks loudly to their perseverance and resourcefulness. Of all the components that fuel a local business, awareness and local support are key ingredients (especially during a pandemic!).
72 MODERN MISSISSAUGA | AUTUMN 2020
With this exact sentiment in mind, the Mississauga Made “Support Local” Movement was created. Mississauga Made is a local initiative, developed by Tourism Mississauga, in partnership with Economic Development Office and supported by the City of Mississauga. Together, they’ve stepped up to provide assistance via the new “Mississauga Made” campaign, which launched this June, with the introduction of the free Mississauga Made Marketplace in August. Mississauga Made is an online initiative inspired to support and promote everything local. Not only locally made products and