Modern Insurance Magazine Issue 43

Page 39

F E AT U R E S

Industry Innovators Interview:

Attestiv Q A Q A

How would you describe Attestiv in three words? Digital, media, authenticity. Why Attestiv?

At Attestiv, we are on a mission to put provable authenticity into all digital media.

Deepfakes and AI-enhanced images are not only a social threat, they are also an IT threat that affects organisations making actionable decisions based on photos and media. As AI tools to edit media proliferate and organisations undergo digital transformation, exposure is ever-increasing and calls for a new set of tools and platforms to protect organisations from fraud and/or reputational damage. Utilising artificial intelligence and blockchain technology, Attestiv assures the validity of digital media captured by any person or device - helping organisations of all types build trust and transform their business with new services, cost savings, and fraud prevention.

the savings that we bring through tamper-proof, self-service processes, not only helps insurance organisations save costs, but also improves efficiencies immediately

Modern Insurance caught up with Nicos Vekiarides, CEO and CO-Founder of Attestiv, to see how Attestiv are looking to do things differently for the industry.

Tampered data and altered photos expose organisations and businesses to fraud and security threats. Attestiv provides protection from these growing threats by both preventing and detecting any falsified or fake photos, videos, and other media. The Attestiv Platform operates within an ecosystem across companies, providers, partners, and end-users. The platform serves as a foundation for digital transformation in the multi-billion dollar insurance (carriers, agencies, adjusters, etc.), IoT, public safety and other sectors.

Q A

What makes Attestiv different from other start-up companies? We are different in 4 ways:

1. Our mission and focus is to protect organisations from a new breed of photo and video fraud that until now has not been well addressed. 2. We are an experienced team that has led prior startup successes and public companies with extensive cloud, SaaS, storage, cybersecurity & enterprise expertise. 3. The Attestiv platform is powered by patent-pending technology. It enables advancements in self-service, autonomous and outsourced processes by analysing and validating information including photos, videos and data. Our technology includes perceptual fingerprinting technology for digital media, enterprise security, a ledger-agnostic and storage-agnostic architecture. 4. We integrate seamlessly into existing processes. Besides offering applications, we provide APIs that work with organisations’ existing processes and workflows. In mature industries, we find it is very important we allow customers to maintain existing processes that use digital media and data - but with an added level of protection.

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