JOANNE AND I HAVE BEEN MAKING OUR HATS AND HEADPIECES FOR THE PAST THREE AND A HALF YEARS IN SPAIN. I HAVE BEEN MAKING HATS FOR THE PAST 20 YEARS BUT DIDN'T TAKE IT TO THE NEXT LEVEL UNTIL MY PARTNER, MY DOG, AND I MOVED TO SPAIN. OUR WHOLE LIVES CHANGED FOREVER. LIVING IN A RURAL AREA HAS ITS CHALLENGES FROM GETTING THE COURIER SERVICES EVEN TO COME AND COLLECT A BOX TO BEING SNOWED IN WITHOUT ELECTRICITY! SHIPPING IS A HUGE PROBLEM, THE COST IS ASTRONOMICAL SO SENDING GOODS ABROAD TAKES ITS TOLL FINANCIALLY. PEOPLE DON'T LIKE PAYING TO SHIP AND THEREFORE MAY NOT BUY BECAUSE OF THIS..IT WOULD BE GREAT IF THERE WERE A GROUP ASSOCIATED WITH MILLINERY/FASHION AROUND THE WORLD THAT HIRED A COURIER COMPANY TO DISPATCH GOODS AT A LOWER COST AS WE ARE SURE IT WOULD BENEFIT ALL CONCERNED. AS THE MILLINERY WORLD EXPANDS WITH MORE PEOPLE LEARNING THE ART, IT IS SO MUCH MORE IMPORTANT THAT WE BE AT THE TOP OF OUR GAME.AS SOCIAL MEDIA TAKES OVER THE WORLD WE HAVE TO RUN WITH THE TIMES; WE ARE LEARNING MORE ABOUT SOCIAL MEDIA MARKETING AND INFLUENCERS.
OUR MARKETING STRATEGY HAS CHANGED DRAMATICALLY IN THE PAST MONTHS; SITTING BACK AND DOING WHAT YOU HAVE ALWAYS DONE AND HOPED FOR THE BEST DOESN'T WORK ANYMORE. WE ARE EXCITED ABOUT THE FUTURE BUT WE ARE AWARE THAT WE HAVE TO WORK DIFFERENTLY TO HAVE AN EFFECT. OUR BRAND IS STUNNING AND DESERVES TO BE KNOWN AND LOVED.