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GLOBAL RANCH MARKETING GUIDE


A Family of Companies with Deep Roots in LAND Mock Ranches was founded by land specialist, outdoor entrepreneur and Realtor, Kasey Mock. Kasey is the Director of Farm & Ranch at Keller Williams Realty International, Co-Founder of Fever Pursuit and host of the Bucks to Business podcast. Kasey has dedicated his entire professional career to building businesses that matter to landowners and outdoor enthusiasts. Our family of companies exists to serve rural landowners and sportsmen, and to help them accomplish their BIGGEST goals. We are focused on innovative marketing and providing real value to our clients. Today, Mock Ranches is recognized as an emerging leader in land sales and marketing.


OUR MVVBP MISSION:

To build businesses that matter, with people we value, while helping buyers and sellers accomplish their goals of land ownership.

VISION:

To be the industry leader for farms, ranches and rural land marketing.

VALUES:

The Best IDEAS - Innovation, Determination, Entrepreneurship, Accountability, Service

BELIEFS:

Great businesses are defined by amazing people with innovative ideas and great character. Stewardship and conservation of private lands and open spaces is directly related to a healthy society and functional democracy.

PERSPECTIVE:

A family of companies built on the foundations of faith, hard work and innovation that services discerning buyers, sellers and owners of fine rural land.


GO GLOBAL WITH MOCK RANCHES

PREMIER EXPOSURE / 01 Website marketing syndication throughout the nation's largest online land listing platform, to include Lands of America, LandWatch, Land and Farm, and Loopnet.

GLOBAL REACH / 02 Syndication to over 70 international websites in their native language.

NETWORK / 03 Because there are over 700 national and international Keller Williams Offices, your home will display on websites the world over!

AERIAL VIDEO / 04 We use drones to capture aerial video of your property, creating complete, professional videos to help market your land.

PAY-PER-CLICK CAMPAIGN / 05 We will give you advertising through all the leading web browsers so that you can reach a vast number of clientele.

PHOTOGRAPHY / 06 Our photographers are some of the best in the business! They have won awards and also completed photo shoots for well known architectural magazines.

SIGNS / 07 Our signs will show your property professionally represented. With our clean branding that won’t detract from your property’s appeal.

LISTING PACKETS / 08 Professionally made marketing packets distributed to inquiring parties


TECHNOLOGY DRIVEN MARKETING WEBSITE EXPOSURE

Before mobile Internet devices, people had to rely on newsletters, newspapers, word of mouth, and drive by signs with balloons to locate a home for sale. Now, because of the Internet, the average buyer is more educated today than they ever have been. Before ever calling about your property, they most likely have looked at the pictures, know the acreage, and have maybe even seen the comparative market analysis. Your REALTOR® has been trained in making sure that your listing is getting maximum views for its target market on all of the top real estate Web sites. The most popular real estate Web sites are Zillow, Trulia, Yahoo Homes and Realtor.com.

SOCIAL MEDIA

Recent statistics show that roughly one sixth of the world’s population is on Facebook. That is good news for you, because your REALTOR® can use his or her professional Facebook and Twitter sites to promote your home listing. When your property is on a social media site, it makes instant sharing easy, and a viral marketing campaign for your property’s video tour and pictures is possible. With creative techniques, good photos and social media marketing will put your property in front of thousands of potential buyers.

KELLER WILLIAMS REALTY BRANDED MOBILE APP

Get the most accurate and up-to-date real estate information right at your fingertips: • Easily connect with your agent and send property inquiries instantly. • Draw a circle on the map or drop a pinpoint to search that area. • See property details and full-screen photos, get driving directions, mark your favorites, create notes about what you liked, or share it with family and friends. • Estimate your home loans with a free mortgage calculator. • View Open Houses in your area. View Rental Properties in your area.


WHAT TO EXPECT WHEN YOU HIRE MOCK RANCHES ACCURATE PRICING

We believe accurate pricing is the number one responsibility of a real estate professional, and our goal is to sell your property for the highest price the market will bear. In many cases this is the largest financial transaction a family will ever make, and we don’t take that lightly. Our team understands there is no room for practice, you only get to sell it once. We take extensive steps to value each property using an appraisal-like method and multiple data sources. Your property will be priced right and adjusted as needed to meet the timeline we agree to.

GLOBAL MARKETING PLATFORM

We are global land marketing leaders. By staying on the leading edge of marketing trends and studying consumer patterns we will position your property in front of more potential buyers, worldwide. Our marketing program includes exposure through the Multiple Listing Service (MLS), Lands of America (the Nation’s largest rural land network), LandWatch, The Realtors Land Institute and social media. We use global platforms ListHub Global and Proxio as a Keller Williams Global Properties Specialist. ListHub Global syndicates your property to over 70 international sites and Proxio is a network of over 80,000 international agents. Each property received professional photography, video and interactive web-based mapping to fully capture the property features. We market to targeted buyers well beyond the local area with industry leading global syndication technology.


OUR PROMISE A LAND SPECIALIST

At Mock Ranches we are not your typical real estate agent. Our team is comprised of true land specialists who are backed by Keller Williams Farm & Ranch Division and the Realtors Land Institute. We are experienced in the hunting, fishing, ranching, farming, cattle, equestrian and rodeo industries. We understand the pride of owning rural land because we are land owners too.

COMMUNICATION

Good communication is key to any successful relationship. Our team will communicate in ways that work best for you, whether once a day, once a month, by phone, email or text message. We provide regular analytics so you know exactly how many views, clicks and downloads your property receives. You will also be notified each time an inquiry is made about your property, all showings will be documented and all offers presented.

TECHNOLOGY

Leading-edge technology through KW Farm & Ranch, KW Global Properties Specialists, the Realtors Land Institute (RLI) and others have allowed us to take full advantage of the global real estate market. By utilizing the best tools and training we are able to effectively market and sell rural farm, ranch and investment property to buyers from around the world in today’s competitive market.


OUR GUARANTEE TEAMWORK

As the world’s largest real estate company, Keller Williams Realty was designed to reward agents for working together. Based on the principle that together everyone achieves more, we will engage colleagues in KW Farm & Ranch, KW Commercial and KW Luxury Homes International when needed to prove you with the absolute best team in the business.

SATISFACTION GUARANTEE

Bottom line, we will guarantee your satisfaction and our cancellation guarantee protects your right to end our relationship if you are not satisfied.

CONTACT US TO GET YOUR PROPERTY SOLD Kasey Mock REALTOR®

Mock Ranches | Global Land Marketing Realtor® | Keller Williams Realty International C: 512.787.1849 E: kaseymock@kw.com


BUY SMART AND BUY WITH CONFIDENCE Buying rural land could be one of the largest financial transaction you’ll ever make. By surrounding yourself with real experts you can buy with confidence, knowing you are acquiring a land investment that will accomplish your goals. The Mock Ranches team represents discerning buyers of fine rural land across the state of Texas. Buy smart and buy with confidence knowing you have a team of land professionals on your side. RANGELAND

WHY USE A BUYER AGENT?

FARMLAND

- Save time searching for properties, we will scrub the listings for you.

TIMBERLAND

- Facilitate scheduling, showings and property previews

HORSE AND EQUESTRIAN

- Know the highest and best use of the property you are buying.

VINEYARDS AND WINERIES

- Help analyze soils, productivity, income production, wildlife, water and minerals.

HUNTING AND RECREATIONAL “TROPHY PROPERTIES”

- No additional cost to you. Typically the seller covers all buyer fees.

- Assistance with financing, title, surveys and property research - Offers written on official Texas real estate Commission contracts - Have professionals negotiating for you based on comparative market research

PRODUCTION AGRICULTURE

GUEST RANCHES AND CAMPS TRANSITION AND DEVELOPMENT LAND ACREAGE ESTATES OVER FIVE ACRES OIL, GAS, MINERALS, AND ENERGY CONSERVATION AND NATURAL RESOURCE MANAGEMENT HOME ON ACREAGE


NEGOTIATING AND STRUCTURING THE DEAL MY PROMISE TO YOU:

1

Carefully review and present all offers for your consideration

2

Quality prospective buyers and research their lending options to increase the likelihood that they can secure financing

3

Negotiate the strongest terms to create a solid transaction that will close on time without any surprises


CONTACT US Kasey Mock m. (512) 787-1849 o. (512) 370-3070 kaseymock@kw.com

Charles Armstrong (512) 997-8855 Charles.armstrong@kw.com

Robert Craft (210) 387-2679 rcraft@kw.com

Caresse McGee (512) 439-8656 caresse.mcgee@kw.com

Cole Cameron (254) 654-4206 cole.cameron@kw.com


Keller Williams Farm & Ranch 1801 S. Mopac Expressway Austin, TX 78746

Mock Ranches Global Marketing Presentation  
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