A GLOBAL FORCE IN BEAUTY...

Meet ABIA 2025 High Fashion/Editorial Make Up Artist of the Year: Shiree Collier

Shiree Collier is a high-profile, internationally acclaimed and award-winning hair and makeup artist, hailing from New Zealand and currently based in Melbourne, Australia.

When it comes to hair and makeup, Shiree Collier is a name that resonates across continents. Twice named ABIA’s Australian/NZ High Fashion and Editorial Makeup Artist of the Year.

Her journey began at just 16 as a hairdressing apprentice, completing her makeup training by 19. From early days in television, advertising, and fashion, she quickly built a reputation for precision, creativity, and an uncanny ability to translate a vision into reality. Her signature style balances natural beauty with artistry, allowing her to create looks that are both luminous and unforgettable.

Shiree’s global perspective is a cornerstone of her success. She has worked across continents; Australia, New Zealand, the United States, Singapore, Cambodia, London, and Europe, seamlessly adapting to diverse cultures and creative visions while maintaining her signature precision.

From high-fashion editorial shoots to backstage at fashion shows and filming on set, her work consistently exemplifies elegance, innovation, and technical mastery.

Her portfolio spans some of the world’s most iconic brands. She has been trusted by Louis Vuitton, Adidas, Amazon, Microsoft, Red Bull, Samsung, Coca-Cola, Disney, Starbucks, Emirates, Porsche, Zoom, Foxtel, and YouTube, as well as prominent Australian names including Lovisa, Hairhouse, Kevin Murphy, Bondi Sands, Novo, and Adore Beauty.

Shiree’s artistry has graced billboards in Times Square and Sunset Boulevard, and high-profile stages such as the NFL Super Bowl, the Emmy Awards, and The Oprah Winfrey Tour. Her work has also appeared on the covers of VOGUE Beauty, Forbes, and in The New York Times, cementing her status as a globally recognized and influential makeup artist.

Her client list reads like a global who’s who of influential public figures and creatives: U.S. Secretary of State Condoleezza Rice for the World Civilization Prize. Eat, Pray, Love author Elizabeth Gilbert, wellness guru Deepak Chopra, musicians Guy Sebastian, Delta Goodrem, and Green Day.

Athletes from Manchester United F.C, USA NFL and NBA, and Australian AFL players, the NZ All Blacks and worldwide Olympic Gold Medalists. Many Australian stars including Rachel Griffiths, Chrissie Swan, Melissa Leong, Eddie Macquire, celebrities for the Logies, and U.S. executives from Vogue magazine, Starbucks, and Coca-Cola.

Beyond client work, Shiree has helped to shape the beauty industry. She has served on educational panels to maintain Australian makeup standards, judged American beauty pageants and international fashion awards, and mentored emerging talent worldwide.

Her editorial experience as a beauty editor for a Los Angeles multicultural high-fashion magazine sharpened her eye for composition, lighting, and storytelling and well as hair and makeup for many different ethnicities making her a master of all skin and hair types.

Shiree’s accolades are numerous and varied. In addition to her ABIA wins, her nine International Beauty Industry Awards, she has earned recognition for Best Eye Makeup, Best Creative Makeup, Best Unconventional Makeup, Best Reparative, and Best Lips.

Her awards reflect a career built on both technical excellence and innovation and is an all-rounder when it comes to makeup mastery. Shiree has also achieved remarkable success in the digital space. Recently having one of her social media creations have reached over 110 million views and 2.2 million likes, showcasing her ability to connect with audiences globally while inspiring aspiring artists and makeup enthusiasts.

Mentorship is central to Shiree’s philosophy. She emphasizes that makeup mastery comes not only from technique but from the ability to convey personality, mood, and story. She encourages the next generation of artists to approach beauty with curiosity, confidence, and courage, blending skill with creativity.

At the heart of Shiree’s practice is storytelling through beauty. Every brushstroke is an opportunity to express individuality, confidence, and artistry, whether creating luminous everyday looks, bold editorial statements, or designing tools that help others perfect their craft. Her career is a testament to dedication, skill, and vision.

In 2025, Shiree co-founded GASP Beauty, a brand born from her decades of experience and a desire to revolutionize makeup removal. The brand’s signature precision makeup remover pen allows users to correct smudges, sharpen lines, and touch up quickly, making it essential for beginners, enthusiasts, and professionals alike. By reducing reliance on single-use cotton tips, GASP Beauty merges high-performance results with sustainable, luxury design.

“Makeup doesn’t always need to be about what you can do — sometimes it’s about having the right tool to fix what you can’t and perfect the little details,” says Shiree. “Everyone makes slips with mascara, eyeliner, or lipstick, and GASP Beauty was created to make tidying those up quick, precise, and sustainable.”

Her approach combines artistry, functionality, and empowerment. GASP Beauty bridges the gap between beginners and professionals, allowing anyone to achieve flawless results while embracing sustainable practices. Its thoughtful design embodies Shiree’s belief that beauty should be accessible, precise, and eco-conscious, without compromising on style.

Through decades of award-winning artistry, mentorship, viral social media influence, and GASP Beauty, Shiree Collier remains a defining force in the global beauty industry, an artist whose vision and creativity continue to inspire, elevate standards, and empower beauty lovers worldwide.

@shireecollier_mua