MEET THE 2025 BEAUTY SQUAD

Over the next few issues we will introduce you to all 4 newly named ABIA Beauty Squad members. In this issue, MEET DEMI-LOUISE HANNAFORD:

When it comes to passion, perseverance, and purpose, Demi-Louise is a shining example of all three. After being crowned ABIA Beauty Therapist of the Year in 2024, her momentum hasn’t slowed for a moment. This year, she steps into an exciting new chapter as one of just four therapists announced as part of the ABIA 2025 Beauty Squad. A recognition that celebrates rising leaders shaping the future of beauty.

With almost a decade of experience behind her, Demi-Louise has carved out a reputation for her dedication to skin health, her commitment to education, and her ability to empower clients to feel confident in their own skin. From her work as Senior Skin Therapist at SkintifiX, to her growing role as a mentor and leader within her team, she has proven that excellence is as much about heart and humility as it is about results.

Mocha Beauty Editor Louise May, had the pleasure of chatting with Demi-Louise about her journey so far, what it means to be part of the Beauty Squad, and the exciting opportunities she sees ahead.

What made you want to be a Beauty Therapist?

I actually thought I wanted to work in childcare at first! I started doing my Cert 3 through school, but during my prac, I realised it probably wasn’t for me… At the same time, I was doing a beauty course and was really loving it! I ended up leaving school to do my Diploma of Beauty Therapy full time. A few months before I was due to finish studying, I got my first job in a salon, and it honestly felt like I was living in a dream! Having clients leave smiling and feeling confident gave me such a sense of joy, and I knew that this was what I was meant to do.

What kind of treatment is your favourite and why?

Skin all day every day!!! I love, love, love helping people feel confident and comfortable in their skin. Facials are definitely my favourite; I love creating a space for clients to truly relax and unwind.

How do you manage life and work balance?

I’m a big believer in a 4-day work week. Self-care is a big priority for me, I think especially in an industry where we are constantly creating that space for clients to switch off and recharge, it’s so important for us to also do the same.

Who inspires you in the industry and why?

Gosh, there’s so many inspiring people in our industry! Without sounding like a total suck-up, my boss, Robyn McAlpine is a huge inspiration to me and is my biggest cheerleader. How she manages to do everything she does, I will never know. I also really look up to Jacinta Curnow and love what she has created for herself and her business!

If you could spend a day with anyone from a business or lifestyle mentorship perspective, who would it be and why?

Probably Tamara Reid. She’s been in the industry for so long and has had many different roles, I’d love to pick her brain and learn more about what else our industry has to offer!

How important is training and education for you?

Sooooo important! Educating clients on the ins and outs of the skin, is a big part of my job, so staying up to date is crucial. You can never know enough about the skin and how it works, I’m continuously learning and refreshing what I know!

Can you tell us a little about what you are most looking forward to being a member of the Beauty Squad team? And what are you looking forward to with the Squad House?

I’m really looking forward to connecting with the other Squad girls and getting to know more people in the industry! I can’t wait to meet everyone and soak up all the knowledge and everything that this opportunity has to offer!

Where do you see yourself in 10 years’ time?

I’d love to one day have my own little clinic. And to live on a small lot of land with some ducks and chickens, that’s the dream ha-ha!

FUN SNAPSHOT

Fave Place to Holiday? Anywhere tropical and warm! Give me a beach and a good book and I’m a happy gal!

Fave Drink? Iced oat latte, I cannot function without coffee

Fave Food? I’m a sucker for a little sweet treat, I love cake haha!

Fave type of Music/song? Gosh, my music taste is so broad. I’m a big Katy Perry fan though and still love all the nostalgic songs that I grew up listening to.

If you weren’t a Beauty Therapist, you would be a….? Asking the tough questions now! I honestly have no idea; Beauty Therapy is all I know at this point! Maybe something in community care? I just really enjoy helping people.

@skintifix