9 minute read
Building Confidence Through Skin.
By Louise May
Danika Page’s journey began at just seven years old with her own “Tweetie Bird Salon,” offering hair and nail services to family members. Her passion for beauty led her to become a qualified makeup artist and hairstylist, graduating from Media Makeup and launching her own business.
She spent weekends doing event makeup and quickly built a large, loyal clientele. While she loved helping others feel good through hair and makeup, she noticed clients often asked about their skin and wished they could achieve the same confidence without makeup. Danika wanted to help them feel good in their skin every day.
That desire became even more important when working with brides who wanted clear skin for their wedding day. After struggling to find a clinic that provided the level of care and attention to detail she expected for her clients, and having experienced a lifelong battle with eczema herself, Danika began researching globally accredited skin courses. She qualified in skin, then deepened her knowledge by studying skin anatomy and individual conditions in detail, building tailored treatment plans based on each client’s needs and feedback.
In August 2020, she opened Clear Complexions in Mawson Lakes, South Australia, offering hair, makeup, and facials while renting out her two other treatment rooms and a makeup space. By December that year, she hired her first team member. A second facial room opened in July 2021, followed by a third in July 2022.
Today, Clear Complexions is a team of five skin specialists, all trained in the Clear Complexion way. They share Danika’s passion for learning and results, and work together to provide the same high level of personalised care the business was built on. Every decision is now made as a team, with a shared commitment to helping clients achieve their ultimate skin goals
Mocha Beauty Editor Louise May chats with Danika...
You’ve recently relocated Clear Complexions into a beautiful new space. What was the motivation behind the move?
When I first opened my shop front, I dreamed of having all three rooms booked out, and in just four years that dream became reality. We outgrew our space, our books were booked to capacity, and we needed more rooms, a bigger waiting area, and more storage. We had a dream of wanting a luxury spa experience for our clients. We had so many ideas over time that we wanted to bring to life.
We found the perfect space, doubled in size, found our dream location under the new Crowne Plaza, just a street over from our first salon - making it convenient for the large amount of our clients who loved our location, Mawson Lakes. We now have six treatment rooms, and two rooms can be converted into a double room for couples, friends, etc.
We brought the basics from our old shop and elevated them to enhance the treatment experience - light dimming, temperature control in each room, new beds for client comfort, little touches and details from candles, diffusers, larger rooms, and a bigger desk and waiting area. Every little detail was thought about to enhance our clients’ experience.
Clear Complexion is known for delivering real, visible results. What does a ‘results-driven’ philosophy mean to you?
It’s all about our clients: what they want to achieve and their budget. We understand all the fundamentals of skin health, and it’s our job to help guide them through the process. It’s a team effort for us, as therapists we have all the tools to achieve this, medical-grade treatments, skin histology knowledge, and cosmedicial skincare. Skin is our passion; we just need our client’s commitment and trust in the process.
It’s not an overnight fix, so it’s our job to understand our clients’ individual needs and work with them, guiding them through every step. Our clients trust us, word of mouth has built a lot of trust in the community, and our before and after images and client testimonials speak for themselves.
O COSMEDICS and Dermapen are hero offerings in your clinic. What made you choose these specific brands, and how do they complement your treatment approach?
It’s hard to say, as there are so many reasons we chose O COSMEDICS. They are Australian owned, backed by science, and use encapsulated ingredients that reach every layer of the skin, helping us treat our clients’ skin conditions. O COSMEDICS uses the purest combination of medical-grade ingredients, free from all the nasties that are found to cause so many skin issues, such as parabens, harsh preservatives, sulfates, petrochemicals, plastic microbeads, harsh fragrances, and colors.
These ingredients can cause so much irritation, and we are constantly reversing the damage they cause. We can provide clients with daily relief with O COSMEDICS huge range of products, helping us treat every client’s concerns.
When consulting with our clients, we give them a personalised results-driven routine that will restore their skin’s health.
O COSMEDICS has a huge range of hydrators, sunscreens, and cleansers; every product you could need, O COSMEDICS has it.
We are also immensely supported by O COSMEDICS; our BDMs provide constant training, and O COSMEDICS has a whole education hub to keep us trained to the highest level, we didn’t realise how much support we would get when we choose O COSMEDICS, we are obsessed with everything O.
When intensively researching for a skin needling device, I decided that Dermapen was the best device on the market, and I wasn’t wrong. In the salon, we see unmatched results transforming acne, scarring, aging, pigmentation, eczema, and rosacea.
We love all the benefits of the DP Dermaceuticals serums and Meso-Glides that help us tailor each treatment to our clients’ individual needs. We are changing lives with Dermapen. In the salon, we have reversed so many skin conditions some clients have struggled with their whole lives.
With a team so passionate and dedicated, how do you cultivate a culture of excellence and ongoing growth within the clinic?
When hiring, we run staff through extensive training in client care, policies, and procedures to ensure each staff member offers the same clear complexion standards we’ve built over the years. We’ve worked so hard on our policies and procedures because we want to uphold the reason we started, which is to help our clients with their concerns.
It takes more than knowledge; it’s also about nurturing them through the process at their pace. Our client care is our main priority, and every client is different. Our team holds regular meetings to ensure all salon standards meet the clients’ needs. Regular training often includes redoing training to absorb extra knowledge.
Skin health is at the core of what you do. What’s your personal belief around long-term skin maintenance and education for clients?
It’s about us, as therapists, using our knowledge to help our clients. We know skin; we pay attention to what works for all skin types. As a team, we have learned so much over the years. We continue to share client stories and give each other advice on what works and what doesn’t for various skin types. Having that knowledge for every skin type greatly helps our results because we have extensive client experience with each skin concern.
Understanding that having knowledge isn’t everything, every client is different. That’s why we start with an extensive consultation that dives deep into their skin concerns, discussing what’s bothering them most, their routines, health, and contradictions. We go deeper than surface level.
We hold their hand through the entire journey and all phases of their skin journey. We believe it’s about us, as therapists, recommending the right treatments and products for their skin type, considering what they can financially maintain, and which skincare routine will work best for their lifestyle. Our clients’ skin is constantly going through different stages, and we make sure to provide them with the knowledge they need to stay committed.
We don’t push or pressure our clients; we just work with them to maintain their skin health. We form incredible lifelong bonds. Some clients come in every 4, 6, or 8 weeks, while others come for a freshen-up, but they always leave feeling relaxed and better in their own skin and that’s what we want.
How has the Clear Complexions brand built and maintained such a trusted reputation in what can be a saturated industry?
Honestly, word of mouth is so powerful, and we give every client our all. We’ve built trust with our clients; they see their results and walk away feeling lighter and fresher. Our clients are walking advertisements. When we provide great service, they rave about us.
Our clients get compliments on their skin; friends and family notice when their skin clears up, and the word just spreads. It’s such a wholesome job because we do it to help people and give them a moment of peace. It’s so much more than a facial; we build their confidence. They can relax and talk to us. Plus, every facial, except needling comes with a relaxing massage that we have perfected over the years—it’s our clients’ favorite part.
People have tried other clinics but have found they don’t get that relaxing massage or felt they were just being over sold a bunch of things but mainly the client care was awful.
So, based on what our clients have said, I’d say our client care and client experience and massage set us apart in the industry. 80% of our monthly clientele are returning clients, so we are truly blessed to have the community of clients that we do.
What would you say sets Clear Complexions apart most in terms of client outcomes and overall experience?
Our passion. We love skin. We love helping our clients. We love learning more to help our clients; we care about their results. We document all their photos and treatment responses and keep a close eye on their results it’s a whole journey that we take together and with our incredible team dedicated to their clients we have a beautiful clear complexion community. We simply offer results driven treatments whilst creating a moment of relaxation with a team who cares.
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