ART OF THE PHOTOSHOOT

Part 2: Assembling Your Creative Team

By Ryan Poole

Being the barber behind the winning collection of the AMBA BTS Crew celebrating the photographer, stylist and make up artist, I’ve learned that a successful photoshoot doesn’t happen by accident. It’s not just about having a strong concept or the best models—it’s about having the right people behind the camera, in charge of wardrobe, and in the makeup chair. Your creative team can make or break your shoot, and assembling the right crew is one of the most important steps in the process.

In the numerous shoots I’ve been part of, one of the biggest game changers is figuring out who you’re creating with. My team usually includes:

• A photographer

• A stylist

• A makeup artist

• A videographer or content creator

These four roles are key to taking your shoot from decent to next-level. They help bring your concept to life in a way that feels polished, cohesive, and complete.

So, where should you start?

First, make sure you’ve got a creative brief ready. As discussed in Part 1, this should include your mood boards and a short written summary of your concept. It doesn’t need to be a full-on sales pitch—you’re not trying to sell someone a car—you’re inviting like-minded creatives to help you bring an idea to life.

Social media is your best friend when it comes to building your team. Reach out to creatives whose work aligns with your vision. Use your platform to post a casting call or project request.

People are way more likely to respond when they know what they’re signing up for. Be clear and professional—but also, be yourself. You’re setting the tone for how you work as a creative lead. You’re not just looking for help; you’re building a collaboration.

Don’t Sleep on Student Talent

I know firsthand that budget is a big factor. Let’s be real—many of us (myself included) are working with tight budgets. One smart move is to reach out to uni students or recent grads looking to gain experience. Posting on community boards or in creative student groups can help attract new talent that’s just as passionate about building their portfolio as you are.

Trade for Print (TFP) is still super underrated in this industry, and honestly, it can take you places. You get fresh energy and talent, and they get experience and exposure. Most importantly, this can lead to long-term creative partnerships. Some of the best collaborators I’ve worked with started out just looking to build their books—and now they’re my go-to crew.

Keep the Communication Flowing

Once your team is locked in, don’t leave communication to chance. Start a group chat on WhatsApp, Messenger or Instagram. Share the creative brief, mood boards, call times, and location info. This isn’t just for logistics—it helps build momentum. When everyone feels included and, in the loop, they show up more invested. Plus, it saves you from last-minute stress and miscommunication that can throw off the whole vibe. These chats is where the collaboration truly begins. Getting insight on the project from all parties is where the creativity really blossoms.

Now Let’s Talk Models

Much like the rest of your team, you don’t need to break the bank when it comes to finding models. If you’re not working with an agency or don’t have the budget, you’ve still got options:

• Use your clients: Some of your regulars may have great hair, personal style, and camera presence. Don’t be afraid to ask if they’d be keen to model—it’s actually a compliment to be recognised that way.

• Scout on Instagram: Reach out to people who fit the aesthetic of your shoot. Offering contra deals like free haircuts, portfolio images, or social exposure can go a long way.

In my experience, some of the people I’ve cast have gone on to land other opportunities from the work we’ve created together—which is such a cool thing to see.

And here’s a big one: always have backup models. If your comp submission requires six images, line up seven or eight models. Not only does it give you more content for your portfolio, but it also saves the shoot if someone drops out or doesn’t deliver what you were expecting. Shoot days are hectic—being over-prepared beats scrambling every time.

Final Thoughts

Building the right creative team is the foundation of a great shoot. When everyone’s aligned with the vision and the communication is tight, you’re setting yourself up for success before the camera even clicks. It’s not just about filling roles—it’s about building a vibe and fostering long term connections with a crew you can trust.

Stay tuned for Part 3, where we finally step onto the set. From first call to final shot, I’ll break down how to run your shoot with confidence, stick to schedule, and keep the creative energy flowing. Vision is only half the job—the real magic happens in the execution.

@_ryanpoole_hair