CELEBRATING 20 YEARS OF HAIRCO AUSTRALIA

A LEGACY OF PASSION, INNOVATION, AND FAMILY

As HairCo. Australia celebrates its 20th anniversary; the company reflects with pride on two decades of growth and dedication to the Australian hairdressing and barbering industries. Founded in 2005 by Tony and Connie Alessi, HairCo. began as a familyrun business built on the values of quality service, personal connections, and a deep understanding of the industry’s needs.

What started with Tony and Connie personally delivering products to customers has grown into a leading distributor of premium brands, now expanding internationally.

Tony Alessi often says, “Our journey began with a simple belief: to treat our customers like family and offer them the very best service and products. That’s still our mission today.” From the outset, Tony and Connie prioritised customer relationships, offering not only products but also expert advice to barbers and hairdressers.

Their commitment to quality service and support became the hallmark of the business and established a loyal customer base that continues to drive its success today.

As HairCo. grew, the next generation of Alessi’s—brothers Christiaan, Daniel, and Dion—joined the business, each helping to guide the company’s expansion. Their involvement saw HairCo. extend its reach across Australia and launch an e-commerce platform, a key move that enabled the business to broaden its scope.

The introduction of e-commerce marked a pivotal moment in the company’s growth, enabling HairCo. to serve professionals and salon owners across the country and internationally.

While the business scaled, it remained true to its core values, consistently offering the best, most innovative products to support the industry. Exclusive partnerships with industry-leading brands like JRL, Reuzel, and Oli G have been fundamental in HairCo. establishing itself as one of the most trusted distributors in the market.

In 2024, HairCo. proudly expanded into the New Zealand market, marking a significant milestone in the company’s growth. This expansion allows HairCo. to offer its premium products and exceptional customer service to Kiwi barbers and salon owners, strengthening its presence in the Australasian market.

By offering the same commitment to quality and support that has defined the company’s success in Australia, HairCo. is excited to build strong relationships with professionals in New Zealand and contribute to the continued growth of the industry across both countries.

HairCo.’s commitment to quality has remained unwavering throughout the years. The company has always been at the forefront of finding and distributing products that meet the evolving needs of the industry. From high-end clippers and trimmers to haircare solutions, HairCo. continues to offer only the most professional, trusted, and innovative products, helping barbers and hairdressers deliver exceptional results.

Most recently, HairCo. has added premium Australian brand Canamo to their exclusive distribution. This partnership reflects HairCo.’s dedication to supporting local talent while continuing to offer exceptional products. The ability to blend global influence with local pride has allowed HairCo. to remain a leader in the industry, catering to both Australian and international markets.

Tony also shares, “It’s not just about the products. It’s about the people. Our success comes from the relationships we’ve built with our team, partners, and customers. We’re all part of something much bigger than a business—we’re a community.”

None of this success would have been possible without the dedication of the HairCo. team. From the warehouse to sales to the office, every member of the team plays an essential role in the company’s growth. Their commitment ensures that customers continue to receive the high level of service that Tony and Connie established from day one. HairCo.’s employees are not just colleagues—they are an integral part of the HairCo. family, contributing to the company’s mission of excellence.

HairCo. Australia’s success is also a testament to the trust and loyalty of its customers. The relationships built with barbers, salon owners, and industry professionals have been the cornerstone of the business. From the beginning, HairCo. has focused on providing not just products but also expert advice and support to help customers succeed. The ongoing trust and loyalty from its customer base have been vital to HairCo.’s continued growth and success.

As HairCo. celebrates its 20th anniversary, the company expresses deep gratitude to its industry partners, including Mocha Group, and to the many individuals and organisations who have supported and collaborated with them over the years. Although it’s impossible to name everyone, HairCo. is thankful for the many contributions that have made this journey possible.

Looking ahead, HairCo. is committed to continuing its legacy of excellence—offering the highest quality products, providing exceptional customer service, and staying at the forefront of industry innovation. The next chapter of HairCo. Australia’s story promises even greater growth, with the same family values and commitment to quality that have always defined the company.

Here’s to 20 years of HairCo. Australia, and to many more years of success, growth, and partnership.

@haircoaustralia