DEPOT IKONS Style Competition 2025

DEPOT Male Tools & Co AU launched its first-ever national barbering competition earlier this year, unveiling the DEPOT IKONS Style Competition as a way to celebrate the talent and technical skill within the Australian barbering industry.

Entrants from across the country were invited to submit three images showcasing their best work, combining modern styling with traditional barbering techniques. From these entries, five finalists were selected to compete live on stage at the 2025 EXPO4BARBERS.

Hosted by DEPOT Ambassadors Suzi O’Brien and Ben Kane, and judged on stage by Josh O.P, Fraser Forsey and Gareth Philpott, the live competition gave each finalist the chance to cut and style in real time, with a supportive crowd and high expectations. At stake was more than just the title — the winner would receive an exclusive trip to Italy, connecting them with the birthplace of DEPOT and its global barbering network.

In its inaugural year, the competition proved to be more than a contest — it became a platform for connection, growth, and recognition. While all five finalists brought something unique to the stage, it was Gianni Sollazzo from ESQ. Male Grooming who took out the title of DEPOT IKONS Champion 2025.

Gianni started in the industry at just 11 years old, helping with daily operations in the shop. By 13, he was already learning basic skills and gaining hands-on experience. He worked across several barbershops to broaden his skillset before starting his formal apprenticeship under Mark Rabone at age 15.

Since completing his Certificate III in Barbering in 2023, Ginanni has stepped into a Senior Stylist role and had the opportunity to compete and win in the AMBA Junior category in 2023, and winner of 2025 AMBA Classic Barber of the Year. This journey has been about growth, passion, and always working to improve his skills.

WE SPOKE TO GIANNI ABOUT HIS WIN …

Why enter DEPOT IKONS?

My motivation came from a desire to challenge myself creatively and professionally. As someone who has been inspired by mentors in the industry, I saw DEPOT IKONS as the perfect platform to push my limits, showcase my growth, and learn from others.

How was the photo entry process?

Submitting the photographic work was an easy process for me. I captured three angles front, side, and back to show the full shape, structure, and detail of the cut. In my submission I also included a written breakdown of the techniques and products I used, highlighting the intent behind each styling choice. I felt a mix of pride and nerves, knowing this was the first impression of my work. The process reminded me how much thought and effort go into every single style we create.

What was it like cutting live on stage?

Heading into the final, I felt a mix of nerves and excitement. The pressure of performing live sharpened my focus and reminded me why I love this craft, because it keeps pushing me. It taught me how important preparation, calmness under pressure, and confidence in your skills are. Once I was on stage the nerves faded as I saw my team in the crowd cheering me on. I had prepared for this cut, was confident in my skill, and had the best tools on hand to get the job done.

Your go-to DEPOT Male Tools product and why?

My go-to product is No. 202 Leave-In Conditioner. It’s a staple in my toolkit. It delivers moisture, manageability, and protection all in one step. Whether I’m prepping a classic cut or working on more textured styles, this product helps soften the hair and makes it easier to control, without any heaviness or buildup.

I also love how it enhances the hair’s natural look while still offering subtle support for styling. It’s reliable, versatile, and works across a range of hair types, perfect for maintaining hair health while elevating the overall finish of each cut.

Your take on DEPOT as a brand?

My respect for DEPOT has only grown. Being part of this event showed me how committed the brand is to innovation, education, and community. Depot not just a product line, they’re actively uplifting barbers and helping push the industry forward. Their events and support have created opportunities I never imagined possible, from international networking to professional development.

And finally, how does it feel to be the IKONS winner?

There are honestly no words for how I feel after winning the competition. I had so many mixed emotions leading up to the event, from being extremely nervous to then feeling excited on stage, as all of the nerves disappeared the moment I started cutting.The prize from this event still leaves me speechless.

I never thought I’d have the chance to fly to Milan, Italy, all expenses paid and be in a room full of incredibly talented barbers from all over the world. The opportunity to even be in that room, let alone learn their skills and techniques, is mind-blowing to me. I couldn’t be more thankful. Depot did a terrific job putting on an amazing event with a massive prize

@gianni_sollazzo @depotmaletools.au www.depotmaletools.com.au

Here’s what the finalists had to say about the competition, their favourite Depot Products and thoughts on the Depot brand.

BEN WELLS – TOGNINIS

“I’d never entered a comp before and wanted to challenge myself — it really sparked something in me. Shooting it on my phone made it super accessible. The photo entry was a nice change from everyday content; I focused on movement and bringing the cut to life. I was absolutely bricking it before cutting live and lost a few nights’ sleep, but once I trusted my skills, I knew I could handle it. My go-to is the DEPOT NO. 310 Curl Cream - it adds moisture, hold, shape, and shine. DEPOT’s stand at Expo4Barbers was buzzing, and the brand’s quality and style speak for themselves.”

@benwells.cuts

RACHAEL LITTLE – RUBY BLUE HAIR BOUTIQUE

“With four boys of my own, I wanted to be part of where men’s styling is going — it’s creative, expressive, and I wanted to show my boys that taking pride in your appearance is a good thing. I’ve loved photographic work since my apprenticeship and have been lucky to learn from some of the best, including Ian Golding.

Being the only female finalist was nerve-wracking, but the support from the DEPOT team and the other finalists helped me step up and own my space. It reminded me that belonging isn’t about fitting in — it’s about showing up as you are. I’m obsessed with the DEPOT No. 310 Curl Designer it gives control, definition, and a polished finish without frizz. DEPOT really respects the craft and supports our industry in all the right ways.”

@rubyblue_hairboutique

TRAE TANE

“Fraser threw the opportunity my way, and I jumped in — I love testing myself. Pressure makes diamonds, baby! The photo entry was super simple, just three shots and a fee — I wish all comps were that easy. Cutting live on stage was unreal. It was only my second time doing it, but once I got started, I felt right at home — tapped into some main character energy! My goto DEPOT products are the No. 310 Curl Designer and No. 308 Volumiser both are easy to use and give a clean, beautiful finish. DEPOT is next up — the community, the quality, the direction they’re heading… it’s all top-tier.”

@tapertrae

ORIOL MAURI GONZALEZ

“Sometimes I need a little push — this time it came from my boss, Costa, who encouraged me to submit a cut I’d just finished. The photo entry was a last-minute decision, but when a client came in with great hair and extra time, I knew that cut was the one. It wasn’t my first time on stage, but it was my first competition, and the nerves definitely kicked in.

I’ve learned the only real competition is with yourself — progress is what really matters. My favourite product is the DEPOT No. 311 Fibre Cream — super versatile, great for both matte finishes and wet-textured styles. DEPOT has a strong identity and quality to match. I’d love to see them expand their digital and education presence — they have so much to offer the next generation.”

ORIOL MAURI GONZALEZ

UNOIT BARBER @mauri_thebarber