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` 20/-




Vol. 9

Issue # 7

Tablets Betting Big on Applications Trends in Convergence

Alternate Mobile Communications MOBILITY


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Mobility Analysis

Mobility Trends for 2013

Mobility Analysis

Enterprise Mobility in Secured Cloud December 2012 | 31

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32 | December 2012

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12/25/2012 3:15:20 PM



Mobility Voice Mobility News

2 3

Alcatel-Lucent Set to Make smart grid smarter Shyam Networks Unveil Distribution Strategy... Video wall bigger than a tennis court gives... Swipe Telecom launches Swipe Legent Dual SIM... Jabra Unveils TOUR Clip-on car speakerphone Cisco Launches Small and Midsize Business....


Mobility Interview

Government lacks action towards Indian manufacturing in Telecom

Connected Camera Beigns with the Launch.... Fujitsu unveils STYLISTIC Hybrid Tablet IBM Smarter Storage Offers More Space with 50%... Sonam Kapoor launches Digital verion of 'The.... Magicon partnes with Aircel to offer 3G Android.... Go Tech unviels funTab Class 9.1" Android Tablet


Trends in Convergence


Mobility Trends

Alternate Mobile Communications

Mobility Trends for 2012

Lava Presents Iris N400 Dual SIM Phone.... HCL launches another tablet for students Swipe Telecom Unveils Tablets for India Nokia India launches dual-SIM Querty Asha 205... Samsung launches number of Windows 8 Smart... Sony intros Experia E LG launches Optimus L9

Mobility Analysis 14

Enterprise Mobility in Secured Cloud



Launch Pad Simmtronics Unfurls XPAD X-720


Mobility Review

Tablets Betting Big on Applications MOBILITY

Mobility dec2012.indd 1

Apple iPhone 5 — As Perfect as it Gets Micromax Superfone Canvas 2 A110... LG Optimus Vu — The Cool handset ZenFoucs myZenTab 708BH — Value for,,,

26 27 27 28

December 2012 | 1

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Mobility News

Editorial Front Editor Chief Editor Asst. Editor

: Swapan Roy : Manoj Jha : E.J. Jawahardatham

Design Desk Art Director


Anit Kumar

Acct. & Finance Finance


Sandip Sarkar

Marketing & Sales Marketing Manager : Marketing Executives : Circulation Manager : Production : System Manager :

Tridip Dey Pratap Biswas Tenzin Kunkey S. Dutt Raj Kumar P. Biswas Ashish Ghosh Ashok Paul Ajay Biswas

H.O.: Delhi / Editorial Office Roy Mediative S-39, 1st Floor, Okhla Industrial Area, Phase-II, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Branch Office: Mumbai: E-mail: roy@ Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur-760008 (Orissa) (India) Contact : Raj Kumar-09338410809 Email :

VOICE India, China Set to Boost Global Smartphone Sales


researcher has said that low penetration in developing countries was to cause fast shipment growth, as phone sales in advanced nations are set to decline further. As we are set to move towards 2013, global smartphone shipments are expected to grow by 30.2 percent to 865 million units next year, accounting for about 43.9 percent of total cellphone shipments, boosted by strong demand from developing countries such as China and India, a Taiwan’s DigiTimes Research and forecasted this. This year, global smartphone shipments are expected to grow nearly 37 percent year-on-year to 664.6 million units. Smartphones are likely to grow at a fast rate in emerging markets such as China, Russia, India, Indonesia and South America, due to low smartphone penetration. Meanwhile, demand for high-end smartphones in Western European countries may be affected by the countries’ economic condition, because most have announced austerity measures that would weaken consumer spending. Next year 2013, growth for smartphone brands will depend on their partnerships with software developers, hardware manufacturers, the strength of market demand and telecommunications carriers’ policies. In addition, Nokia Oyj and Research In Motion Ltd may face growth limitations while attempting to transform their businesses, and online retailer Inc is poised to enter the already crowded smartphone market next year. But consider that according to a Digitimes Research report, worldwide smartphone shipments are set to expand by 30.2% to 865 million units next year — 43.9% of total cellphone shipments — with strong demand from the likes of China and India largely responsible for the increase thanks to their low current smartphone penetration. Here in India we are set for another round of spectrum battles ahead in the year 2013.

Mobility monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Swapan Roy

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 20/-. Annual subscription Rs. 240. Editor : roy@ Marketing : Info : Subscribe : subscription@ Web : 2 | December 2012

Mobility dec2012.indd 2


12/25/2012 3:15:21 PM



lcatel-Lucent i technology tha utility companies t an entire grid, for t generation through Alcatel-Lucent give utilities the ab communications n supporting smarte operational and co efficiencies. Many utility companies are looking to upgrade to new IP/MPLS (I Switching) solutio networks. IP/MPL reliability and serv data and two-way new, more intellige distribution system Stuart Ravens, Technology with a has long focused o can drive commun industry. This ann strong position to to all-IP.”

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harti Airtel h unveiled a ne Experience Centre near Gurgaon, India includes a 3600 video wall powere Siemens Networks solution. The soluti and analyzes the va of the operator’s en operations, and pr in a unified video v monitoring and Bharti Airtel’s opera and more efficient. This dashboa is different from dashboard, as performance and u Airtel network and s geographies, mobile devices. With this operator can ensu service quality MOBILITY

Mobility News



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Swapan Roy


Alcatel-Lucent Set to Make smart grid smarter

Shyam Networks Unveil Distribution Strategy for Middle East The company is looking for distributors in Dubai to drive its IP/E1 Radios and Wi-Fi Access Points Range in the Middle East Region


lcatel-Lucent is set to introduce new network technology that will enhance communications for utility companies to make power distribution across an entire grid, for the first time, ‘smart’ – from power generation through to customer delivery. Alcatel-Lucent’s Internet routing technology will give utilities the ability to deploy a single, secure, reliable communications network throughout the electricity grid, supporting smarter power management to create dramatic operational and cost efficiencies. Many utility companies are looking to upgrade to new IP/MPLS (Internet Protocol/Multiprotocol Label Switching) solutions to update their communications networks. IP/MPLS offers the superior speeds, bandwidth, reliability and service capabilities to meet the growing data and two-way communications requirements of the new, more intelligent and sophisticated smart grid power distribution systems. Stuart Ravens, Principal Analyst, Energy & Utilities Technology with analyst firm Ovum said: “Alcatel-Lucent has long focused on IP/MPLS as the technology which can drive communications convergence in the utilities industry. This announcement puts Alcatel-Lucent in a strong position to exploit the transition of legacy networks to all-IP.”


s part of this distribution focused strategy, the company is set to drive its product range of Carrier Grade RM 24/58 series of IP/ E1 Radios and Carrier Grade Wi-Fi Access Point for deployment in countries such as Iraq, Oman, Qatar, Bahrain, Saudi Arabia etc. With an aim to strengthen its operations in the Middle East region, Shyam Networks Limited, a Gurgaon, India based next generation data communication and surveillance solution focused organisation is looking for Dubai based distributors in order to target the burgeoning enterprise segment for its Carrier Grade RM 24/58 series of Point-toPoint, Point-to-Multipoint IP & E1 Radios and Carrier Grade AP-25 Wi-Fi Access Point product range in the Middle East region. “In today’s scenario, there are a lot of enterprise segments such as government, education, BFSI etc that are looking at upgrading their ICT infrastructure and hence, there is a huge opportunity for Shyam Networks in this Middle East region. We are actively looking forward to have focused distribution partner in Dubai, who can synergize with us in order to provide our connectivity focused solutions for the enterprise community of Middle East region,” explained, Nafis Kazim, Chief Operating Officer, Shyam Networks Limited. Keeping an eye on focused channel partners who, are already engaged with the enterprise community of the Middle East region, Shyam Networks is positioning its highly innovative product range of RM 24/58 PTP & PTMP Radios to be distributed with the help of Dubai based distributors.

Video wall bigger than a tennis court gives Bharti Airtel complete network Nokia Siemens Networks provides unified network and service management dashboard solution to ensure the best possible service quality and user experience


harti Airtel has recently unveiled a new Network Experience Centre in Manesar near Gurgaon, India. This center includes a 3600-square-foot video wall powered by Nokia Siemens Networks’ dashboard solution. The solution monitors and analyzes the various aspects of the operator’s entire network operations, and presents them in a unified video view to make monitoring and analysis of Bharti Airtel’s operations simpler and more efficient. This dashboard solution is different from conventional dashboard, as it provides performance and usage view of Airtel network and services across geographies, mobile services and devices. With this solution, the operator can ensure the best service quality management MOBILITY

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Jagbir Singh, CTO & Director, Network Services Group, Bharti Airtel

and customer experience for its customers. “As data use continues to surge in India, we have consistently evolved our network to provide the best service quality and customer experience to enrich the lives of millions of people,” said Jagbir Singh, CTO & Director, Network

Services Group, Bharti Airtel. “With Nokia Siemens Networks’ dashboard solution for unified network and service operations, our Network Experience Centre has set a new standard in the infrastructure of the South Asian telecom industry to monitor and measure the customer experience across entire GSM, 3G and 4G

networks. This new centre, with the world’s biggest video wall, is an important addition to our competitive edge in this datacentric world.” “For any operator that wants to monitor and address issues related to service quality and customer experience, it is vital to have a single, unified, holistic view of all network operations,” said Sandeep Girotra, head of India region at Nokia Siemens Networks. “With our advanced dashboard wall, we integrate insights from key services and customer experience parameters across the length and breadth of Bharti Airtel’s network. It provides a single point assessment of network operations and ensures the optimal management of service quality as well as customer experience.” December 2012 | 3

12/25/2012 3:15:22 PM

Mr Rajiv Mak

Mobility News

Swipe Telecom launches Swipe Legend Dual SIM Tablet The Swipe Legend is priced at `11, 999/-


wipe Telecom- a California headquartered technology company has launched a range of Android Tablet PC’s in the market and is at the helm of introducing Tablet technology with latest features and specifications in the market. With the launch of Swipe Legend Tablet, Swipe Telecom once again is leading the way in innovation. The tabs offer cutting edge technology at a jaw dropping price which is set to add a new dimension to the tablet pc market in India. The Swipe legend tab is available at an affordable price `11,999/- .The Swipe design team has coupled groundbreaking design with the most advanced technologies, by leveraging their expertise from the design of their previous Tablets, to make Swipe Legend more legendary. The Swipe Legend enters the Indian tablet market as India’s first Smartphone calling tablet with a Dual SIM and a Dual Core Processor. Powered by a 1.5 GHz Dual Core Processor, the tab demonstrates increased efficiency and high performance. The 512 MB DDRIII RAM also enables seamless multi-tasking which allows the user the liberty to access to several programs, applications and high- end games at the same time without letting the tablet’s performance suffer. The standout feature of the Legend tablet is its Dual- Sim capability, which allows users to opt for service plans that can optimize their Calling and Data usage. Commenting on the occasion Mr. Shripal Gandhi, Founder and CEO, SWIPE Telecom, “We at Swipe have always believed in offering cost effective and affordable worldclass technology to the huge consumer base in India. The Swipe Legend is country’s First Dual Core Dual SIM tablet and also incorporates high- end features at an affordable price. The tablet is a fine example of innovative the range of products Swipe comes out with whilst addressing specific needs. There has been a growing demand for ‘Tablets’ which can do so much ranging from delivering a great music experience to multimedia to social networking to even your official work.” With Swipe Legend Tab, voice conferencing with seven people at the same time is possible. To make the device even more legendary it has a 2 MP rear & 1.3 MP front Camera which lets you capture the fun moments in life, bluetooth version 3.0, FM Radio and G- sensor. It comes with a 3600 mAh- battery which ensures that you can use your tablet for hours and is very easy to carry around as it weighs only 335gms. Swipe Legend tab offers the style and design sophistication, high-end performance and incredible usability with the added convenience of Dual SIM access! The tablet is available on all top online portals as well as at Swipe Telecom’s website: or call 1800-1038-038 to book it.

4 | December 2012

Mobility dec2012.indd 4

Jabra Unveils TOUR Clip-on car speakerphone


e alert and safe behind the wheel even when you have to take that incoming call on the road. No fiddling around: simply take calls, stream GPS instructions and listen to your driving tunes by Bluetooth® with the Jabra TOUR, the newest in-car speakerphone from Jabra’s line of innovative handsfree communication solutions. Responding to user demand, particularly Apple fans, Jabra TOUR features a unique Siri function. With a touch of a button on the Jabra TOUR, users can activate the Siri app on their iPhones to get driving directions or create quick calendar entries without having to take their eyes off the road. The Jabra TOUR’s slim, sophisticated chassis in modern black and silver accents accommodates intuitive features and makes hands-free talk effortless. Just clip it onto the sun visor and have clear conversations on the road while hands stay on the steering wheel. Using smart motion sensor system, it automatically turns on and off when users enter or leave their cars, thus eliminating unnecessary battery rundown when not in use. “As users continue to move towards mobility, the new Jabra TOUR f o c u s e s o n providing t h e

mobile workers a complete handsfree experience by combining intuitive design and latest Bluetooth® technologies, allowing them to focus on the road and stay connected in a safe and professional way,” said Ann Goh, Jabra Head of Sales, South Asia, Consumer Solutions Division.

Safe driving made easy with Voice Command, Siri function

The Jabra TOUR makes it easy and fun to drive safe with great sounding music and calls. A Voice Command button provides direct access to phone functions and activates the Siri feature on iPhones, letting drivers make and take calls with simple voice commands. Stream audio directions directly from a GPS app in your smartphone while Caller ID announces incoming calls and delivers battery life status updates. Intuitive, large volume button and a dedicated mute button ensure drivers keep their attention on the road. Price: `6499 Colours – Black Warranty: One year local warranty Availability: Redington (National Distributor)


12/25/2012 3:15:22 PM



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Mobility News

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Cisco Launches Small and Midsize Business Portfolio


isco announced its new portfolio of small and midsize business solutions to over 300 channel partners at the Asia Pacific, Japan and Greater China (APJC) PartnerLed Network Event. The new portfolio will help Cisco partners better serve customers who are looking to increase productivity by enabling mobile employees to work and collaborate with a high degree of security. Ultimately, this launch is about connecting people, a key part of Cisco’s Work Your Way vision. Cisco’s partner-led go-to-market model empowers Cisco channel partners to lead customer engagement in the small business and midmarket segments with new offerings such as: • A new all-in-one security solution, the Cisco® ISA500 Series Integrated Security Appliances, which combine highly secure Internet, wireless, dual wide-area network (WAN), site-to-site, and remote VPN access with unified threat management (UTM) capabilities. • New collaboration products that include the Cisco SPA232D MultiLine DECT ATA, an affordable and reliable voice gateway with an integrated DECT base station to route voice over IP (VoIP) calls to the PSTN. Also new in the collaboration portfolio is the

Cisco SPA302D Multi-Line DECT Handset and the Cisco SPA500DS Expansion Module, a digital attendant console that attaches to the SPA500 Series IP Phones. The Cisco RV215W Wireless-N VPN Router with 3G/4G, an affordable and easy-to-use wireless router that supports a wide variety of connectivity options including 3G and 4G via USB. Software updates for the Cisco WAP121 Wireless-N Access Point with Power over Ethernet (PoE) and the Cisco WAP321Wireless-N SelectableBand Access Point with PoE. The firmware upgrades will Andrew Sage, vice president, Worldwide Partner Led, Cisco enable single-point setup to simplify the deployment of New Zealand only. office-wide wireless networks. Andrew Sage, vice president, For partners and customers who Worldwide Partner Led, Cisco, said, “Cisco want to offer value-added network is fully committed to the success of our management services, the Cisco partners including delivering innovative OnPlus family of cloud-based solutions to help partners and customers network management services differentiate themselves. We’re also giving helps simplify the monitoring, our partners in the small and midsize spaces management, and maintenance unprecedented access to Cisco engineers of small and midsize networks. for presales support and to services such as OnPlus Security is currently offered Cisco OnPlus Scanner to help monitor and with the ISA500 in Australia and manage their networks.”

Connected Camera Begins with the Launch of GALAXY Camera, Now Available in India


amsung Electronics Co., Ltd, a player in digital media and digital convergence technologies, announced the launch of the world’s first truly connected camera, the Samsung GALAXY Camera in the Indian market. The GALAXY Camera combines high performance photography features with Android™ 4.1 (Jelly Bean) and the freedom of 3G/4G + Wi-Fi connectivity to create the world’s first truly Connected Camera. The GALAXY Camera ushers in a new era of visual communications, allowing users to shoot, enjoy, edit and share high quality images and video from anywhere, at any time through a single device. What sets the GALAXY Camera apart as the first truly Connected Camera is 3G + WiFi connectivity, opening users up to a world of near limitless sharing and smartphone


Mobility dec2012.indd 5

like activities. Posting high quality images to your favorite social networking sites such as Facebook, Twitter, Pinterest, and the pre-installed Instagram app has never been easier. The GALAXY Camera functions on Wi-Fi with Dual Band and Channel Bonding for extra speed. Simply shoot, enjoy, edit and share with the touch of a button. The GALAXY Camera also delivers outstanding photography on the go which easily outperforms any smartphone camera available. Boasted by a 21x super long zoom lens and a super-bright 16M BSI CMOS sensor, the GALAXY Camera also features

Samsung’s ‘Smart Mode’ technology; a series of 15 default modes and settings that make professional-looking photography easy for anyone to achieve. No matter what the occasion, the GALAXY Camera’s ‘Smart Mode’ delivers stunningly detailed images that make photography with the GALAXY Camera effortless and enjoyable. The GALAXY Camera ships with Android 4.1 (Jelly Bean), giving users access to over 600,000 apps currently available on Google Play. The Android OS also provides full browsing support and the ability to customize your camera to suit your creative needs. December 2012 | 5

12/25/2012 3:15:22 PM

Mobility News



Fujitsu unveils STYLISTIC Hybrid Tablet

ujitsu introduces in India today the ultimate no-compromise device for the mobile business user, the STYLISTIC Q702 hybrid tablet. Combining the comfort of content consumption on a keyboard-less tablet and the convenience of an attachable full-size notebook keyboard with additional battery power, the Fujitsu STYLISTIC Q702 is a two-in-one replacement for both devices. The new Fujitsu hybrid tablet means no more juggling between a tablet PC and a notebook during the working day. Already versatile and powerful as a stand-alone tablet, the STYLISTIC Q702 converts into a notebook simply by attaching the optional keyboard. Lightweight, powerful and secure The STYLISTIC Q702 is the perfect balance of mobility and productivity. It is designed to enable all-day working from anywhere without the need to connect to an external power supply, thanks to a second battery in the keyboard. The screen is easy to use even in direct sunlight, and the STYLISTIC Q702 comes with optional embedded support for 3G/UMTS or 4G/LTE mobile data. To cope with the knocks and scratches of daily use, the STYLISTIC Q702 is protected by a lightweight but durable magnesium shell. Without the keyboard, the hybrid tablet weighs just 850g. The hybrid tablet also comes with iron-clad security including a biometric fingerprint sensor, Computrace® support, HDD and BIOS password protection, embedded Trusted Platform Module (TPM), Intel® Anti-Theft Technology, and a 3rd Generation Intel® Core™ i3 or i5 processor

with optional Intel® vPro™ Technology. Redesigned LIFEBOOK T Series convertible tablet PC Fujitsu is also introducing a redesigned version of the popular LIFEBOOK T902 convertible tablet PC, targeting mobile power users who need more performance than a tablet. Based on more than 20 generations of tablet PC, the new LIFEBOOK T Series

adds a dual digitizer with multi-touch support to easily navigate around the new edge-to-edge display. The new LIFEBOOK is lighter and thinner than previous models and offers best-in-class performance plus thoughtful touches such as the display which can rotate in both directions. Dieter Heiss, Vice-President, Workplace Systems at Fujitsu Technology Solutions, “With the new STYLISTIC Q702 hybrid tablet, Fujitsu is delivering the best of both

worlds: the portability and ease-of-use of a tablet, which is perfect for consuming content, and an attachable keyboard, converting the device into a notebook with a full keyboard where it’s easier to create content, for example when working on a spreadsheet or editing a business proposal.” STYLISTIC Q702 features in detail • Keyboard docking station featuring a 4-cell battery and expansion ports including LAN (RJ-45) and external display support (VGA) • LED backlit IPS anti-glare 11.6inch HD dual digitizer multi-touch display optimized for both pen and touch input • USB 2.0 and 3.0, HDMI, SD/SDHC expansion ports on the tablet • Optional 3G/UMTS or 4G/LTE mobile broadband support (support may vary by region) • A c c e l e r o m e t e r , g y r o m e t e r , magnetometer, and ambient light sensors all contributing to a fluid computing experience • Front-facing and rear-facing webcams with complementing dual microphones for video conferencing • Up to 256GB (non-FDE) and 128GB (Full Disk Encryption) • Intel® HD Graphics 4000 • Onboard 4GB DDR3 Pricing Details: The STYLISTIC Q702 is available at a price point of `69000 plus taxes.

IBM Smarter Storage Offers More Space With 50% Data Compression


BM has announced a 50 percent guaranteed data compression accompanied with equivalent savings as part of its ongoing storage offerings during this holiday season. These Diwali Dhamaka offerings will now extend all through the ongoing holiday season during December 2012. Capitalising on the growing opportunities in storage, this offer is designed for customers to acquire the extra storage capacity without adding costly drives and reduce cost per Terabyte through IBM Real time compression on Storwize V7000. Real-time Compression on active primary data enables more storage capacity in the same physical space. This radical approach to storage is the best solution to keep pace with ever-growing storage needs. Sandeep K Dutta, Country Manager 6 | December 2012

Mobility dec2012.indd 6

Storage, Systems & Technology Group, IBM India/SA, said “Continued data growth and economic pressures are driving the rapid adoption of compression technologies. Real-time Compression in IBM Storwize V7000 addresses these challenges. Due to its popularity, we are now extending this Diwali Dhamaka offer all the way up to the holiday season in December 2012. It will help our business partners address the market opportunity and drive high-margin sales.” Partners can get Storwize V7000 with 16GB of cache, 10.2 TB of capacity, with flash copy and compression software with 3 year warranty on hardware & 1 year on software for just `14.95 lakh and pay monthly price of `1.25 lakh in 4 quarterly installments. The program is available for first system in customer environment, up to 2 compressed

enclosures (equal to 4 uncompressed). Details of the qualification include: • Program focused on list of application workloads based on expected compression rates (>90 percent of total capacity) • Oracle RDBMS, IBM DB2, and Microsoft SQL Server Databases with alpha/ numeric entries, VMWare environments • Compressed environments must not include pre-compressed data types but not limited to: Microsoft Office 7, any media data including images, video, audio (example JPEG, MPEG, .avi, etc) • 60 day period of time to set up, load data and see results • IBM provides tools in the GUI to see compression savings at a system, pool and volume level MOBILITY

12/25/2012 3:15:23 PM


m Books Int latest publicati Intrepid Film Critic and its Digital ver launch was done by Sonam Kapoor who for the event. The d on RockStand will download the applic or Windows mark Anytime, Anywhere Anna MM Vetti reflects everything th serious discussion o with a glamorous s glamour and gravit the all-encompassin Bollywood that I b The Adventures Of Mr. Praveen R Technologies said, “ to be associated with for launching digita which is exclusively our EBook Store. It discover the magic



agicon Impe phone compa their tie-up with Ai of smart phones ai smart phone model mNote, designed es need of today’s you x7 and available at s budget, are being data plans by Airc card which enhance even further. Aircel of talk time, 250 SM months with these t smart phones featur sensitive capacitive more, there is a war – which is 6 month standard of one yea brands. The new s be available across leading mobile phon All the three m standby phones w sensor, WiFi and Magicon mNote ha GHz processor, 5” million colors, a re an 8 mega pixel rear and flash. It is a 3G Sandwich) phone MOBILITY

Mobility News

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Sonam Kapoor launches Digital version of ‘The Adventures of an Intrepid Film Critic’


m Books International launched its latest publication “The Adventures of an Intrepid Film Critic” by Anna MM Vetticad and its Digital version at RockStand. The launch was done by the talented fashionista Sonam Kapoor who was there in the capital for the event. The digital edition of the book on RockStand will enable the readers to download the application from iOS, Android or Windows market and read this book Anytime, Anywhere! Anna MM Vetticad said “Today’s launch reflects everything that my book stands for - a serious discussion on cinema at a glitzy venue with a glamorous star mirrors the blend of glamour and gravitas that you will find in the all-encompassing view of contemporary Bollywood that I believe I'm giving you in The Adventures Of An Intrepid Film Critic." Mr. Praveen Rajpal, CEO, Handygo Technologies said, “RockASAP is very happy to be associated with Om Books International for launching digital version of Anna’s book, which is exclusively available on RockStand, our EBook Store. It helps readers to read and discover the magical world of Bollywood

within a click of a button.” It is equipped with ‘an e-book reader’, a Library where you keep your digital books and magazines ready and use it as and when you feel like, and most importantly the application comes with inbuilt DRM technology to safeguard publisher from piracy and we thank OM Books and Anna Veticad for choosing ROCKSTAND as the e-book platform for the readers and supporting our cause to fight against piracy. We are confident

that our association will go long way. Ajay Mago, Publisher, Om Books International, says, ‘In a country like India, Bollywood dominates our lives right from childhood. It figures in conversations of grandmothers and grandchildren. Anna’s book raises important issues about our entertainment industry that merit serious reflection at multiple levels. My own perception of Bollywood has evolved after reading the book.’

Magicon partners with Aircel to offer 3G Android smart phones


agicon Impex, one of the mobile phone companies in India, announced their tie-up with Aircel to offer a new range of smart phones aimed at youth. The new smart phone models – Magicon m1, m2 and mNote, designed especially considering the need of today’s youth to stay connected 24 x7 and available at smart prices that fit their budget, are being bundled with attractive data plans by Aircel and a 4 GB memory card which enhance their value proposition even further. Aircel has bundled 250 minutes of talk time, 250 SMS and 1 GB data for 3 months with these three smart phones. These smart phones feature UltraTouch – the most sensitive capacitive touch-screen. What is more, there is a warranty cover of 18 months – which is 6 months more than the industry standard of one year being offered by other brands. The new smart phone range shall be available across 170 Aircel stores and all leading mobile phone outlets in the country. All the three models are dual SIM, dual standby phones with G-sensor, proximity sensor, WiFi and Bluetooth connectivity. Magicon mNote has a powerful dual core 1 GHz processor, 5” WVGA display with 16 million colors, a regular front camera and an 8 mega pixel rear camera with auto-focus and flash. It is a 3G Android (4.0, Ice Cream Sandwich) phone that can create a WiFi MOBILITY

Mobility dec2012.indd 7

hotspot around it for Internet connectivity to be shared with other devices besides GPS (global positioning system) feature. Not to forget the long-life 2000 mAh battery that powers it. As an inaugural offer, a leather cover worth Rs 999 is being offered absolutely free along with it. These smart

phones are a tailor-made fit for today’s youth as they cater to all their important needs like surfing, texting, social networking, music, multimedia etc. All three smart phone models come with a popular apps pre-loaded like Skype, Facebook, Twitter, Angry Birds, and Fruit Ninja etc.

December 2012 | 7

12/25/2012 3:15:24 PM

Mobility News

Go Tech unveils funTab Class 9.1” inch Android Tablet


o Tech Digital Pvt. Ltd, launched its latest innovative Tablet offering, the funTab Class 9.1”. The newest Android OS, 4.0 ICS Tablet is a power packed combination of education and entertainment and promises 9.1 inch capacitive touch screen. funTab Class boasts of the latest Android operating system 4.0.(Ice Cream Sandwich) and the fastest 1.5 Ghz processor in the 9.1” category. Backed up the 5000 mAh Battery, it has the longest battery life in its category. funTab Class supports 8 hours of internet surfing, 6 hours of video playback and 12 hours of music playback on the earphones. It is fully loaded device with G-Sensor & 3D G-Sensor, 1 GB RAM, Pre-embedded apps & games expandable Memory upto 32 GB and many more. On the occasion Mr. Gaurav Khanna, Managing Director, Go Tech Digital Pvt. Ltd. Said, “We are thrilled to launch funTab Class 9.1”. We are committed to understand the needs of our consumers and are constatnly innovating to provide our users new and exciting features

Mr. Gaurav Khanna, Managing Director, Go Tech Digital Pvt. Ltd.

in our products. This tablet is a unique innovative device offering gamut of features and offerings for

Lava Presents Iris N400 Dual SIM phone with 4-inch display


ava Iris N400, Lava’s new Dual S I M Android smartphone in the Iris range is now available from online retailers Flipkart and Snapdeal. Unlike the Iris N320 and N350 that was launched r e c e n t l y, the N400 comes with Android 4.0 (Ice Cream Sandwich) and has 3G support. It has a 4.0-inch (800 x 480 pixels) capacitive touch screen display and is powered by a 1 GHz processor. It has a 5MP rear camera with LED Flash and 8 | December 2012

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a 0.3MP front-facing camera for video calling. It has Dual SIM support similar to the Iris smartphones. Lava Iris N400 Specifications • 4.0-inch (800 x 400 pixels) TFT capacitive touch screen display • Android 4.0 (Ice Cream Sandwich) OS • 1 GHz Processor • Dual SIM (GSM + GSM) • 5MP auto focus camera with LED Flash, 0.3MP front-facing camera • 512MB RAM, 127MB internal memory, expandable memory up to 32GB with microSD • 3G,WiFi 802.11 b/g/ n,Bluetooth, GPS • 3.5mm audio jack, FM Radio • 1500 mAh battery

the consumers.” “The USP of funTab Class is the large screen display and the

new embedded applications which will give the user an enthralling experience of using this tablet. Along with this device we are also offering e-learning platform worth `1,000/-, Ear Phone worth `499/and Tablet Pouch worth `399/absoulately free for our valued customer,” he further added. Funtab Class 9.1”have brilliant 23 cm capacitive touch screen offers great viewing experience for all your movies and pictures, featuring the touch interface. funTab Class has set a new standard for High end tablets with its 1080 high resolution playback support and a 5 point Multi-touch screen for gestures. It boast of 8 Gb internal memory which can be expanded to 32 Gb and a powerful 1 Gb RAM. To bring the best gaming experince to the consumers, the tablet is equipped with 3D-G sensors with motoin sensing making the entire event an immersive affair. The tablets 3G connectivity support provides a reliable web access at a dashing speed with its 3G/EVDO Dongle support.


he tablet co y-o-y growth Research firms a the entry of 19-n launched tablets prices. Swipe Teleco Gandhi, offers A This venture has 15 crore within 4 Swipe Telec in Palo Alto and affordable table (PCs). The cocompany works managed by M of Technology Business Schoo and Shripal o operations. To k Telecom decide manufacturing cost advantage. "Players like manufacture t fridge to cellpho is a good talent arbitrage which


HCL launches another tablet for students


CL Learning, the education and learning division of HCL Infosystems, has launched a new tablet called MyEduWorld. The tablet runs on Android 4.0 operating system and is priced at `9,999. "The MyEduWorld, an interactive learning product from HCL, is a first of its kind product in the country that helps the child learn at his or her own pace at home or even while travelling," HCL said in a press release. Apart from having school curriculum mapped digital content, the product is also equipped with quiz engine, educational applications, games, educational videos and e-books for self-paced learning. Besides the school curriculum mapped digital content from KG to 12, MyEduWorld offers

a content repository of more than 6,000 visually rich 2D-3D animations, real-life examples, step-by-step illustrations and has more than 25,000 solved examples and 15,000 quizzes. MyEduWorld also has educational applications like problem solver, online encyclopedia, livevideos etc., available free of cost. Moreover to keep a track of self-learning, students have access to Assessment-Engine which is a gateway to more than 75,000 + question banks. The tablet's educational content is also available in a pen drive, Called MyEduWorld- USB Drive, the pen drive can be used on PCs and laptops Windows XP (Pro - SP2/3), Vista and Windows 7. It is priced between `1,999 to 2,699 depending on its content. MOBILITY

12/25/2012 3:15:24 PM


okia Asha 20 global market the Nokia 206 in dual-SIM variants. QWERTY device wi a dedicated Faceboo 2G connectivity, B and a battery that o The phone comes like eBuddy Chat, popular email accou as 40 free games fro Nokia is launc variant of the Asha moment for `3,499 Cyan and Orange c eve 2012. No word single-SIM variant India. The Nokia Ash Asha operating sys Xpress Browser tha by compressing data It also features Nok that enables consum without having to tu MOBILITY

Mobility News


ed applications which user an enthralling f using this tablet. his device we are also rning platform worth Phone worth `499/Pouch worth `399/ree for our valued further added. Class 9.1”have cm capacitive touch rs great viewing or all your movies featuring the touch nTab Class has set a for High end tablets 80 high resolution port and a 5 point screen for gestures. Gb internal memory expanded to 32 Gb ful 1 Gb RAM. To st gaming experince umers, the tablet is h 3D-G sensors with ng making the entire mersive affair. The onnectivity support liable web access at a d with its 3G/EVDO ort.

Swipe Telecom Unveils Tablets for India


he tablet computers segment in India has recorded a a base of technical know-how. All this factors adds to cost y-o-y growth of around 60 percent. saving," says Shripa Gandhi. Research firms attribute this growth to The money saved from the entry of 19-new vendors who have manufacturing is redirected to launched tablets in India at affordable innovation. With 12 tablets currently prices. up for sale, Swipe Telecom boasts of Swipe Telecom, founded by Shripal India's widest range of tablets. Priced Gandhi, offers Android-based tablets. between Rs 6,000-10,000 Swipe's table This venture has sold tablets worth Rs portfolio includes four variants. Indian 15 crore within 45 days of launch. first economy 3G compatible tablet, Swipe Telecom is headquartered India’s first dual-SIM tablet, dual core in Palo Alto and offers Android-based tablet, a 8 inch tablet, a fablet and a affordable tablet personal computes even a 3D tablet. Shripal spends time (PCs). The co-design team of the on market research to understand what company works out of the US and is the customer requires their tablet. managed by Massachusetts Institute The company has a target to touch of Technology (MIT) and Harvand one million customers; Shripal wants Business School alumni Sean Olson to capture 30 percent of the tablet and Shripal overlooks the Indian market in Asia by 2015. Customers operations. To keep costs low, Swipe will soon be swiping in the Middle Telecom decided to use China as a East and South Africa. Shripal wants manufacturing house to leverage the to attract tablet users in Europe and cost advantage. the US as well. "Players like Apple, Dell, and LG Not content with dolling out manufacture their products from commercial tablets, Shripal wants to fridge to cellphones in China as there Shripal Gandhi, founder, Swipe Telecom roll out a range of innovative products is a good talent pool in China, labour to cater to the needs of the education, arbitrage which can be encashed and lastly in China there is healthcare and retail sectors.

Nokia India launches dual-SIM QWERTY Asha 205 for `3,499

r students

epository of more isually rich 2D-3D real-life examples, llustrations and has 000 solved examples 15,000 quizzes. duWorld also has ational applications problem solver, e encyclopedia, lives etc., available free t. Moreover to keep ck of self-learning, nts have access Assessment-Engine h is a gateway to than 75,000 + ion banks. he tablet's content is also a pen drive, Called d- USB Drive, the n be used on PCs Windows XP (Pro ta and Windows 7. between `1,999 to ing on its content. MOBILITY

Nokia India has announced the launch of dual-SIM Asha 205 in the country


okia Asha 205 was announced for global markets last month alongside the Nokia 206 in both single-SIM and dual-SIM variants. The Nokia Asha 205 is a QWERTY device with a 2.4-inch display and a dedicated Facebook button. It comes with 2G connectivity, Bluetooth, VGA camera and a battery that offers 11 hours talk-time. The phone comes with pre-installed apps like eBuddy Chat, Twitter and support for popular email accounts such as Gmail as well as 40 free games from\ EA. Nokia is launching only the dual-SIM variant of the Asha 205 is the country at the moment for `3,499. It will be available in Cyan and Orange colours from Christmaseve 2012. No word from the company if the single-SIM variant will ever be launched in India. The Nokia Asha 205 runs on Series 40 Asha operating system and includes Nokia Xpress Browser that reduces browsing costs by compressing data transferred by up to 90%. It also features Nokia's EasySwap technology that enables consumers to change SIM cards without having to turn off the device. MOBILITY

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Nokia Asha 205 is the first phone to be launched in India with Nokia's new Slam technology, that lets users share files over Bluetooth without first having to pair their devices. Nokia Asha 205 specifications • 2.4-inch 65k colour QVGA landscape TFT display • GSM 850/ 900/ 1800/1900 • G P R S / E D G E , 2.0 mm Charger Connector • Bluetooth v2.1 with EDR, 3.5 mm AV connector • Up to 10MB free user memory; up to 32GB micro-SD card • VGA camera • QWERTY with dedicated Facebook Button • Series 40 Asha • Nokia Slam, to share content faster

• • •

and easier 113mm x 61mm x 13mm 94.0g (including battery) 25 days standby / 11 hours talk-time December 2012 | 9

12/25/2012 3:15:24 PM

Mobility News

Samsung launches number of Windows 8 Smart devices • New ATIV Smart PC and ATIV Smart PC Pro launched; offer unlimited creation even on-the-go with convertible form factor for maximum ease of use • Launches its first touch-enabled UltrabookTM, Samsung Notebook Series 5 ULTRA Touch


amsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of its Windows 8 based Smart devices in the Indian market. The Smart devices launched include the ATIV Smart PC and ATIV Smart PC Pro Series 5 ULTRA Touch, Samsung’s first touch-enabled UltrabookTM, Samsung Series 9 with 15” display and AMD based Series 5 Ultrabook. All these Windows 8 based devices will be available in the Indian market starting today. Announcing the launch of the Windows 8 based Smart devices, stated Mr. Jin Park, Vice President of IT Solutions Business at Samsung Electronics, “Our Smart devices like the ATIV Smart PC, ATIV Smart PC Pro and Samsung Notebooks deliver seamless user experiences through convergence technologies across multiple devices. With our leadership in design and technology and Microsoft’s leadership in operating systems, we are able to provide customers with smart devices that have the most beautiful design, powerful performance and ease of use.” Combining revolutionary design, the power of a notebook PC and the convenience of a tablet PC, the 11.6-inch Samsung ATIV Smart PC and ATIV Smart PC Pro are Samsung’s next set of smart devices. These provide computing power with Windows 8 functionality as well as full Windows 7 compatibility. Each device features a detachable keyboard-docking system that allows users to easily switch between a clamshell notebook PC and a tablet PC form factor. These devices allow for great mobility with maximum productivity. An advanced 10-finger multi-touch screen provides a technological leap in interactivity, surpassing the traditional two-finger touch 10 | December 2012

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features. Its enhanced sensitivity allows users to pinch-to-zoom, rotate images and scroll through pages with ease to enjoy the full capabilities of the latest entertainment applications. In addition to commonly-provided input methods, the ATIV Smart PC and ATIV Smart PC Pro are equipped with the renowned S Pen, delivering real writing and drawing experiences for maximum productivity, both on the desk and on-the-go. Just like using a pen or pencil, the WACOM digitizer pen is capable of meeting the demands of professional designers with its 1024-level pressure sensitivity. The pre-loaded S Note application accompanies the S Pen to make writing and drawing as simple and intuitive as possible. The S Player ensures seamless playback of images and videos in any format. This content is presented with Samsung’s SuperBright 11.6-inch Full HD LCD display, producing the most vivid colors and sharpness with 400nit brightness. Beautifully stylish and ultra-portable, the ATIV Smart PC and ATIV Smart PC Pro are only 9.9mm and 11.9mm thick, respectively; and there are no compromises on performance. The ATIV Smart PC Pro’s powerful Intel® Core™ i5 processor can

handle particularly demanding professional use and multimedia consumption; while the ATIV Smart PC’s Intel® Atom™ Z2760 processor is a solid match for everyday productivity tasks. Despite their compact and portable form factor, the two devices feature USB 2.0 (Smart PC), USB 3.0 (Smart PC Pro), mHDMI, miniSD and two extra USB 2.0 ports on the keyboard. To get the experience going, the ATIV Smart PC has a battery life of up to 13.5 hours, whereas its stronger sister device, the ATIV Smart PC Pro, runs up to eight hours. “With the arrival of Windows 8, use of notebook PCs is about to change, leading to a different demand from customers such as touch functionality but still maintaining the traditional common input methods such as keyboard and mouse,” stated Mr. Park. Intuitive Touchscreen for Better User Experience With the introduction of the new Windows 8 operating system, demand in touch-enabled notebook PC devices is expected to increase. To meet such demands, the Series 5 ULTRA Touch has been equipped with a 10-finger multitouchscreen – a technological leap in interactivity, surpassing traditional two-finger multitouch by providing full touch

control using all ten fingers on a clamshell notebook PC. Its enhanced sensitivity enables users to enjoy the full capabilities of the latest entertainment applications or perform complicated content editing. The Samsung Notebook Series 5 ULTRA Touch’s storage of up to 500GB provides over two times more content capacity of other UltrabookTM models. It also includes full-size HDMI port, one USB 3.0, two USB 2.0, 3-in-1 multi SD card slot, Ethernet and 1.3M webcam. Carrying a chunky notebook PC is always a big burden, especially for professionals constantly on the move. Just 16.9~19.9mm thin and 1.64kg light, the Series 5 ULTRA Touch is amazingly portable given its touch capabilities and full notebook PC functionality. To ensure consistent connection, the new device delivers up to 6.7 hours of power on a single charge so customers can stay focused on their movie or work. In addition, Samsung’s Battery Life Plus technology extends the overall battery life of up to 1,500 cycles/ 3 years. The new 15” Series 9 measures only 14.9mm and weighs just 1.65kg. It is priced at `107,990/- Samsung today also announced the launch of its Series 5 Ultrabook (Series 5 535U4C) with AMD Quad Core processor. It is priced at `43,990/-. With the launch of the new Windows 8 based Ultrabooks, Samsung has a range of 4 Ultrabooks and 30 Notebooks in its product portfolio. While the Ultrabook range is priced between `43,990/- to `64,990/-, the Notebook range is priced up to `107,990/- . “We are looking at Ultrabooks and tablet PCs as being major growth drivers for our Notebook business which is expected to grow by over 50% next year”, states Mr. Uday Bhat, Director, Samsung IT Business. MOBILITY

12/25/2012 3:15:25 PM


peria E is and co priced s that is engin simplicity. Av black, white Xperia E boasts o HD Voice quality phone calls clear before. It also fea cancellation th out background consumers can h clear conversatio environment. Xperia E ha designed to let stay on top of cos consumption. usage applicatio how much is b and the extend mode increases time up to 4 ti the screen has b mode for a fe Wi-Fi and data be disabled and inactive to save b and messaging normal. Once yo the device up fr are back to norm It will also b version – Xperia can easily switch one touch to stay plan.


G Electronics smartphone in L-Series smartphon core processor, a 4 mAh battery, this of a traditional sm smartphone experie Built with a sl metal streak, the O the trail of its pred L-series smartpho and L7, the Optim five primary elem comfortable grip, F slimmer look, Seam arrangement of key utilizing metallic ac that naturally draws President South We MOBILITY

Mobility News

with convertible otebook Series 5

ing all ten fingers amshell notebook nhanced sensitivity sers to enjoy the lities of the latest ent applications or omplicated content

amsung Notebook TRA Touch’s storage 00GB provides over more content capacity trabookTM models. udes full-size HDMI USB 3.0, two USB multi SD card slot, nd 1.3M webcam. chunky notebook ays a big burden, for professionals on the move. Just m thin and 1.64kg ies 5 ULTRA Touch y portable given apabilities and full C functionality. To istent connection, vice delivers up to power on a single ustomers can stay heir movie or work. Samsung’s Battery hnology extends the y life of up to 1,500 s. w 15” Series 9 nly 14.9mm and 1.65kg. It is priced /- Samsung today ced the launch of Ultrabook (Series 5 h AMD Quad Core s priced at `43,990/-. unch of the new based Ultrabooks, as a range of 4 and 30 Notebooks ct portfolio. While ok range is priced ,990/- to `64,990/-, k range is priced up - . “We are looking s and tablet PCs as growth drivers for k business which is grow by over 50% ates Mr. Uday Bhat, msung IT Business. MOBILITY

Sony intros Xperia E


peria E is a compact and competitively priced smartphone that is engineered for simplicity. Available in black, white and pink, Xperia E boasts outstanding HD Voice quality that makes phone calls clearer than ever before. It also features noise cancellation that filters out background noise so consumers can hold crystal clear conversations in any environment. Xperia E has also been designed to let consumers stay on top of cost and power consumption. The data usage application monitors how much is being spent and the extended standby mode increases the standby time up to 4 times. When the screen has been in sleep mode for a few minutes, Wi-Fi and data traffic will be disabled and most applications will be inactive to save battery life. However, calling and messaging will continue to work as normal. Once you touch the screen to wake the device up from standby, all functions are back to normal. It will also be available in a dual SIM version – Xperia Edual – so that consumers can easily switch between tariffs with just one touch to stay on the most cost effective plan.

“Consumers looking to take their first steps into the world of Xperia smartphones would be well advised to look at Xperia E or Xperia E dual. They are perfect for those seeking affordable access to the quality and functionality more traditionally associated with high-end Android smartphones,” said Calum MacDougall, Director Xperia Marketing at Sony Mobile Communications. Xperia E comes equipped with superior sound quality with the in-built

“WALKMAN®” application that includes xLOUD™ audio technology, 3D surround sound and a manual equalizer. With access to millions of music tracks1 from the cloud based streaming service, Music Unlimited from Sony Entertainment Network2, consumers can also easily view and share their content on TV, tablet and PC with DLNA wireless connectivity. Xperia E will launch on Android 4.1 (Jelly Bean) for the latest Android user experience.

LG launches Optimus L9


G Electronics has launched LG Optimus L9 smartphone in India. It is the addition in the L-Series smartphones from LG. With a 1 Ghz dualcore processor, a 4.7-inch IPS display and a 2150 mAh battery, this phone transcends the confines of a traditional smartphone to deliver the optimal smartphone experience. Built with a sleek, chic frame of only 9.1mm metal streak, the Optimus L9 effortlessly follows the trail of its predecessors. Like the other popular L-series smartphones, such as the Optimus L5 and L7, the Optimus L9 too is designed around five primary elements, Modern Square Style for comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws the user’s attention. Soon Kwon, President South West Asia Region & MD, LG India, said, MOBILITY

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Soon Kwon, President South West Asia Region & MD, LG India

“Smartphones today have become an essential part of life. People see it as an extension of themselves. Smartphones have come a long way from where they had started and today’s smartphones are a far cry from their bulky ancestors. LG Optimus L9 has been designed in a way that it can cater to every need of smart consumers who demands a powerhouse of style, performance and efficiency in their smartphones.” LG Optimus L9 phone comes with new features, like the QuickTranslator app which instantly translates foreign words and phrases into English. The smartphone also features LG’s QuickMemo, a smartphone experience with powerful note-taking capabilities that lets users add commentary, notes and drawings to screenshots with a few swipes of a finger, then share them with friends and family via social media and email. December 2012 | 11

12/25/2012 3:15:25 PM

Mobility Interview

”Government lacks action towards Indian manufacturing in Telecom” At a time when the Government of India has issued a policy paper which clearly states what is known as Preferential Market Access or PMA, the government has not done much to actually implement the same. Mobility magazine interacts with Mr. Ashok K. Aggarwal, DG, TEMA on the issue of India manufacturing and how serious is the government’s will on this? Q (1) What is the core focus of activities for TEMA? Please share your long term and short term objectives? The Core focus of the activities of TEMA are aimed at the development of Indian Manufacturing Sector including Innovation, R&D, Creation of IPR and the growth of Indian products in the Indian Telecom Sector. With that in mind, we have been pursuing at all levels in Govt. of India to bring in a conducive environment for the development of this Industry hitherto totally neglected by the Govt. Q No. 2. While TEMA and such organizations have tried to make a strong case for local manufacturing of telecom equipment, nothing major has happened in India. How can things change in the near future? The support of the Government for the telecom equipment manufacturing sector has been disappointing ever since the telecom sector started growing with the introduction of Mobile Telephony. On one hand the telecom service sector has grown manifold in the last one decade, on the other hand the manufacturing sector is still languishing at the initial stages itself. Despite the Government policy announcement from time to time (NTP -94, NTP – 99 PMA & now NTP – 2012) and the concerns raised by the Hon’ble Prime Minister in this regard on various forums over the last several years, no concrete steps have been sincerely initiated to understand & address the woes of the 12 | December 2012

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12/25/2012 3:15:27 PM

manufacturing sec But the hard got totally neglect vendors. As a result, o operators have, by foreign countries t rise to serious sec rendering Indian t zero scope to com in near future prov • List of ‘S identified a • Identified divided into in the netw • Identificati Committee from DOT, major stake • Items und only from extending t progressive • Indian Man in India wi Promoters • Furthermor majority of are Indian 51% equity • It will resu of almost Manufactu tune with t • It will ultim the manufa IPR creatio nation prog • The Indian large fully s the domina

Q No.3 How does players which hav Indian soil? There is basic players. As such, issues which are f have virtually laid No.2 in the world a non cohesive polic as a catalyst in off global players with them. This has a could have come f

Q No.4 What mo order to encourag in India and then The onus of Manufacturing Se MOBILITY

Mobility Interview

tion ac-

Government policy paper hat is known et Access or has not done plement the ine interacts . Aggarwal, sue of India ow serious is on this?

s of activities for g term and short

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manufacturing sector. But the hard reality is that the manufacturing sector has got totally neglected and completely manoeuvred by the foreign vendors. As a result, over the last one decade, the private telecom operators have, by and large, inducted equipment supplied by foreign countries to the extent of almost 100 %, not only giving rise to serious security threats to the nation but also virtually rendering Indian telecom Companies out of business with a near zero scope to compete and enter the market. Things can change in near future provided: • List of ‘Security Sensitive Network Products’ to be identified and notified by DOT. • Identified ‘Security Sensitive Network Products’ be divided into 4 to 5 Groups depending upon the criticality in the network from a national security perspective. • Identification and priority grading be done by a Committee constituted by the DOT with representations from DOT, Manufacturing Sector and a couple of other major stakeholders. • Items under group ‘1’ to be mandated to be procured only from “Indian Manufacturers” in the Ist year, extending to Group 2,3 and so on in the subsequent years progressively. • Indian Manufacturers would mean a company registered in India with equity of not less than 51% held by Indian Promoters who are also Indian Nationals. • Furthermore, its Chairman, Managing Director, and majority of Directors on the Board of the said company are Indian Nationals holding representative character of 51% equity holders. • It will result in Indian development and manufacturing of almost all critical telecom products by Indian Manufacturers over a period of next 4 to 5 years time in tune with the NTP 2012 vision.’ • It will ultimately result in an all inclusive development of the manufacturing industry not only in R&D, design and IPR creation but also address Security concerns of the nation progressively. • The Indian Telecom Network can thus become by and large fully secured over a period of next 4 to 5 years with the dominance of Indian made equipments by Indians. Q No.3 How does an organization like TEMA fight with global players which have established themselves quite strongly on Indian soil? There is basically no fight of our Organization with global players. As such, our fight is with the Government on policy issues which are favorably inclined to help global players who have virtually laid a siege on this huge Indian market ranked as No.2 in the world at the cost of real Indian Manufacturers. These non cohesive policies and the prevailing Tax structure have acted as a catalyst in offering the Indian market on a platter to these global players with both direct and indirect support accruing to them. This has also virtually wiped out the competition which could have come from Indian companies. Q No.4 What more can be done from the government side in order to encourage local manufacturing of telecom equipment in India and then promoting it as well? The onus of providing a thrust to the Indian Telecom Manufacturing Sector lies on the Government which has been MOBILITY

Mobility dec2012.indd 13

showing lip service to this segment of the telecom industry but has actually done nothing to put it on track. In fact, various policy decisions like Zero Customs Duty on import of equipment of the Govt. over the last two decades have resulted in not only helping the foreign manufacturers keep growing at a rapid pace but also a slow death for Indian manufacturers. We have suggested the following things to the Government: • Putting in place an appropriate mechanism to support funding and promotion of domestic R&D, IPR creation and Product development in a time bound manner. • The preferential market access referred to in the NTP 2012 need to be objectively framed at the earliest to ensure that real Indian Products start getting market access to help us in finally achieving our cherished dream of making India a global Telecom Equipment Manufacturing Hub by 2020. Q No.5 We have heard about the government's PMA policy. What has happened on the ground level? is there any preference which is being actually given to Indian manufacturers today? The PMA Policy of Government of India was announced in February, 2012 which envisages preference in procurement to domestically manufactured products for all Govt. purchases and for products which could have security implications in the country. However, we are quite disappointed that this policy has not been implemented as of date and as per the Industry reports the DOT is planning to make it effective with effect from 1st April, 2013 thereby losing more than a year. Whilst the Govt. has issued the list of products which will fall under the ambit of this policy for all Govt. purchases, they are still to notify the list of security sensitive products to be covered under the policy. This is despite that fact that the Preferential Market Access Policy in the present envisaged format where Domestically Manufactured Products are defined on the basis of ‘Value Addition’ criteria in the country is a misconceived initiative of the Government. We have been expressing this on all forums since then. The basic concept of Value Addition as such, does not benefit Indian companies at all. The definition of domestically manufactured product has to be first adopted properly as suggested above so that the real benefit accrues to Domestic Products. Q No.6 How can things change for those manufacturers who have Indian manufacturing right into their core focus? Things can change quickly for those manufacturers who have Indian Manufacturing rights in India through their own focus as they are sitting on the fence and only need one shot to enter the market. Some of the challenges having faced by these companies and which need to be taken care of by the Government are: a) Government’s ‘WILL’ to crack a whip to break the nexus between few dominant telecom operators and a few foreign telecom equipment suppliers. b) Proper Definition of domestically manufactured products as suggested above. c) Policy intervention as enumerated herein above d) Thwart suitably the intense lobbying against their interest by foreign telecom equipment manufacturers, trade associations of US and other countries. e) Timely and effective steps to promote domestic products in a time bound manner in pursuit of the objectives and targets laid down in NTP-2012

December 2012 | 13

12/25/2012 3:15:27 PM

Cover Story


s more and m better and m primary fact further ahead on the In today’s busin unprecedented popu Android imitators. H innumerable comm military programs th over 20 years. Becau show strong growth enterprise m That specialty task-orie an incr applicati selecting to the goa

Tablets Betting Big on Applications 14 | December 2012

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12/25/2012 3:15:28 PM

tools manageable and applications that business initiatives. Initially, busin in the commercial focused on perso tools, which were allowed users to exp Now, major s are taking the tab embracing the m where users want to As media tablets common in busines other business appli looking to sell table software. According to Head of Alliance Motion, India, the MOBILITY

Cover Story



s more and more vendors are venturing into the Tablet space, better and more efficient applications are set to become the Applications like ‘Traff-i-cop’ for public primary factor which is going to push the tablet segment administration, 'MphRx Connect’ further ahead on the path towards growth and glory. In today’s business environment, Tablet computers are enjoying for hospitals, ‘India Property’ for unprecedented popularity thanks, in part to the iPad and its countless infrastructure etc. are some of the Android imitators. However, one cannot disregard the influence of innumerable commercial enterprise, public safety operations and applications that are helping increase military programs that have been utilizing Windows-based tablets for the efficiency of the employees over 20 years. Because of this, the tablet form factor will continue to show strong growth, not only with consumers, but also in the mobile which in turn is benefiting the endenterprise market. customers. That's because mobile computing has evolved from a specialty item to an absolute requirement for productive, task-oriented, and customer-focused employees. As growing significantly and the market has great potential to grow in an increasing number of businesses deploy office both the developed and emerging markets. “According to Gartner, applications to their mobile workforce, they realize that the worldwide tablet sales stood around 54.8 million units in 2011, selecting the right computer to support the task is critical up by 181% from 2010, and are expected to surpass 208 million to the goal of putting the right person in the right place units by 2014. This highlights the immense potential that this new at the right time with the right product segment entails for consumers across segments. Research information. This objective InMotion is committed to the PlayBook platform and we are excited requires mobile computing by our customers’ reaction to PlayBook OS 2.0. With immense that incorporates advanced competition from other players in the applications space, at RIM communications technology, we have consistently focused on providing the best of apps coupled effectively interfaces with an with simplified user experience which is also a differentiator for our array of remotely accessible tablet offering. Various applications for the PlayBook like BlackBerry company systems in support of Bridge are helping customers get the most out of the PlayBook every the mobile work, and withstands day.Thousands of new apps have been added to BlackBerry World™, harsh environments and rough (erstwhile BlackBerry AppWorld) (including a range of Android® apps that will run on the BlackBerry PlayBook), a new Video Store treatment. Business applications for the (US only at launch) and enhanced web browsing capabilities are also available,” she explains. i P a d Also, other applications like Zomato, a n d MakeMytrip, Meru Cabs etc. are some other of the utility apps that provide customers tablet the ease of using these services from devices anywhere in the country. Increasing are moving such utility- based applications on the beyond the BlackBerry World that provide ease in first wave the day-to-day activities of people will of personal help attract more customers. productivity As being put by Nafis Kazim, Chief tools t o w a r d s Operating Officer, Shyam Networks manageable and secure enterprise Limited, applications hold a lot of applications that support major importance when it comes to driving business initiatives. value for the end customer. “With Initially, business applications Annie Mathew, Head the tablet segment gaining a lot of in the commercial app stores were of Alliances, Research importance, tablet applications are set In Motion, India focused on personal productivity to further drive the acceptance of these tools, which were inexpensive and “According to Gartner, the products in the market. We have clearly allowed users to experiment liberally. worldwide tablet sales stood around defined and optimized our product Now, major software vendors 54.8 million units in 2011, up by range for segment specific applications are taking the tablet seriously and 181% from 2010, and are expected on education, manufacturing, retail, embracing the market, following to surpass 208 million units by banking, entertainment etc. and hence, where users want to take the platform. 2014. This highlights the immense we are providing content driven tablet As media tablets become more potential that this new product applications such as focused applications common in business, ERP, CRM and segment entails for consumers on entertainment in association with other business application vendors are across segments.” Hungama,” he explained. looking to sell tablet versions of their Shashin Devsare, Executive software. Director, Karbonn Mobiles asserts that According to Annie Mathew, the mobility driven tablet application Head of Alliances, Research In eco-system is getting bigger day by day. Motion, India, the tablet market is MOBILITY

Mobility dec2012.indd 15

December 2012 | 15

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Cover Story

experience. Businesses also need to “At Karbonn Mobiles our major thrust understand the difference between an area is based on the customization of enterprise and a consumer application, applications as per the tablet hardware and have a decision framework to specifications. Our key concern also select them. lays emphasis upon creating utility and By 2016, more than 900 million in-built gaming applications which are tablets will be in the hands of users. As aimed towards providing the users an more consumers buy them, they then enriching experience that is especially tend to bring them to the workplace keyed in for dual-core processors,” he and use them for their jobs – often adds on. led by executives. Leaders are finding legitimate business use and redefining The Tablet Verticals processes for ‘ready at hand’ moments Annie Mathew from Research In Nafis Kazim, Chief where other computer types are not as Motion says that the BlackBerry World Operating Officer, well adapted. is just getting bigger and better by Shyam Networks CEOs often prefer tablets for the day. BlackBerry applications are Limited distributing material for board of diversifying and getting deployed by “With the tablet segment gaining a lot directors meetings. Salespeople are organizations in verticals like public of importance, tablet applications are using them in client-facing situations; welfare, healthcare, infrastructure etc. set to further drive the acceptance sales configuration tools help close to name a few. Applications like ‘Traff-iof these products in the market. We more business and reduce error rates; cop’ for public administration, 'MphRx have clearly defined and optimized sales and marketing leaders are using Connect’ for hospitals, ‘India Property’ our product range for segment them as dashboards to their business; for infrastructure etc. are some of the specific applications on education, and marketers are designing campaigns applications that are helping increase manufacturing, retail, banking, around them. Doctors and nurses are the efficiency of the employees which in entertainment etc.” carrying them; they are even being used turn is benefiting the end- customers. on the manufacturing floor. Nafis Kazim from Shyam Networks Research In Motion currently holds says that localized application one tablet, BlackBerry PlayBook with two development surely holds the key when version viz. 32 GB and 64 GB. The Indian it comes to penetrating the Indian market. “Today we already have a lot of tablet penetration in the market is considered to be an evolving market for tablet PCs. According metro locations of the country, but as we move ahead and target to Cybermedia September 2012 report, India has recorded over 60 per the non metro locations, more and more end customers would want cent increase in the sales of tablet PCs compared to the previous quarter. to have those localized applications in order to get going with their With this increase in the demand of tablet PCs, Research In Motion is tablets. Hence, specific applications related with farming, weather, trying to meet the demand and supply chain. “For us, pushing tablets in the non-metro locations of the country agriculture, handicrafts etc would make their life easier and also depends upon creating specific language adaption, and creating and make them adopt tablet segment in an easy manner,” he avers. Shashin Devsare from Karbonn Mobiles says that the application delivering content through entertainment applications like Saavan eco-sphere is a very important entity of operations at Karbonn Music and NexGTV integration,” explains, Shashin Devsare from Mobiles. “We as an endeavour seek to customize utility applications Karbonn Mobiles. In coming times, Karbonn Mobiles’ concentration will be to of the likes of JustDial, PayTM and POPI along with developing entertainment applications like NexGTV and Saavan Music, focus on voice enabled tablets, creation of voice tabs for guidance, Informative applications like Economic Times, Google Currents concentration on latest processors, operating systems and and Times of India, Social Networking applications like Whatsapp differentiated hardware configuration. Also, going forward, we seek and Facebook to target different genres. We also seek to develop to create a pertinent environment for data bundling and creating special gaming apps which ensure pertinent usage of the Dual-Core customised applications for different genres. Combined sales of tablets and smartphones will be 44 capabilities of the range of Karbonn Mobile phones,” he informs. Success lies in how the vendor re-factors the apps in a meaningful percent bigger than the PC market in 2011, according to Gartner way, rather than just duplicating the traditional desktop or browser predictions. By the end of 2014, the installed base of devices based on new lightweight mobile operating systems like Apple iOS, Google Android and Microsoft Windows 8 will exceed the total installed base End customers would want to have of all PC based systems. those localized applications in order According to Gartner, the top 10 commercial business application categories for tablet devices are: to get going with their tablets. • Sales automation systems for customer collateral, sales Hence, specific applications related presentations, and ordering systems • Business intelligence: analytical and performance applications with farming, weather, agriculture, with management dashboards handicrafts etc would make their life • Containerised email to separate corporate messaging environments from personal email easier and also make them adopt tablet • Collaboration applications for meetings segment in an easy manner • File utilities for sharing and document distribution 16 | December 2012

Mobility dec2012.indd 16


12/25/2012 3:15:30 PM

• General co CRM, ERP, • Medical sup therapists • Hosted virt operations environmen • Social netw insight • Board book

Growth Factors The anticipated several factors that Other growth facto market where condi and functionality. The most obvio of a physical keypad of smartphone tec accustomed to tou applications and p and retrieval. Furthe applications to inco user interfaces. From an oper worker can easily u hand, whereas usin that it be placed on Tablets are compa mounted in a vehicl works best for mob like smartphones pr but their displays ar operations or for p the mobile worker. And most impor to water, dust, shoc designed for the ty

An endeavo application PayTM and entertainme NexGTV and application Google Curr Social Netw Whatsapp a different ge develop spe ensure perti capabilities Mobile phon MOBILITY

Mobility Application

esses also need to ference between an nsumer application, ion framework to

e than 900 million e hands of users. As uy them, they then m to the workplace their jobs – often Leaders are finding use and redefining y at hand’ moments uter types are not as

prefer tablets for ial for board of s. Salespeople are nt-facing situations; n tools help close reduce error rates; g leaders are using s to their business; esigning campaigns tors and nurses are are even being used ng floor. otion currently holds ry PlayBook with two nd 64 GB. The Indian ablet PCs. According recorded over 60 per the previous quarter. esearch In Motion is

ations of the country n, and creating and cations like Saavan ashin Devsare from

entration will be to e tabs for guidance, ting systems and ng forward, we seek ndling and creating

hones will be 44 cording to Gartner ase of devices based Apple iOS, Google e total installed base

business application

er collateral, sales

rmance applications

rporate messaging

stribution MOBILITY

• General corporate/government enterprise applications for CRM, ERP, SCM and messaging • Medical support systems for doctors, nurses, and physical therapists • Hosted virtual desktop agents to provide secure remote operations of traditional desktop applications and environments • Social networking applications with intelligent business insight • Board books for secure document and report distribution Growth Factors The anticipated increase in the deployment of tablets is based on several factors that are common to the tablet form factor in general. Other growth factors relate specifically to the rugged sector of the market where conditions determine the correct balance of portability and functionality. The most obvious characteristic that sets tablets apart is the lack of a physical keypad for data input. However, the widespread nature of smartphone technology means users are now accustomed to touch-screen technology to operate applications and perform functions like data entry and retrieval. Further, developers are skilled at writing applications to incorporate these faster, more-efficient user interfaces. From an operational perspective, a standing worker can easily use a tablet while holding it in one hand, whereas using a notebook computer requires that it be placed on a surface for keyboard utilization. Tablets are compact and take up less space when mounted in a vehicle. And they offer a display size that works best for mobile employees. Handheld devices like smartphones provide a high degree of portability, but their displays are often too small for efficient field operations or for presenting complex information to the mobile worker. And most importantly, in addition to their resistance to water, dust, shock, and vibration, rugged tablets are designed for the type of work performed by mobile

An endeavour seek to customize utility applications of the likes of JustDial, PayTM and POPI along with developing entertainment applications like NexGTV and Saavan Music, Informative applications like Economic Times, Google Currents and Times of India, Social Networking applications like Whatsapp and Facebook to target different genres. We also seek to develop special gaming apps which ensure pertinent usage of the Dual-Core capabilities of the range of Karbonn Mobile phones MOBILITY

Mobility dec2012.indd 17

CEOs often prefer tablets for distributing material for board of directors meetings. Salespeople are using them in client-facing situations; sales configuration tools help close more business and reduce error rates; sales and marketing leaders are using them as dashboards to their business; and marketers are designing campaigns around them. employees. Generally speaking, these employees are dispatched to the field to perform specific tasks, and will often run only one application at a time. Performing these assigned tasks is facilitated

Shashin Devsare, Executive Director, Karbonn Mobiles

“At Karbonn Mobiles our major thrust area is based on the customization of applications as per the tablet hardware specifications. Our key concern also lays emphasis upon creating utility and in-built gaming applications which are aimed towards providing the users an enriching experience that is especially keyed in for dual-core processors.”

by an array of communications tools, including access to broadband internet, Wi-Fi service, Bluetooth connections for peripherals, and global positioning. These integrated systems are designed to function in rugged environments and adverse conditions. Adding computer power has adverse impacts on battery life and the amount of heat that is generated and must be dissipated. Radios draw a significant amount of power, especially when transmitting, which increases battery heat. Thus, tablet designs make trades between weight and total available battery capacity, selection of battery chemistries, thermal design, and power management to optimize user performance. The growth in the use of rugged tablets depends on achieving the right balance of capabilities and performance characteristics for the type of work our customers perform and the kind of environment they operate in. Finally, tablet growth will also be driven by business results. Businesses that embrace mobile computing report a gain in efficiency because they can reduce the amount of time or number of people needed to perform specific tasks. This lowers cost and often improves their customer satisfaction ratings. Increasingly, businesses are achieving a lower total cost of ownership for rugged tablets compared to consumer-grade products such as the iPad because of the significantly higher failure rates of non-rugged hardware.

December 2012 | 17

12/25/2012 3:15:32 PM

Trends in Convergence

Today’s Communication friendly enterprise community is looking at different cost effective ways to enable communication

Alternate Mobile Communications 18 | December 2012

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oday the commun outside and keep private G designed. Unfortun convenient that em mobile when both building, which imp There are so warriors�, but they of Wireless LAN te dual-mode (WLAN there is a significan MOBILITY

Trends in Convergence



oday there is a need for mobile communications which is outside the office environment and keeping this need in mind, private GSM networks are being designed. Unfortunately GSM phones are so convenient that employees call each other’s mobile when both parties are in the same building, which impacts on the phone bill. There are solutions for “corridor warriors”, but they rely on a combination of Wireless LAN technology and the use of dual-mode (WLAN and GSM) phones, so there is a significant investment cost. MOBILITY

Mobility dec2012.indd 19

Mobile Network Operators (MNOs) have reacted to the broad threat posed by wireless VoIP and they are marketing new services based on existing and new technologies. In today’s scenario, a significant percentage of the average workforce has a 2G or 2.5G mobile phone and for employees the benefits of ‘anywhere, anytime’ communications outside the office outweigh the high cost of cellular telephony. Companies are prepared to pay a premium for road warrior calls, but their use by so-called corridor warriors is wasteful and it can add up to a significant percentage of the bill received every month. An ideal solution would allow these legacy devices to become PBX extensions, TDM or IP, when a road warrior walks into the office. This means that the mobility benefits would not only continue, they would be enhanced by the functionality of the corporate PBX, and internal calls would bypass the cellular network reducing or eliminating call costs. The result would be one preferred ‘anywhere, anytime’ device, and the ‘where’ would include the office environment. Moreover it would ideally be realized without the need to invest in new dual-mode phones. At present, there is a lot of hype and confusion about fixed-mobile convergence (FMC) and the benefits of dual-mode (WLAN / GSM) phones. The business proposition is the ability to make lowcost VoIP calls from fixed locations, i.e. homes, hot spots and offices that have engineered their WLAN to transport voice traffic. This development can also be used to intercept calls made from mobiles when both parties are in the same office building. Intelligence in the IP infrastructure can detect the presence of both parties and will transfer what would have been an external cellular call to an internal VoIP call. In addition, dual-mode phones will select the strongest signal, which will normally be that of the WLAN when in the office building or campus. In both cases the process is transparent to the user: calls are made in the same way. However, what the market wants is the ability to use their mobile phones in homes and offices and to be charged at fixed line rates. Dualmode phones are one way of realizing this objective, but there are others, as this paper will demonstrate. MNO’s have responded to the threat of wireless VoIP in a variety of ways. There are so-called zoned services for homes and flatrate pricing deals for all calls made within an organization. In addition, the industry is currently promoting the use of small mobile network cells in offices that provide coverage

within the office environment and supplement the macro GSM network. A third development has emerged from the migration of mobile network cores to IP and involves the deployment of UMA (Unlicensed Mobile Access) services using unregulated spectrum such as Wi-Fi and Bluetooth. And a fourth is a service bundle which provides free calls to parties who are on the same cellular network. A key element of the MNOs FMC proposition is the ability to move seamlessly between fixed line (WLAN) locations and mobile (GSM) networks. The objective is to

The mobility benefits would not only continue, they would be enhanced by the functionality of the corporate PBX, and internal calls would bypass the cellular network reducing or eliminating call costs. generate the perception that there is a single network and dissolve the difference between communicating in local and wide area networks. UMA realises this objective, but UMA services are thin on the ground and a UMA client device is required. Moreover, the technology is used to carry VoIP traffic back over the cellular network, so there is an additional charge. Seamless handover can also be realised using a public or private network server and client software. However, right now seamless handover looks like a solution that’s searching for a problem. New Service Models One model focuses on Voice over IP (VoIP) and the deployment of WLANs in offices, homes and hot spots. Another extends the GSM network into the office using micro-cells (aka femtocells), the sales proposition being free internal calls using regular mobile phones. A third is UMA and a fourth is flat rate pricing. The first approach is data-centric and it represents the extrapolation of a technology designed to handle one task (data) being used for something else (voice). The data-centric model is predicated on engineering WLANs for VoIP. In this case the communications device has to be a dual-mode (WLAN / GSM) phone, so a significant investment in new handsets and in additional WLAN hardware is required and a lot of internal GSM calls would have to be made before these costs could be justified. December 2012 | 19

12/25/2012 3:15:32 PM

Mobility Trends

Mobility Trends for 2013

The emergence of a "New Consumer Economy"


e live in a world where consumers can buy just one song from an album, rent a car or a meeting room by the hour and purchase a single TV episode. It is a changed world, where people routinely buy or rent products and services at a very granular level - and they are becoming used to the idea. In 2013, we will start to see some of this thinking infiltrating the mobile world with more examples of application-centric, fine-grained data plans. "Buckets" of data have always been tricky, but people will understand data plans that give you 50 hours of Internet browsing, ten hours of video streaming or unlimited social media. And operators will have to be ready for this and package their mobile data provision differently, but those that do can ride the wave of this 'New Consumer Economy'. Policy Engagement Up until now operators have been

20 | December 2012

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12/25/2012 3:15:32 PM

focused on simple p traffic such as block engagement, on the richer and more with users that are will receive price pla based on how and content and networ

Mobile which wil and more will be th many will used for 3 there will innovativ MOBILITY

Mobility Trends

The network will start to act more like a guide, delivering a 'curated' experience to users, via real time, multi modal interactions that lend to easy adoption of new and contextually relevant services. In summary, the goal of policy engagement is to make these offers easy to understand, easy to adopt and easy to manage for users leading to greater monetization of data services for operators.

d where consumers one song from an car or a meeting purchase a single anged world, where rent products and ular level - and they e idea. art to see some of g the mobile world application-centric, . "Buckets" of data ky, but people will that give you 50 wsing, ten hours of mited social media. have to be ready for mobile data provision hat do can ride the umer Economy'.

focused on simple policy enforcement of data traffic such as blocking, throttling etc. Policy engagement, on the other hand, focuses on richer and more meaningful interactions with users that are consuming data. Users will receive price plan offers and promotions based on how and when they interact with content and network services.

Mobile data pricing to diversify Mobile data pricing will diversify in 2013, which will make the market more complicated and more interesting. One of the reasons for this will be the increase in 4G adoption. Although many will keep with similar pricing strategies used for 3G, for fear of alienating subscribers there will be operators globally who adopt more innovative ways of pricing their 4G data. This has already been demonstrated in the US, where one regional operator has reported success with a lower-cost 'no frills' application-based data plan with a timelimited video streaming allowance. This has allowed the operator to upsell video passes on a daily, weekly or monthly basis, resulting in extra revenue from users who want to upgrade while reducing network traffic from those who are not interested in video enough to pay for it. This is all against the backdrop of regulators globally keeping an increasingly close eye on mobile data pricing and plans, meaning that leftfield decisions in some regions could force pricing innovation even if it is not currently planned. Monetization opportunities of overthe-top content have appeared at the top of analysts' predictions for some time now; nevertheless, there have been very few real and conclusive success stories so far. In developing countries, however, both sets of players are looking for ways to attract users and gain quicker service adoption as

Mobile data pricing will diversify in 2013, which will make the market more complicated and more interesting. One of the reasons for this will be the increase in 4G adoption. Although many will keep with similar pricing strategies used for 3G, for fear of alienating subscribers there will be operators globally who adopt more innovative ways of pricing their 4G data

erators have been MOBILITY


Mobility dec2012.indd 21

the business growth will primarily come from mobile. Mobile, actionable data dominates Gartner's 2013 tech trends Mobile device management, HTML5, personal clouds and actionable data will be among the key disruptive forces in 2013 for companies Mobile devices, applications, cloud and big data companies can actually use for strategic advantage are the headliners for Gartner's top technology trends for 2013. Windows 8 will bring 140 form factors to market. The theme for 2013---according to Gartner---is that the information technology department has to navigate cloud, social, mobility and information as those trends play off of each other. Mobile as the top two picks isn't all that surprising. Most technology execs here have bring your own device on the brain. Mobile device management is top of mind too. Meanwhile, employees are bringing all sorts of devices to work. That trend could get worse since Windows 8 will bring 140 form factors to market. Android and iOS will dominate smartphones, but Windows Phone will gain "substantial share." For tech execs, the actual players don't manage. They have to get a handle on securing data and managing choice. • Android shipments will top iOS on tablets. • Windows 8 will be an option for enterprises more than individuals. • Enterprise app developers will see Windows tablets as a target device in 2013. • HTML5 will be the mainstream enterprise app vehicle. • Companies will have to exploit three different architectures for mobile apps. • Private app stores from enterprises will balloon. RIM is betting on such a move. Personal clouds will also play into the mobility theme for enterprises. In other areas, the Internet of things will digitize all businesses. The challenge will be making sense of all the data from image recognition, embedded sensors and other information related by physical objects. And by the year 2015, 70 percent of companies will have one executive in charge of overseeing Internet-connected devices and objects. The payoff will be in the supply chain, control and information services. December 2012 | 21

12/25/2012 3:15:33 PM

Mobility Analysis

Enterprise Mobility in Secured Clo

More and more enterprise are looking at secured cloud environments when it co driving their mobility strategy 22 | December 2012

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12/25/2012 3:15:39 PM


Mobility Analysis


here is no doubt that Cloud computing services can deliver clear cut benefits to a host of companies, offering an outsourced, elastic, pay-as-you-go computing infrastructure. But on the other hand, there is skepticism when it comes to securing the cloud infrastructure for an enterprise. Just as the benefits are obvious, however, so too are the security concerns. When outsourcing data storage, applications and infrastructures to cloud service providers, how do organizations ensure that sensitive data remains secured? How do companies remain in control of critical information assets and compliant with all mandates and policies?

Secured Cloud

ud environments when it comes to MOBILITY


Mobility dec2012.indd 23

Risks to Data in Cloud Adoption Today, issues of risk, data privacy, and compliance are the chief inhibitors to most organizations’ adoption of cloud services. In fact, Gartner Group identifies data location risk, risk of data loss, and data security risk as three of the top five barriers to cloud adoption. While security can be seen as an obstacle to the broad adoption of cloud computing, it can in fact be an enabler. By finding a way to effectively safeguard data in the cloud, enterprises can begin to fully maximize the business potential of cloud offerings. The “virtual” nature of the cloud removes many of the physical work-flow and perimeter-based control points to contain sensitive information. Therefore, it is essential that cloud security platforms take on a data-centric approach. Enterprises are looking at security solutions that can fully leverage the business benefits of cloud environments—while ensuring trust, compliance, and privacy. Security solutions that offer intelligent, data-centric solutions that persistently protect data throughout the information lifecycle and evolve to support changing cloud delivery models—from today’s SaaS and private clouds, to the evolving demands of hybrid and public clouds. Today’s enterprise IT managers and CIOs are looking at cloud security solutions that can deliver broad set of solutions that enable both enterprises and cloud providers to protect data in the cloud. Hence, solutions that offer features including central key and policy management, robust encryption support, flexible integration, and more—that make cryptography as a service practical, efficient, and secure re being evaluated at various levels. Ensuring that only authorized users gain access to cloud-based resources is critical for cloud providers and enterprises. Providers need to ensure proper access controls for

The “virtual” nature of the cloud removes many of the physical workflow and perimeter-based control points to contain sensitive information. Therefore, it is essential that cloud security platforms take on a datacentric approach. users at client sites, and for administrators within the service provider’s organization. Any cryptographic system and trust in the protected data is only as strong as the underlying protection of the keys used to encrypt data. A centralized, hardened security appliance manages cryptographic keys, access control, and other security policies. In addition, a virtualized instance of this appliance is deployed in the cloud to replicate policies and security enforcement on the data. Security administrators can dictate policy based on business content, documents, and folders in order to ensure only authorized users and groups access sensitive data. And hence, hardware security modules offer centralized, FIPS- and Common Criteriacertified storage of cryptographic keys. Driven by a need to use the cloud’s elastic storage, enterprises can securely store data in the cloud, effectively using the cloud for the backup, disaster recovery, and archival of data. CIOs look for protection of stored data through a hardened appliance that centralizes encryption processing, keys, logging, auditing, and policy administration across file, application, and database systems. And most importantly, cloud is a target rich environment for cyber attacks on the interconnected critical fabric that weaves together the elastic computing, storage and connectivity in the back-end of the cloud data centers. Layer 3 and Layer 2 link encryption solutions are setting ideal examples when it comes to cloud security in order to harden this critical network infrastructure while maintaining low-latency -- high throughput data exchanges to keep the cloud operating at peak efficiency. Together, these solutions deliver the critical capabilities required for an enterprise to ward off any threat coming from the cloud side. December 2012 | 23

12/25/2012 3:15:45 PM

Mobility Personality


fter the succ like Saudi, to introduce semiconductors Ltd X-720, a complete applications. Speaki Director, Simmtronic with most innovativ features Ice Cream S screen. This tablet PC youth and deliver bes


Processor Operating Syst Memory Screen Connectivity Sensor Camera Application Media Battery Interface

24 | December 2012

Mobility dec2012.indd 24


12/25/2012 3:15:47 PM


Launch Pad

Simmtronics Unfurls XPAD X-720


fter the successful launch in Middle East and GCC countries like Saudi, Qatar, UAE, now Simmtronics have decided to introduce the BRAND XPAD in INDIA. Simmtronics semiconductors Ltd. has introduced the new brand for tablets “XPAD” X-720, a complete mobile computer along appealing design and applications. Speaking on the occasion Indrajit Sabharwal, Managing Director, Simmtronics said, “In our strategy to reach out to our audience with most innovative products, we have launched XPAD X-720 which features Ice Cream Sandwich Android 4.0 with capacitive multi touch screen. This tablet PC is packed with exciting applications to appeal the youth and deliver best gaming and computing experience to the users.”

The tablet offers great connectivity over Wi-Fi and comes with 3G USB dongle port for connectivity on the go. It works on A13, Cortex A8, 1.0 GHz processor which gives faster computing experience. It has gravity and accelerator sensors which support Android Gravity games and support thousands of applications to download. Taking into account the various needs of the Indian consumers, XPAD X-720 has been made in Simmtronics’ factory in India itself. The company will be launching a series of XPAD tablets and Smart Phones for the India Market The XPAD X-720 will soon be available in all leading stores along with e-commerce websites at price point of `4600.


Processor A13, CortexA8, 1.0Ghz Operating System ICS Android 4.0 Memory DDR3, 512MB, 4GB Expandable upto 32GB Screen 7inch, Capacitive Multi Touch, 800*480 Connectivity 3G USB Dongle Wi-Fi 802.11 b/g/n Sensor Gravity Sensor, Accelerator Sensor Camera Front 0.3MP Application Web Browser, Gallery, Music, Calculator, Email, Gmail, Calendar, Play Store, Clock, Youtube, camera, PDF file viewer, Documents To Go, Sound Recorder, Skype, Gtalk, Latitude, Maps Media Video 3GP, AVI, FLV, MOV, MPG, MKV, WMV, MP4, RMVB, MPEG2-TS Audio MP3, OGG, WMA, FLAC, M4A, MP2, AAC Image BMP, GIF, PNG, JPG Battery 2800mAh Interface Micro USB port, Earphone port, DC Jack, Micro SD Slot



Mobility dec2012.indd 25

December 2012 | 25

12/25/2012 3:15:49 PM

Mobility Review


Apple iPhone 5 – As Perfect as it Gets


he sophistication and elegance that embodies Apple Iphone 5 is every bit as evident as the previous additions. But the overall finesse has definitely been taken up a notch or two with the slightly new design. Even if it was one of the most anticipated devices of the year, the expectation of a drastically different iPhone hasn’t really been met—to an extent. While the iPhone 5 is certainly slimmer (7.6mm) than the previous versions and longer, with a larger display at 4 inches (still Retina intact at a 640 x 1136 pixel resolution at 326 ppi and 800:1 contrast ratio), the overall design looks very similar to the 4 or 4S. The display also features a fingerprint-resistant oleophobic coating that serves its purpose to an extent. Smudges will still need to be dealt with the old fashioned way – a quick wipe on your sleeve or shirt. The elongated shape does, however, make for better handling and the ultra lightweight (112g) handset makes portability much better. The aluminium and glass casing, although looking quite premium, lacks a certain mechanical weight we’ve come to expect from feature rich high-end handsets. All that being said, just like those that came before it, one will still have that feelgood-factor that comes with owning an Apple device, even if they can’t afford it. The buttons beside the little switch-to-silent option as well as the power key are still by far the best example of premium furnishings for a handset. There’s zero play with the fixtures and even though the handset feels quite delicate, it has a pretty solid structure. But if anyone says that the rear panel is scratch resistant, they’re lying. After a few trysts with keys and coins in my pockets, the handset emerged with a few bruises. The new Lightning connector fits snugly into the socket and stays put quite firmly. The latest iPhone iteration ships with the latest iOS version, i.e. version 6.0. iOS 6 has brought some much needed features to the iPhone/iPad/iPod line-up, but this pretty much covers all Apple devices and is not unique to this specific model. 26 | December 2012

Mobility dec2012.indd 26

PRICE IN INDIA: 59,500 CONTACT: Apple India 1800-425-0744 (BSNL & MTNL lines only)


ith the h Microma sub-10K A massive 5-inch scree a dual-core CPU thi Too good to be true With this hands side along with a po appears larger than There is a row of s the back cover is qu finish helps keep fin a bulge at the back scratch easily. The 5-inch LCD which makes image doesn’t appear to b angles are pretty poo Overall, the Can as well. We could hav which quite frankly, is a cheap phone so microSD card does way.



riving bette LG has de money And with the Optimus O more popular ones success. Desperate measures, and seei has achieved with decided to take that some undecided cus The Optimus ordinary smartpho even qualifies as one matter. Unlike the maintains its 16:9 Vu sports a 4:3 as ergonomics goes for a 5-inch screen with The Vu has a row below the screen— same as the ones o the fourth one bein design and build lea sadly, this is one are to go before it can with the likes of HT Like many of Optimus Vu comes LG's own Optimus what we saw on the 4


12/25/2012 3:15:49 PM


Mobility Review

Micromax Superfone Canvas 2 A110 – the Real Super Phone

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ith the huge success of the Superfone Canvas A100, Micromax has decided to the bar once again for what a sub-10K Android smartphone should have. With the same massive 5-inch screen making a comeback, they’ve managed to fit in a dual-core CPU this time – all for the same price as the previous one. Too good to be true? With this handset, you get a nice chunky volume rocker on one side along with a power/sleep button on the other side. The phone appears larger than it actually is due to thick bezels on either side. There is a row of sensors beside the chrome plated earpiece and the back cover is quite sturdy and doesn’t scratch easily. The matt finish helps keep fingerprints away. The 8MP shooter produces quite a bulge at the back so you need to be careful as the lens cover will scratch easily. The 5-inch LCD display has quite a low resolution of 854 x 480 which makes images, icons, etc. lose their sharpness. The screen doesn’t appear to be of a very good quality either as the viewing angles are pretty poor and there’s terrible banding throughout. Overall, the Canvas 2 is built well but is too bulky and quite heavy as well. We could have done without the chrome trim along the edges which quite frankly, gives the phone a cheap look. But then again, it is a cheap phone so there’s that. Unfortunately, the placement of the microSD card does not allow for hot-swap as the battery gets in the way.

PRICE IN INDIA 9,990 CONTACT Micromax Informatics Ltd 1860 500 8266 www.micromaxinfo. com

LG Optimus Vu – The Cool handset


riving better value for the end users, LG has delivered decent, value for money Android phones in the past, with the Optimus One P500 being one of the more popular ones, but only with moderate success. Desperate times call for desperate measures, and seeing the success Samsung has achieved with the Galaxy Note, LG has decided to take that route in hopes of wooing some undecided customers. The Optimus Vu is by no means an ordinary smartphone; in fact, we doubt it even qualifies as one, or even a phablet for that matter. Unlike the Galaxy Note, which still maintains its 16:9 aspect ratio, the Optimus Vu sports a 4:3 aspect ratio. Any sense of ergonomics goes for a toss here when you pack PRICE IN INDIA a 5-inch screen with this aspect ratio. 34,990 The Vu has a row of four capacitive buttons below the screen—the first three being the CONTACT same as the ones on the Galaxy Nexus and the fourth one being the ‘Option’ menu. The LG Electronics India design and build leaves a lot to be desired and sadly, this is one area where LG has a long way 1800 180 9999 (BSNL/ to go before it can even think of competing MTNL) with the likes of HTC. Like many of the newer handsets, the Optimus Vu comes with Android 4.0.4 and simple to use. The new lockscreen gets a screen. The toggle switches in the notification LG's own Optimus UI. The UI is similar to cool little animation and you can unlock bar are a nice touch and you can even edit, add what we saw on the 4X HD; it is functional and it by sliding your finger anywhere on the and replace them. MOBILITY


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Mobility Review

ZenFocus myZenTab 708BH – Value for Money


ablet PCs are soon changing the way people communicate and entertain themselves on the move, and 7-inch budget Android tablets seem to be highly welcomed by the Indian market. As per the manufacturer, the myZenTab 708BH is built using a metal shell, but it doesn’t seem like it. The rear panel is completely madec of plastic and the frame could be metal. The exterior has a matte-finished steel-grey colour, which looks like it is made of metal, but is not. The tablet is around 11.7 mm thick and weighs about 347 grams. The shell is firm and rugged but not as sturdy as one would expect. The front panel sports the 7-inch display along with a front facing VGA camera and three capacitive touch buttons for Home, Back and Menu. The volume rocker and power/standby buttons take their place on the top, while the right side sports all the necessary interfaces. These include the power and headphone sockets, a microSD card slot, the mini USB PC interface and a mini HDMI port. Alongside these interfaces is a tiny hole for the microphone and a small window for the speaker grille. The rear is a plain back with a curved surface and features only the necessary port names and the company logo. Features The 708BH is powered by the Allwinner Boxchip A10 chipset SOC, which is codenamed as Sun4i Crane. The processor

is an ARMv7 clocked at 1GHz and uses the MALI-400 GPU for acceleration. The RAM supplied is 512MB, while the internal storage is a good 8GB. However, of this 8GB internal storage, 5.35GB is available for user data and 1GB is reserved for app installation. The display is the regular 7-inch LCD screen seen on all the 7-inchers around and has a resolution of 480 x 800 pixels. The front-facing camera is a 0.3 MP. The operating system installed on the 708BH is Android ICS. Connectivity options are Wi-Fi 802.11 b/g/n and 3G support via USB dongles. Lastly, the battery supplied inside is a 3200 mAh battery, which the manufacturer claims is capable of giving you at least a 5-hour runtime. The 708BH has a similar variant in the family—the 708B, which is a slightly downscaled version of the former. It features identical specs except for the Box A10 chipset, half the built-in storage, a lower rated battery and a plastic shell in place of metal. It is also thinner and cheaper than the 708BH. The 708BH uses the Android ICS 4.0.x operating system with the stock interface. Though the tablet uses 1GB of RAM and a MALI-400 GPU, the user interface is a tad sluggish. The sensitivity of the touchscreen seems like it is the culprit for the underperforming UI. We did try to tweak all possible settings, but it does not improve the performance of the UI. Moving on, the 708BH has only a twitter app thrown in with no other freebie apps, unlike other budget tablet manufacturers who flood the app drawer with too many useless apps.

PRICE IN INDIA 7,899 CONTACT Zenfocus Software Pvt Ltd 91 124 429 4440 28 | December 2012

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