Mobile Electronics Magazine July 2021

Page 46

 tech today

The Mission of Brandmotion

Jon Marlow of Brandmotion discusses how the company is focused on creating a safer driving experience for everyone on the road today. WORDS BY DAVE MACKINNON


ince 2005, Brandmotion has offered automotive safety technology solutions that reduce accident risk and improve the driving experience. Brandmotion’s commercial sales manager, Jon Marlow, said the company’s goal is to enhance people’s lives “by using technology to provide information that will reduce accidents and make driving more enjoyable.” Improving the comfort level of the driver is based on providing information that enhances confidence, which is a unique approach to

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solution development. Brandmotion is a spin-off from Johnson Controls, which is a Tier 1 supplier that’s manufactured products like leadacid and Lithium-Ion hybrid vehicle batteries for automobile manufacturers. As mobile electronics professionals, we are accustomed to rear-vision cameras and reverse sensors as safety solutions for parking and maneuvering applications in a typical discussion about automotive safety products. However, Brandmotion has separated itself by offering unique solutions designed to assist with other aspects of

the driving task and experience. Providing More Than Just Backup Cameras The Transparent Trailer Rear Vision System, for example, combines Brandmotion’s FullVUE replacement rear-view mirror with a wide-angle commercial-grade rear vision camera. This system is a rear vision solution for any application in which the driver can’t see out the back window. If someone is towing a trailer or camper behind a pickup truck, operating an RV or driving a box or work truck,